Social Media + Influencer Coordinator

PaintLab; Culver City (CA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, vision, & dental

401(k)

Paid time off

Competitive compensation

Job summary

PaintLab, a Los Angeles-based beauty brand, seeks a Social Media + Influencer Coordinator to manage day-to-day social media and grow the influencer program from gifting to paid creator campaigns.

The role focuses on planning content, coordinating creator partnerships, and reporting on performance across TikTok, Instagram, and more. On-site in Culver City, CA, you’ll thrive on creative collaboration and tight deadlines.

Qualifications

• 2+ years of experience in social media, influencer marketing, content creation, talent management, public relations, or affiliate marketing, or a related field.
• Experience managing or supporting brand social media accounts.
• Experience communicating with creators, talent managers, or agencies.
• Strong understanding of TikTok, Instagram, Pinterest, YouTube and emerging platforms.
• Genuine interest in beauty, nails, fashion, social media and creator culture.
• Excellent written and verbal communication skills.
• Exceptional organization and ability to multitask in a fast-paced environment.

Responsibilities

• Plan and execute PaintLab’s social media strategy across TikTok, Instagram, Pinterest, YouTube Shorts and emerging platforms.
• Manage the monthly social media calendar and content publication.
• Write on-brand captions and social copy.
• Monitor comments, messages, tags, mentions, and conversations.
• Coordinate creator partnerships, gifting, affiliate and paid campaigns.
• Track performance and generate regular reports with insights.
• Ensure content follows brand guidelines, disclosures, and platform rules.
• Support shoots, launches, events, and activations.

Skills

Social media

Influencer marketing

Content creation

Talent management

Public relations

Affiliate marketing

Job description

Compensation: Pay commensurate with experience.

PaintLab is a Los Angeles-based beauty brand creating trend-forward press-on nails that make salon-quality nail art fun, accessible, and easy to wear. Our products are available online and through major retailers nationwide.

We are looking for an organized, proactive Social Media + Influencer Coordinator who genuinely loves social media, beauty, nails, and creator culture. This role will support PaintLab’s day-to-day social media presence while helping grow our influencer program through gifting, affiliate relationships, organic partnerships, and paid creator campaigns.

The ideal candidate understands what makes content perform on TikTok and Instagram, has strong creative instincts, and can confidently manage content calendars, creator relationships, campaign details, and deadlines.

This is an on-site position based in Culver City, California.

Position:

The Social Media + Influencer Coordinator will support the planning and execution of PaintLab’s organic social media and influencer marketing strategies.

This person will help manage PaintLab’s social calendar, schedule and publish content, engage with our community, monitor trends, coordinate creator partnerships, and keep campaigns organized from initial outreach through final reporting.

You should be an excellent communicator with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.

Social Media Responsibilities:

• Support the planning and execution of PaintLab’s social media strategy across TikTok, Instagram, Pinterest, YouTube Shorts, and emerging platforms.
• Help develop and maintain the monthly social media calendar.
• Schedule and publish approved content accurately and on time.
• Write engaging, on-brand captions and social copy.
• Monitor comments, direct messages, tags, mentions, and customer conversations.
• Engage thoughtfully with PaintLab’s community and relevant creators, brands, and cultural conversations.
• Research social trends, viral sounds, emerging formats, competitor activity, and content opportunities.
• Assist with creating, filming, and editing short-form social content.
• Repurpose existing brand and creator content across appropriate social channels.
• Organize social assets, captions, links, approvals, product information, and posting schedules.
• Support content shoots, product launches, retail moments, events, and brand activations.
• Track social media performance, including reach, views, engagement, follower growth, clicks, and conversions.
• Prepare regular performance reports identifying key results, learnings, and opportunities.
• Ensure all content follows PaintLab’s brand guidelines, approved claims, promotional terms, and platform requirements.

Influencer Side:

• Research and identify beauty, fashion, lifestyle, and nail creators who align with PaintLab’s aesthetic, audience, and business goals.
• Manage creator outreach, communications, follow-ups, and ongoing relationship-building.
• Coordinate gifting, affiliate, organic, and paid influencer partnerships.
• Create and distribute campaign briefs, product information, content requirements, messaging guidelines, and deadlines.
• Coordinate creator product selections, shipping addresses, gifting lists, and shipment tracking.
• Manage campaign timelines and ensure content is submitted and published on schedule.
• Review creator content for brand alignment, accuracy, required disclosures, and campaign requirements.
• Communicate content feedback and revision requests clearly and professionally.
• Organize creator contracts, rates, deliverables, usage rights, approvals, invoices, and payment details.
• Help negotiate deliverables, timelines, rates, exclusivity, and usage rights within approved budgets.
• Maintain an accurate creator database and campaign trackers.
• Monitor creator content and identify high-performing assets for organic social and paid advertising.
• Track campaign performance, including reach, views, engagement, clicks, conversions, affiliate sales, and content quality.
• Identify creators who should be renewed, moved into paid partnerships, or considered for long-term ambassador relationships.
• Support creator mailers, product launches, retail initiatives, events, and brand activations.
• Collaborate with PaintLab’s creative, marketing, e-commerce, sales, and operations teams.

Qualifications:

• 2+ years of experience in social media, influencer marketing, content creation, talent management, public relations, affiliate marketing, or a related field.
• Experience managing or supporting brand social media accounts.
• Experience communicating directly with creators, talent managers, or agencies.
• Strong understanding of TikTok, Instagram, Pinterest, YouTube, and emerging social platforms.
• A genuine interest in beauty, nails, fashion, social media, and creator culture.
• Strong creative instincts and an understanding of what makes short-form content engaging.
• Excellent written and verbal communication skills.
• Exceptional organization, attention to detail, and follow-through.
• Ability to manage multiple campaigns, relationships, projects, and deadlines simultaneously.
• Strong judgment, problem-solving skills, and willingness to take initiative.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Able to work independently while collaborating effectively across teams.
• Must be available to work on-site in Culver City, California.

Preferred Qualifications:

• Experience working for a beauty, fashion, lifestyle, or consumer brand.
• Experience filming and editing short-form social content.
• Familiarity with influencer platforms, affiliate programs, social scheduling tools, and creator databases.
• Experience reviewing and negotiating creator rates, contracts, deliverables, exclusivity, and usage rights.
• Understanding of FTC disclosure requirements and influencer marketing best practices.
• Experience using Google Workspace and project-management platforms.
• Familiarity with TikTok Shop, ShopMy, LTK, or similar affiliate platforms.
• Experience using Canva, CapCut, or other social media content-creation tools.
• Medical, vision, and dental contribution
• Competitive compensation
• 401(k)
• Paid time off

PaintLab is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, national origin, ancestry, age, sex, pregnancy, gender, gender identity or expression, sexual orientation, marital status, disability, medical condition, genetic information, military or veteran status, or any other characteristic protected by applicable law. Reasonable accommodations are available to qualified applicants and employees with disabilities.