Social Media Lead

GPC; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

GPC is seeking a strategic social media leader to architect and manage the complete social ecosystem for a diverse portfolio of brands across Southeast Asia. You will integrate brand-owned channels with a creator-driven marketing engine, lead a small regional team, and ensure brand and creator strategies drive engagement and measurable business results.

This role demands hands-on experience across categories such as food, beauty, parenting, healthcare, finance, and insurance, with a proven track

Qualifications

• 7+ years of hands-on social media experience, preferably from an agency.
• Proven ability to design and execute holistic social strategies combining brand-owned channels with creator campaigns.
• Deep expertise in influencer marketing from planning to ROI analysis.
• Experience across insurance, finance, healthcare, parenting, food, or beauty is highly desirable.
• Hands-on paid social management including budget, AB tests, and optimization.
• Strong data-driven approach to prove value of integrated social strategy.
• Leadership experience with diverse regional teams across SEA.

Responsibilities

• Develop and execute holistic social media strategies that integrate brand channels with creator campaigns.
• Lead brand-owned social channels across TikTok, Instagram, YouTube, and Facebook.
• Architect and manage creator/influencer programs, from talent vetting to partnerships and ROI measurement.
• Collaborate with Editorial, Search, and Innovation teams to deliver cohesive omni-channel campaigns.
• Lead, mentor, and grow the regional social team with clear direction and growth opportunities.
• Craft data-backed proposals and advise clients with strategic recommendations and buy-in.

Skills

Strategic social media leadership

Influencer marketing program design

Agency background

Team leadership and mentorship

Data analytics and ROI measurement

Paid social optimization

Cross-SEA regional collaboration

Tools

Social listening tools

Job description

The Role

This is a strategic leadership role focused on architecting and managing the complete social ecosystem for a diverse portfolio of brands across Southeast Asia. You will be responsible for spearheading strategies across categories like food, beauty, parenting, healthcare, finance, and insurance. The core of this position is to masterfully integrate two key pillars: a powerful, engaging brand-led social media presence and an authentic, high-impact creator-driven marketing engine. You will lead a small team, acting as the expert who ensures our brand and creator strategies work together seamlessly to drive engagement, build brand love, and deliver tangible business results.

Key Responsibilities

• Integrated Ecosystem Strategy: Develop and execute holistic social media strategies that seamlessly integrate brand-owned channel management with creator-led campaigns to create a unified and powerful brand narrative.
• Brand-Led Social Strategy: Lead the strategy, content creation, and community management for brands’ owned social channels, including TikTok, Instagram, YouTube, and Facebook.
• Creator-Driven Social Strategy: Architect and manage the full scope of our creator and influencer marketing programs, from identifying and vetting talent to negotiating partnerships and measuring campaign ROI.
• Omni-channel Collaboration and Innovation: Partner with Editorial, Search and Innovation Teams to deliver cohesive omni-channel campaigns, acting as social gatekeeper for a unified content strategy across social and web. Participate in omni-channel content planning and brainstorming sessions for key clients.
• Team Leadership & Development: Lead, mentor, and train the regional social media team, fostering a culture of creativity, strategic thinking, and continuous learning while providing clear direction and opportunities for growth.
• Client Management & Pitching: Craft persuasive, data-backed proposals and act as a trusted advisor to clients, presenting strategic recommendations and winning buy-in.
• NICE TO HAVE: Data & Analytics: Utilize social analytics and listening tools to measure the combined impact of the social ecosystem, track performance against KPIs, and translate data into actionable insights.
• NICE TO HAVE: Paid Social Amplification: Plan, execute, and optimize paid social media campaigns that effectively amplify both brand and creator content to targeted audiences.

Required Skills & Qualifications

• 7+ years of hands-on social media experience, with a strong agency background preferred.
• A proven track record of designing and executing holistic social strategies that successfully integrate both brand-owned channels and creator-driven campaigns into a single ecosystem.
• Deep expertise in managing the full scope of influencer marketing, from strategic planning and talent identification to campaign execution and ROI analysis.
• Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care is highly desirable.
• Hands-on experience with paid social media, including budget management, A/B testing, and campaign optimization.
• An analytical mindset, skilled at using data to prove the value and synergy of an integrated social strategy.
• Exceptional leadership skills with a proven ability to manage, mentor, and motivate a diverse team.
• Experience working with regional teams across multiple SEA markets is highly preferred.
• Fluent in English; proficiency in Filipino, Indonesian, or Malay is a plus.

Why Join Us?

• Lead and shape the complete social ecosystem for exciting, high-profile brands across Southeast Asia.
• Work in a dynamic, innovation-driven environment where strategic thinking and bold ideas are celebrated.
• Receive a competitive salary and benefits package.
• Join a collaborative team that values learning, professional growth, and pushing the boundaries of digital marketing.