Social Media Lead

Candidate; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Cognition, an applied AI lab building end-to-end software agents, seeks a Social Media Manager to own Devin's developer audience communities. You will craft posts, demos, and stories that showcase Devin, engage with engineers, and drive launches across X and LinkedIn.

You’ll collaborate with creators and paid media to maximize reach. You should bring proven experience building developer-focused social accounts, strong writing, and solid judgment on what to post and when.

Qualifications

• Proven track record growing developer-focused social accounts.
• Ability to distill Devin's tech demo into engaging posts.
• Clear, concise writing with a sense of humor.
• Good judgment on what to post and when to pause.
• Strong opinions on how to show up online.

Responsibilities

• Run Cognition and Devin on X and LinkedIn day to day: calendar, posts, replies.
• Turn launches, demos and customer stories into shareable posts.
• Engage with developers, answer questions, and address feedback.
• Plan social for launches with launch and creative teams.
• Collaborate with creators and paid social for reach.

Skills

Social media management

Developer audience

Content writing

Engagement strategy

Education

Bachelor's degree or equivalent

Tools

Twitter/X

LinkedIn

Analytics tools

Job description

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

Role Mission

Developers hear about Devin mostly from other developers, and most of that happens on X and LinkedIn. Our social accounts are one of the most direct lines we have to the people we build for, and today they are run part-time by people with other jobs.

You will run them full-time. You decide what we post and when, show what Devin can actually do, answer people, and make sure our launches reach the developers who should see them. You will also work with creators and with paid social so good posts get more reach. This role needs someone who already knows how developers talk online and can represent us well there every day.

What You'll Accomplish

• Run our accounts: Own Cognition and Devin on X and LinkedIn day to day: the calendar, the posts, the replies.
• Show the product: Turn launches, demos, customer stories and research into posts developers want to share.
• Be in the conversation: Respond to questions, engage with people building with Devin, and handle criticism directly and well.
• Make launches travel: Plan the social side of every launch with the launch and creative teams.
• Work with creators: Build relationships with developer and AI creators and coordinate with paid social and influencer programs.
• Know what's working: Track reach and engagement in a simple way and adjust.

Exceptional Candidates Have Demonstrated

• A track record on social: You've grown an account developers follow, whether your own or a company's.
• Technical understanding: You create a Devin demo and communicate what's impressive about it, and explain it simply.
• Clear, quick writing: Short, plain, and often funny. You know the difference between a post and a press release.
• Judgment: You know what to post, what not to, and when to let something go.
• Opinions: You have views on how we should show up online and you'd share them.

We care more about demonstrated capability than years of experience.

Resources & Environment

• A product developers already talk about, and constant new material to post
• Direct access to the founders, engineers and researchers behind it
• A small marketing team with very little process

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

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