Social Media Director & Content Team Lead

Silver Dollar City; Branson (MO); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Free Admission

Exclusive Admission Discounts

Food & Merchandise Discounts

401(k) & Profit Sharing

Health Insurance

Mary's Well House

Free Tuition

Job summary

Silver Dollar City in Branson, MO is seeking a Marketing, Social Media Manager & Content Team Lead (Exempt) to own the strategic vision and hands-on execution of the parks' social media presence. You will manage the content calendar, lead a team of creators, and personally publish engaging content aligned with seasonal festivals and major initiatives.

This hybrid strategist-execution role requires strong writing, data-informed strategy, and ability to mentor talent across platforms including

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism or a related field preferred.
• 4-6 years of social media management experience, including 1-2 years in leadership or mentorship capacity.
• Demonstrated experience owning a content calendar and managing a publishing cadence across multiple platforms.
• Proven track record of growing audience engagement and reach through data-informed strategy.
• Experience working with video-first content and mentoring creative talent.
• Familiarity with social media management and analytics tools (Sprout Social or similar).
• Experience in destination marketing, theme park, hospitality, tourism, or entertainment industries preferred.
• Strong writing and storytelling skills with the ability to translate brand strategy into scroll-stopping content.

Responsibilities

• Own and manage the social media content calendar across all channels, ensuring consistent, on-brand, and timely publishing.
• Lead and develop a growing team of content creators, providing creative direction, performance feedback, and growth coaching.
• Personally write and publish social-first content on a regular basis as a working team member.
• Translate brand strategy and major initiatives into a coherent, performance-driven social content plan.
• Use performance data and platform insights to refine content strategy, posting cadence, and creative direction.
• Identify and pitch emerging platform features and trends; lead test-and-learn initiatives.

Skills

Social media management

Content leadership

Writing

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

Sprout Social

Job description

Silver Dollar City in Branson, MO is seeking a Marketing, Social Media Manager & Content Team Lead (Exempt) to own the strategic vision and hands-on execution of the parks' social media presence. You will manage the content calendar, lead a team of creators, and personally publish engaging content aligned with seasonal festivals and major initiatives.

This hybrid strategist-execution role requires strong writing, data-informed strategy, and ability to mentor talent across platforms including