Social Media Lead

Creative People; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Honeydew is seeking a seasoned Social Media Lead to build a global, viral social presence around scientifically-backed skin treatments. You will own strategy across TikTok, Instagram, YouTube and beyond, crafting content that educates millions and drives patients to care.

You’ll collaborate with dermatologists, patients, and founders to tell authentic stories with bold, compliant messaging. You will manage creators, produce videos, and react quickly to trends while protecting brand integrity and

Qualifications

• 4+ years of owning organic social media and community management for a high-growth consumer brand (DTC/beauty/wellness) or celebrity/influencer brand.
• Demonstrated experience scaling organic channels, hitting real KPIs, and linking social strategy to business outcomes.
• Deep, current mastery of TikTok, Instagram, X/Twitter, YouTube, and editing tools.
• Hands-on experience briefing creators, directing UGC, editing short-form video, and writing native social copy.

Responsibilities

• Take our socials to the next level with strategy, platform focus, and bold swings.
• Create unignorable content: short-form video, memes, threads, graphics, captions.
• Live on platforms by catching trends and posting with speed and taste.
• Drive online conversation, reply, engage on Reddit/Discord, build an authentic brand community.
• Work with creators and dermatologists to feature real stories and amplify impact.
• Own big moments: launches, company news, events, and timely cultural skin moments.
• Track reach, engagement, followers, and conversions to care; report insights to leadership.
• Ensure compliance and avoid potentially problematic statements for a healthcare brand.

Skills

Organic social

Community management

TikTok mastery

Instagram mastery

YouTube

Content production

Creative writing

Data analysis

Compliance awareness

Tools

Sprout Social

Later

CapCut

Canva

Adobe Creative Suite

Job description

Our mission is to ensure that no one in the world has to suffer from a treatable skin concern because of an access issue ever again.

Honeydew is building a platform for hundreds of millions of people globally to access expertise and science-backed skin treatments, including FDA-approved and custom-formulated prescriptions. We've helped 50,000+ patients get life-changing results, we're growing 4x YoY, and we're just getting started. We're digitally native, scientifically rooted, integrated end-to-end (evaluation + treatments + lab tests), and fueled by a drive to empower every consumer with options that actually work.

The Opportunity

We're looking for one person to build Honeydew a viral social presence. You can choose how.

This is not a "manage our channels" or "keep the grid consistent" kind of role. Instead, you'll educate the world on skin treatment that actually works by building and launching content a million people can't scroll past. Then, you'll help turn that attention into patients accessing life-changing care.

If you're the person who knows how to earn and hold attention online, this is a rare amount of creative control paired with a rare amount of upside on a team that's well-resourced and ready to invest meaningfully in social.

What You'll Do

• Take our socials to the next level. We've built a solid presence. We aim to be the thing people talk about. You set the strategy: which platforms we double down on (likely TikTok and IG, maybe YouTube, maybe something we're sleeping on), what we cut, and what Honeydew looks like when we show up on social. Big swings encouraged.
• Make unignorable content. Short-form video, memes, threads, graphics, captions. You concept, write, shoot, produce, and post the best content in the space. Take what's happening in derm, skincare, and the internet at large and turn it into content people actually stop for.
• Live on the platforms. Catch trending sounds, formats, and conversations early and move fast enough to still be relevant when you post. We believe that speed and taste are of equal importance. You won't jump on every trend, but you will pick the ones that matter.
• Drive the online conversation. Reply to people, DM back, hang out where our patients do (Reddit, Discord, etc.). Build an online brand people root for.
• Work with creators. Involve creators and influencers in and beyond the space in our social presence. Get our dermatologists, patients, and teammates (including our founders) in front of the camera and help them tell their stories.
• Own the big moments. Launches, company news, events, the random cultural moment that happens to be about skin. You plan the social side and make it land in real time.
• Know your numbers. Reach, engagement, follower growth, and the thing we care about most: did it drive people to the site and into care. You read the data yourself and let it change what you do next. We'll look to you to share honest takes on what worked and what didn't.
• Don't get us in trouble. We're a healthcare company, so there are real rules about how we talk about prescriptions and treatments. You keep the quality bar high and know where the lines are, and when you're not sure, you ask before you post.

What You'll Bring

• 4+ years of experience owning organic social media and community management for a high-growth consumer (DTC/beauty/wellness/sports) or celebrity/influencer brand
• Proven Track Record: Demonstrated experience scaling organic channels, hitting real KPIs, and connecting social strategy to business outcomes people care about.
• Native Platform & Tooling Fluency: Deep, current mastery of TikTok, Instagram, X/Twitter, YouTube, along with social management and editing tools (Sprout Social, Later, CapCut, Canva, Adobe Creative Suite).
• Creator & Content Production Chops: Hands‑on experience briefing creators, directing UGC, editing short‑form video, and writing sharp, native social copy.
• Bravery + Judgment: Courage to take big creative swings and make bold content, paired with the maturity and discipline to protect brand reputation and compliance.
• Data‑Informed Mindset: Comfort analyzing performance metrics, running experiments, and communicating ROI to leadership.

Nice-to-Haves / Bonus Points

• Experience in regulated categories (healthcare, telehealth, fintech, cybersecurity).
• Comfort being on camera, either in content or a live stream.
• Experience launching and moderating active online communities (Discord, Reddit, forums).