Social Media Lead

Peregrine; New York (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Unlimited PTO

Competitive 401k

Wellness stipend

HSA

Parental leave

Professional development

Recreational perks

Job summary

Peregrine seeks a creator and strategist with a vision for social strategy across channels to spotlight customer impact stories and Peregrine’s work. The role requires 5-8 years of experience in social media strategy and a strong content portfolio (video, graphics, copywriting).

You will collaborate with marketing, comms, and brand design to grow audience engagement globally. You’ll build LinkedIn, YouTube, Instagram and other channel strategies, set measurable goals, own performance analytics,

Qualifications

• 5-8 years of experience in social media strategy and content creation (in-house or agency).
• Strong portfolio of content (video, graphics, copywriting) with proven performance.
• Curious mindset with ability to simplify complex concepts for a global audience.

Responsibilities

• Build the channel and audience strategy for LinkedIn, YouTube, Instagram and other channels.
• Set goals, measure success, and require resources to hit goals; own performance tracking and analytics.
• Partner with creative, growth, brand, and recruiting teams to create high-quality content and extend Peregrine’s brand across channels.
• Experiment with new formats and distribution strategies to grow reach and engagement.

Skills

Social media strategy

Content creation

Video content creation

Copywriting

Portfolio of content

Job description

• To state the obvious, we haven’t reached our full potential on social. We’ve put most of our marketing energy into driving new business, deepening customer relationships through in-person and online events, and telling customer impact stories on our website and LinkedIn
• However, the business and the marketing team has been growing, and with that, a big priority for the team is to bring our brand to life across paid and organic social, our website and events
• In this role, you’ll work closely with the marketing, comms and brand design teams to create and execute on a strategy that engages our community in conversations about purpose-built technology, to shine a spotlight on the work our customers do to solve some of the world’s most complex and consequential challenges, and to create a platform for timely discussion
• Build the channel and audience strategy for LinkedIn, YouTube, Instagram and other channels you recommend that we launch. Set up goals, how you’ll measure success and what’s needed to hit those goals. Own performance tracking, optimization, reporting, and analytics for all social content and campaigns
• Partner with our creative team on creating high-quality, original content including videos, graphics, and posts. Turn live content into Shorts, highlight reels, blog posts, and in-platform moments
• Partner with the growth marketing team on paid + organic social campaigns and with the brand team on awareness campaigns
• Work closely with our Talent Brand and Recruiting teams to uplevel our LinkedIn content and audience growth strategy
• Align with our Comms and Content teams to amplify thought leadership across social to extend our storytelling efforts
• Experiment with new creative formats, storytelling techniques, and distribution strategies to grow reach and engagement

Benefits

• Health insurance: Enjoy top-notch health, dental, and vision insurance. Your health matters
• Unlimited PTO: Assume responsibility for how much time you take off. Trust is everything
• Competitive 401k: Leverage a Peregrine-sponsored 401k plan. And think of your future
• Wellness stipend: Use Peregrine’s wellness stipend to focus your body and mind
• HSA: Set aside money to pay for qualified medical expenses with a HSA
• Parental leave: Because we want to support the Peregrine parents out there
• Professional development: Access a range of professional development courses and resources
• Recreational perks: Enjoy a whole host of travel and leisure discounts, and explore new things

We’re looking for a creator and strategist with a vision for what our social strategy should be, and how we best extend the Peregrine brand across these channels and audiences You bring 5 - 8 years of experience in social media strategy and content creation ** (in house or agency) and a strong portfolio of content (video, graphics, copywriting) with proven performance You’re mission driven, collaborative, low ego and take great pride in your work You have a curious mind, and the ability to turn complex technical and business concepts into engaging, digestible content that resonates with a global audience of customers, investors, and the general public You’re creative and are willing to take thoughtful risks. You’re curious about the areas in which we operate and keep up with the news and research about the types of operations that run on Peregrine