Social Media & Influencer Marketing Manager

Altria Group, Inc.; Richmond (VA); Remote; USD 116,000 - 169,000; Full time

Job summary

A leading consumer goods company is seeking a Social Media & Influencer Marketing Manager to own strategy and execution for social media campaigns. This role requires a strong background in leading paid campaigns and developing high-performing teams. The ideal candidate has over 6 years of experience in social media strategy and paid influencer marketing. This position offers flexibility with a remote work option and a competitive salary range.

Benefits

15 days of paid time off

401(k) matching

Student loan repayment assistance

Comprehensive medical, dental, and vision coverage

Qualifications

• 6+ years of hands-on experience creating and executing paid social campaigns across multiple platforms.
• Consistent track record of building and scaling organic/paid social strategies.
• Direct experience creating and running paid influencer campaigns.

Responsibilities

• Lead the development and execution of multi-platform paid social campaigns.
• Drive brand growth through strategic organic social plans.
• Inspire and develop a high-performing team.

Skills

Leadership

Analytical skills

Social media strategy

Paid influencer campaigns

Content creation

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Master’s degree

Job description

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Social Media & Influencer Marketing Manager

Operating Company: Altria Client Services

Category: Marketing/Brand

Work Model: Remote

Location:

Richmond, VA, US, 23230

Market Location (sales positions only):

Do you thrive in gray space environments, can navigate ambiguity with confidence, and have a validated history of delivering measurable results in both paid and organic social as well as paid influencer programs? If so, we want to speak with you. We are currently looking for a Social Media & Influencer Marketing Manager to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement. This is not a role for someone who has only “supported” campaigns — you will be expected to own strategy, execution, and team leadership from day one.

What you will be doing:

Paid Social Campaigns:

• Lead the development, execution, and optimization of multi-platform paid social campaigns with a focus on ROI, budget efficiency, and performance insights.

Organic Social & Content Strategy:

• Drive brand growth through strategic organic social plans, handling content calendars and collaborating with creative teams to deliver engaging content.

Paid Influencer Campaigns:

• Build and run influencer programs from the ground up—including strategy, talent sourcing, contracts, onboarding, and performance optimization for awareness and conversion.

Leadership & Team Development:

• Inspire and develop a high-performing team through coaching, clear accountability, and growth-focused leadership.

Program Building in White Space:

• Identify untapped opportunities and confidently launch new initiatives in fast-paced, ambiguous environments without existing playbooks.

We want you to have:

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.
• 6+ years of hands-on experience creating and executing paid social campaigns across multiple platforms.
• Consistent track record of building and scaling, organic/paid social strategies and content programs from scratch.
• Direct experience creating and running paid influencer campaigns, including talent sourcing, onboarding, and performance tracking.
• Experience in regulated or 21+ industries (alcohol, cannabis, etc.) is a plus.
• Demonstrated success leading, coaching, and developing direct reports.
• Comfortable working in white space with minimal direction and high accountability.
• Strong analytical skills with the ability to translate data into actionable insights.

In this role, you are responsible for leading a team. People Leaders play a fundamental role in bringing Altria’s Employment Brand to life and creating an exceptional employee experience. As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team. Some examples of specific responsibilities aligned to People Leader expectations include:

• Establish and effectively communicate Vision, strategies and how each employee’s work aligns
• Identify, select, develop and allocate skills, behaviors and talent needed to meet business needs
• Embrace diverse perspectives, appreciate differences and foster a culture of inclusion
• Build trusting relationships by being authentic, transparent and providing radical candor
• Provide and receive timely, constructive, specific and actionable performance and career feedback and coaching

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $116,200.00 - $168,400.00.

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you —with flexible and remote options that fit your world, not the other way around.
• Own your time— start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong— where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work– annual merit increases and performance bonus
• A future you can count on— 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals— get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most— comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones— paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work— programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back— paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.

Altria is a Fortune 500 company that has a leading portfolio of products for U.S. adult tobacco and nicotine consumers 21+. For decades we’ve been leaders in the tobacco industry, but the industry is evolving - and so are we. Our Vision is Moving Beyond Smoking.

At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders.

Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group.