Social Media Lead: AI-Driven Growth & Video

Decisive Point; Chicago (IL); Hybrid; USD 147,000 - 167,000; Full time

Benefits offered by this job

Mental health

Career coaching

Family building benefits

Long‑term savings

In‑office dining

Job summary

Asana is seeking a Social Media Lead to own our voice across platforms and drive business impact through video-first content and strategic storytelling. This role blends hands-on production with high‑level planning, collaborating with Marketing, Product, Comms, R&D, and executives to shape our future‑of‑work narrative.

You'll be based in Chicago, working hybrid with in-office days and WFH options, reporting to the Head of Global Communications.

Qualifications

• 8–10 years of experience in social media or digital marketing.
• Strong platform fluency across LinkedIn, X, YouTube, TikTok, Instagram and Reddit.
• Hands-on production skill; shoot and edit video.
• Ability to turn concepts into compelling content and narratives.
• Data-driven with ability to translate analytics into strategy.

Responsibilities

• Own Asana's social presence across major platforms with a calendar-driven approach.
• Create and produce original, video-first content using AI tools.
• Plan campaigns tied to product launches and events with a consistent narrative.
• Monitor platform shifts and cultural moments to keep the voice relevant.
• Partner with peers and teams to test and prove business impact via social.

Skills

Video editing

Content creation

Strategic thinking

Social media

AI tools

Copywriting

Tools

Adobe Creative Suite

Final Cut Pro

DaVinci Resolve

Job description

Asana is seeking a Social Media Lead to own our voice across platforms and drive business impact through video-first content and strategic storytelling. This role blends hands-on production with high‑level planning, collaborating with Marketing, Product, Comms, R&D, and executives to shape our future‑of‑work narrative.

You'll be based in Chicago, working hybrid with in-office days and WFH options, reporting to the Head of Global Communications.