Social Media & Email Marketing Specialist (Part-Time, Performance-Based)

Payability; New York (NY); On-site; USD 60,000 - 80,000; Part time

Job summary

Payability, a leader in providing capital solutions to eCommerce sellers, seeks a part-time Social Media & Email Marketing Specialist. In this role, you'll create engaging content, manage social media platforms, and execute effective email marketing strategies to drive customer acquisition. With a focus on analytical performance tracking and creative engagement, you'll play a crucial part in amplifying Payability's brand presence across digital channels.

Qualifications

• Proven experience managing social media channels and email marketing campaigns.
• Excellent content creation skills, including video editing for TikTok and Instagram.
• Familiarity with AI-based tools to expedite content creation and efficiently manage campaigns.

Responsibilities

• Create and publish engaging, original content tailored for TikTok, Instagram, and Facebook.
• Develop and manage email marketing campaigns to engage existing customers and attract new leads.
• Analyze campaign performance, tracking key metrics to optimize content and strategies.

Skills

Content Creation

Social Media Management

Email Marketing

Analytical Skills

Tools

MailChimp

HubSpot

Job description

About Us : Payability empowers eCommerce sellers with flexible funding and tailored cash flow solutions. Since our founding in 2015, we have helped thousands of eCommerce sellers scale their businesses by providing over $6 billion in funding to date. Payability is fully remote and we are looking for talented people to join our dynamic team. We are on a mission to provide capital and payment solutions for eCommerce sellers, suppliers and merchants; powered by automation, delivered friction-free.

Payability is an equal opportunity employer.

Role Overview : We are seeking a creative and results-driven Social Media & Email Marketing Specialist to develop, manage, and optimize our presence across platforms such as TikTok, Instagram, Facebook, and more. This role will also involve executing effective email marketing and other promotional activities to boost customer acquisition. Our goal is to amplify our brand presence, engage our community, and drive customer growth through compelling social media content and targeted email marketing campaigns.

Responsibilities :

• Create and publish engaging, original content tailored for TikTok, Instagram, and Facebook.
• Develop and manage email marketing campaigns to engage existing customers and attract new leads.
• Analyze campaign performance, tracking key metrics to optimize content and strategies.
• Regularly propose and implement creative ideas for customer engagement and acquisition.
• Monitor trends, competitor activities, and audience preferences.

Requirements

• Proven experience managing social media channels and email marketing campaigns.
• Excellent content creation skills, including video editing for TikTok and Instagram.
• Familiarity with email marketing platforms (e.g., MailChimp, HubSpot).
• Familiarity with AI-based tools to expedite content creation and efficiently manage campaigns.
• Strong analytical skills and the ability to interpret data into actionable insights.
• Self-motivated, organized, and able to work independently.

Compensation : This position is part-time and paid hourly, with additional performance-based incentives tied directly to successful customer acquisition results.

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