Social Media Growth Lead for Writers & Publishing

Content Creators; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Reedsy is seeking a social media expert to turn our ideas, expertise, products, and community into sharp content that writers actually want to engage with. That means finding the right balance between education, inspiration, and entertainment.

You will: Own and grow Reedsy’s presence across our key social channels. Turn Reedsy’s expertise, products, and community into clear, engaging content for writers and publishing professionals.

Qualifications

• Must be highly analytical and creative, using data to inform content.
• Proven track record growing a brand to a large audience in startups.
• Examples of social campaigns with measurable impact.
• Excellent editorial instincts and strong written English.
• Deep understanding of useful, engaging, and shareable social content.
• Ability to explain complex ideas simply.
• Genuine interest in writing, publishing, books, or creator economy.

Responsibilities

• Own and grow Reedsy’s presence across key social channels.
• Turn expertise, products, and community into engaging content.
• Develop recurring formats, campaigns, and concepts with writers and design.
• Track performance and refine content strategy based on data.

Skills

Analytical

Creative storytelling

Brand growth

Social strategy

Written English

Performance metrics

Content formats

Multilingual

Job description

About Reedsy

We’re here to give authors the tools and resources they need to create beautiful books. Our marketplace gathers the industry's best publishing professionals — the likes of Neil Gaiman's editor, Nora Roberts' book marketer, and GRRM’s cover designer.

We’ve grown to a community of 5,000,000 authors and transformed the way people write and publish their books. Want to hop on board and help us get to our next destination? Cool, keep reading!

Job Description

We’re looking for a social media expert to turn our ideas, expertise, products, and community into sharp, useful content that writers actually want to engage with. That means finding the right balance between education, inspiration, and entertainment. You will:

• Own and grow Reedsy’s presence across our key social channels.

• Turn Reedsy’s expertise, products, and community into clear, engaging content for writers and publishing professionals.

• Develop recurring formats, campaigns, and creative concepts that feel recognizably Reedsy, working alongside our writers and design team to further define and evolve the brand.

• Track performance, identify what resonates, and use those insights to continuously refine our content and social strategy.

Requirements

• Both a very analytical and highly creative individual, able to use performance data to inform great content.

• Proven experience growing a brand to a large audience, ideally in a fast-growing startup environment.

• A track record of social campaigns that created measurable impact — and examples to prove it.

• Excellent editorial instincts and a strong command of written English.

• A deep understanding of what makes social content useful, engaging, and shareable.

• The ability to explain complex ideas simply without dumbing them down.

• A genuine interest in writing, publishing, books, or the creator economy.

Bonus Points

• Experience creating short-form video content.

• Familiarity with the publishing industry or the challenges independent authors face.

• Fluent in multiple languages.

• A good dose of ambition, a willingness to learn, and a great sense of humor.

Benefits

• Work from home;

• Paid paternal and maternal leave;

• Annual team retreat

Salary range:

€40K – €55K