Social Media Intern

Lake Michigan Credit Union; Grand Rapids (MI); On-site; USD 17,000 - 25,000; Part time

Job summary

Lake Michigan Credit Union is seeking a Social Media Intern in Grand Rapids, MI. This on-site, part-time internship supports the Social Media Manager and Specialist with daily tasks to boost engagement and brand presence.

You’ll help respond to messages, monitor trends, generate reports, and assist with light content creation while learning best practices and brand guidelines in a collaborative team environment.

Qualifications

• College student or recent graduate pursuing marketing/communications field.
• GPA 3.0+ preferred.
• Experience with social platforms is a plus (FB/IG/TikTok/YouTube/LinkedIn/X).

Responsibilities

• Monitor and respond to social messages, comments, and reviews across platforms.
• Assist with day-to-day management of organic social channels and trends.
• Compile weekly and monthly social performance reports.
• Support light content creation with design team (graphics, captions, templates).
• Draft and organize social content libraries and scheduling assets.
• Publish entry-level posts in line with brand guidelines and approvals.
• Track platform updates and competitor activity to inform planning.
• Assist in increasing campaign volume with repeatable tasks as needed.
• Ensure outputs align with brand and compliance standards.

Skills

Social media content creation

Brand engagement

Communication skills

Education

College student (freshman-senior) or recent graduate

Job description

Please Note: This internship is being offered

Primary Location: Grand Rapids, MI

Employee Status: Part-time, Hourly

Workplace Type: Fully On-Site

Who we are:

At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

About this position:

The Social Media Intern will report to the Social Media Manager and provide day‑to‑day support to the Social Media Specialist. This role will be responsible for executing assigned daily tasks that help increase engagement and strengthen brand presence across social platforms. The intern will assist with responding to social media messages and reviews, monitor social listening tools, generate performance reports, and support light content creation in collaboration with the design team. This position will also help draft and organize content libraries, monitor social trends, and publish entry‑level organic social posts in alignment with brand guidelines.

What You’ll do:

• Monitor and respond to social media messages, comments, and reviews including Google, BBB, and app reviews, in a timely, professional, and brand‑aligned manner.
• Assist with day‑to‑day management of organic social media channels including monitoring social listening tools to track engagement, sentiment, and emerging trends.
• Gather, compile, and maintain weekly and monthly social media performance reports.
• Support light content creation in collaboration with the design team including graphics, captions, and templates.
• Draft, organize, and maintain social content libraries and schedule assets.
• Publish entry‑level organic social media posts according to brand guidelines and approvals.
• Track platform updates, social trends, and competitor activity to inform content planning.
• Support increased campaign volume by executing repeatable production and engagement tasks.
• Ensure accuracy, consistency, and adherence to brand and compliance standards across all social outputs.

What You’ll bring:

• College student at freshmen, sophomore, junior, senior, or master level status, or a recent college graduate within the last 3 months.
• Major in Marketing, Advertising, Communications, Public Relations, Journalism, Digital Media, or a related field.
• 3.0 GPA or greater preferred.
• Experience creating social content and familiarity with major social platforms (including Meta's Facebook, Instagram, TikTok, YouTube, LinkedIn, and X) preferred.

LMCU is an Equal Opportunity Employer

LMCU is an Equal Opportunity Employer