Social Media Intern | Rambler Blacksburg

LV Collective; Blacksburg (VA); Hybrid; USD 19,000 - 25,000; Part time

Job summary

LV Collective in Blacksburg, VA is seeking a Social Media Intern to implement our social strategy and grow our Instagram and TikTok presence. You will develop monthly content calendars, publish engaging posts, produce reels, engage with followers, and assist with lifestyle photoshoots while pursuing a related degree.

You will gain experience in social strategy, content creation, copywriting, video editing, and brand management while supporting the team in analytics and growth initiatives.

Qualifications

• Current college student pursuing a Bachelor’s degree in a related field.
• Experience managing a brand or influencer's Instagram presence.
• Passion for social media and content creation, ideally displayed through a strong personal social presence.
• Canva skills a plus!
• Strong grasp of major social media platforms including Instagram and TikTok.
• Comfortable in front of the camera, for Instagram stories, reels and TikTok.

Responsibilities

• Manage and monitor Rambler social media channels (Instagram and TikTok) while following the company’s Social Media Strategy and Policies.
• Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance.
• Publish unique, audience-specific content on social media channels to drive brand awareness and engagement.
• Produce reels and TikToks to entertain, educate and drive engagement.
• Engage with followers on Instagram via comments, likes and shares.
• Implement strategies that grow follower count and engagement, retain followers and help convert them into customers.
• Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms.
• Track and report social media engagement and follower growth, and make recommendations based on performance.
• Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals.
• Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.
• Assist Social Media Manager with planning and coordinating lifestyle photoshoots.

Skills

Social media strategy

Instagram & TikTok familiarity

Content creation

Camera presence

Brand awareness

Education

Bachelor’s degree or currently pursuing in Marketing/Communications/Advertising/PR/Journalism

Tools

Canva

Job description

Are you an outgoing college student who’s always up on the latest social trends? Are you socially savvy and always creating new and unique social content? Does the fast-paced, ever-changing social media landscape excite you?

If so, Rambler may be the perfect fit for you! We’re looking for a Social Media Intern to implement our social strategy and manage and grow our Instagram and TikTok accounts!

Job Responsibilities

• Manage and monitor Rambler social media channels (Instagram and TikTok) while following the company’s Social Media Strategy and Policies
• Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance
• Publish unique, audience-specific content on social media channels to drive brand awareness and engagement
• Produce reels and TikToks to entertain, educate and drive engagement
• Engage with followers on Instagram via comments, likes and shares.
• Implement strategies that grow follower count and engagement, retain followers and help convert them into customers
• Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms
• Track and report social media engagement and follower growth, and make recommendations based on performance
• Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals
• Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.
• Assist Social Media Manager with planning and coordinating lifestyle photoshoots

• Current college student in pursuit of a Bachelor’s degree, preferably in Marketing, Communications, Advertising, PR, Journalism or related fields of study
• Experience managing a brand or influencer's Instagram presence
• Passion for social media and content creation, ideally displayed through a strong personal social presence
• Canva skills a plus!
• Strong grasp of major social media platforms including Instagram and TikTok.
• Comfortable in front of the camera, for Instagram stories, reels and TikTok

Skills & Experience You Will Gain from This Position

• Social Strategy
• Content Calendar Creation
• Social Content Creation
• Copywriting
• Video Editing
• Brand Management
• Social Analytics
• Photoshoot Experience
• Customer Service

About Rambler

Rambler is a new student housing property coming to Blacksburg, VA, opening Fall 2028.

LV Collective is an equal-opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. LV Collective prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.LV Collective conforms to the spirit as well as to the letter of all applicable laws and regulations.