Social Media Group Senior Manager

Crump Life Insurance Svcs Inc; Charlotte (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

Truist seeks a visionary Social Media Group Senior Manager to lead the enterprise social media COE across Consumer Banking, Wealth, and more. You will partner with cross-functional teams to drive growth, reputation, and customer engagement across organic and paid channels.

You will oversee social listening, governance, analytics, and performance measurement while building a high-performing internal team and managing external partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Ten years of related experience or an equivalent combination of education and experience, managing teams.
• Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience.
• Demonstrated contribution to marketing strategy development to solve complex problems.
• Understanding of business strategies and processes.
• Significant budget management experience.
• Experience using research and analytics to drive marketing success.
• Ability to lead large projects with significant complexity and risk.
• Strong relationship skills to influence senior leaders.
• Knowledge of competitive landscape and regulatory factors.
• Team leadership experience.
• Strong presentation and communication skills.

Responsibilities

• Establish and execute Truist's enterprise social media vision, strategy and roadmap.
• Lead the Social Media Center of Excellence as a strategic partner to multiple functions.
• Deliver integrated social strategies to support growth, engagement, reputation and advocacy.
• Drive innovation and elevate social media capabilities and market leadership.
• Oversee organic and paid social, influencer and community initiatives.
• Lead governance, risk, and compliance in social media practices.
• Develop a comprehensive measurement framework with executive dashboards.
• Lead, inspire, and develop a high-performing social media team.
• Manage agency and platform partnerships and vendor relationships.

Skills

Strategic leadership

Social media strategy

Executive advisory

Cross-functional collaboration

Budget management

Analytics & insights

Risk & compliance awareness

Relationship building

Communication skills

Project management

Industry knowledge

Team leadership

Education

Bachelor’s degree in Marketing, Communications, Business Administration or related field

Job description

Regular or Temporary: Regular Language Fluency: English (Required) Work Shift: 1st shift (United States of America) Please review the following job description:

Truist is seeking a visionary, strategic, and results-oriented Social Media Group Senior Manager to lead and evolve the enterprise social media ecosystem across Consumer Banking, Wealth, Commercial and Wholesale Banking, Enterprise Functions, and Corporate Reputation initiatives. Reporting to senior marketing leadership, this executive will serve as the architect of an integrated, enterprise-wide social media Center of Excellence (COE), responsible for driving business growth, strengthening brand reputation, deepening client engagement, amplifying thought leadership, and delivering actionable customer and market intelligence. The Social Media Group Senior Manager will partner closely with our Content, Influencer and Teammate Social Advocacy Centers of Excellence and oversee a connected ecosystem spanning organic social, full-funnel paid social, partnerships social, influencer and creator engagement, community management, social listening and intelligence, governance, risk management, analytics, and performance measurement. This leader will build strong partnerships across Marketing, Communications, Brand, Digital, Product, Legal, Risk, Compliance, Human Resources, Investor Relations, and Business Segment Leadership while leading a high-performing internal team and external agency ecosystem.

Key Responsibilities

Enterprise Social Media Strategy & Leadership

Establish and execute Truist's enterprise social media vision, strategy, operating model, and roadmap. Lead the Social Media Center of Excellence as a strategic partner to Consumer, Wealth, Wholesale, Commercial, and Enterprise functions. Partner closely with Content Experiences, Influencer Marketing and Teammate Social Advocacy leaders to deliver an integrated enterprise content and social ecosystem. Develop integrated social media strategies that support enterprise growth, client acquisition, engagement, retention, reputation, and advocacy objectives. Align social media priorities to business, brand, and communications strategies across the organization. Serve as executive advisor to senior leaders on social media opportunities, risks, trends, and emerging platform developments. Drive innovation and continuously elevate Truist's social media capabilities and market leadership position.

Connected Social Ecosystem Management

Lead an integrated social ecosystem that includes: Organic social media strategy and execution Full-funnel paid social media marketing Teammate advocacy programs Executive and thought leadership social programs Online community engagement and moderation Social customer engagement and response strategies Reputation management and crisis communications support Social listening and intelligence capabilities Measurement, reporting, and advanced analytics Ensure all components operate as an integrated system that maximizes audience reach, engagement, conversion, advocacy, and business impact.

Paid and Organic Social Excellence

Oversee enterprise social investments across major platforms including LinkedIn, Meta, YouTube, X, TikTok, Snapchat, Reddit, and emerging channels as appropriate. Partner with performance marketing teams to optimize social media across the client journey. Drive alignment between paid, owned, earned, and shared media strategies. Establish channel-specific strategies, content frameworks, audience approaches, and performance standards. Identify opportunities to improve media efficiency, audience targeting, and conversion outcomes.

Social Listening, Insights & Intelligence

Lead enterprise social listening and monitoring programs that generate actionable business intelligence. Transform social conversations into insights that inform brand, marketing, product, client experience, and communications strategies. Monitor brand health, sentiment, market perception, competitive activity, emerging trends, and potential reputational risks. Deliver executive-level intelligence reporting and recommendations based on customer and industry signals.

Governance, Risk & Compliance

Establish and maintain enterprise social media governance frameworks, policies, standards, controls, and operating procedures. Ensure compliance with regulatory requirements, legal obligations, privacy standards, and internal risk management expectations. Partner closely with Legal, Compliance, Risk, Cyber and Information Security teams. Lead social media crisis preparedness, response protocols, escalation frameworks, and issue management processes. Balance innovation and growth opportunities with responsible risk management.

Analytics & Performance Management

Build and execute a comprehensive social media measurement framework aligned to business outcomes. Define and track key performance indicators spanning awareness, engagement, consideration, conversion, advocacy, sentiment, and share of voice. Develop executive dashboards and reporting programs that demonstrate business impact and return on investment. Leverage analytics and audience intelligence to optimize strategy, content, channel investments, and customer experiences. Champion data-driven decision making across the organization.

Team Leadership & Talent Development

Lead, inspire, and develop a high-performing team of social media professionals across strategy, content, paid, community management, listening, governance, and analytics. Foster a culture of innovation, accountability, collaboration, continuous learning, and operational excellence. Build scalable organizational capabilities and succession pipelines. Establish clear performance expectations and professional development opportunities. Attract and retain top social media, content, analytics, and digital talent.

Agency, Platform & Vendor Partnerships

Own enterprise relationships with social platform partners, agencies, technology providers, and strategic vendors. Influence platform roadmaps, beta opportunities, and innovation partnerships. Manage agency performance and ensure consistent delivery of business outcomes. Evaluate and optimize social technology investments and capabilities. Identify opportunities to improve efficiency, scalability, governance, and measurement across the social technology ecosystem.

Required Qualifications:

• 1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• 2. Ten years of related experience or an equivalent combination of education and experience, managing teams
• 3. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
• 4. Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
• 5. Sound and comprehensive understanding of business and organizational strategies and processes
• 6. Significant budget management experience
• 7. Deep understanding of clients using research and analytics to ensure marketing success
• 8. Ability to lead large projects of significant complexity and notable risk exposure
• 9. Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
• 10. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
• 11. Team leadership experience
• 12. Strong presentation skills and communication skills

Preferred Qualifications:

• 10+ years of progressive leadership experience in social media, digital marketing, communications, or integrated marketing.
• 7+ years leading enterprise teams within large, matrixed organizations.
• Deep experience managing social media programs in highly regulated industries, preferably financial services.
• Demonstrated success leading integrated organic and paid social media ecosystems at scale.
• Experience developing governance, risk management, and compliance frameworks.
• Proven track record managing agency and platform partnerships.
• Strong experience building executive reporting, measurement frameworks, and ROI models.

Leadership Competencies

• Strategic enterprise thinker
• Executive presence and influence
• Exceptional communication and stakeholder management skills
• Change leadership and transformation expertise
• Strong business and financial acumen
• Data-driven decision maker
• Risk-aware innovator
• Collaborative and people-centered leader

Success Measures

• Enterprise social media maturity and capability growth
• Brand reputation and sentiment improvements
• Audience growth, engagement, and advocacy
• Business and marketing impact from social channels
• Paid social efficiency and performance
• Teammate advocacy adoption and reach
• Thought leadership and executive visibility outcomes
• Social listening intelligence adoption across the enterprise
• Governance, risk, and compliance effectiveness
• Team engagement, development, and retention
• General

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law.

Truist is a Drug Free Workplace. EEO is the Law E-Verify IER Right to Work About Truist Truist is a purpose-driven financial services company, formed by the historic merger of equals of BB&T and SunTrust. We serve clients in a number of high-growth markets in the country, offering a wide range of financial services. At Truist, our purpose is to inspire and build better lives and communities. That happens through real care to make things better. To meet client needs, to empower teammates, and to lift up communities. Learn more about Truist on truist.com.