Social Media Director

Lean In; San Francisco (CA); Hybrid; USD 180,000 - 195,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with match

Generous paid time off

Well-being benefits

Job summary

Lean In is seeking a Director of Social Media to lead and expand our presence across platforms. This role drives the development and execution of the social strategy, shaping how our content appears online while delivering meaningful engagement and sustained growth.

The candidate will blend storytelling with analytics to evolve our brand voice and respond to cultural moments. The role requires strong writing, editorial judgment, and fluency in platform metrics, with hybrid work from San

Qualifications

• 8+ years of experience developing and executing multi-platform social media strategies.
• Deep understanding of platform-specific metrics and performance analytics.
• Exceptional writing and editing skills with inclusive, thoughtful content.
• Proven ability to lead across teams in a fast-paced environment.

Responsibilities

• Own and lead the social media strategy for Lean In and related initiatives across all key platforms.
• Collaborate with senior leaders to craft storytelling moments and editorial calendars.
• Prioritize platforms based on data; allocate budget for testing, scaling, or pausing efforts.
• Monitor metrics to extract insights and continuously optimize content strategy.
• Coordinate with Content team for cross-promotion with newsletters and website content.
• Own boosted social strategy and budget to maximize impact.
• Translate performance results into actionable insights for senior leadership.

Skills

8+ years social media strategy

Platform analytics & metrics

Excellent writing & editing

Leadership & cross-functional work

Tools

Social media analytics tools

Job description

About Lean In & The Sandberg Bernthal Family Foundation

The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world. We bring people together to support each other through four initiatives: LeanIn.Org, LeanInGirls.Org, OptionB.Org, and the Dave Goldberg Scholarship Program.

Through our community, research-based content, and programs, we help women and allies build the skills, confidence, and networks they need to reach their full potential. We believe a more equal world is possible - and that it will take us working together to create it. At Lean In, our mission is to inspire and equip women to lead, because we believe this is key to creating a more equal world. While the majority of your work will focus on Lean In, this role offers the opportunity to drive impact across multiple mission-driven initiatives. Reporting to our SVP of Communications, you’ll operate with significant autonomy and act as a strategic thought partner to senior leaders.

Role Overview

We are seeking a Director of Social Media to lead and expand our presence across platforms. This role will lead the development and execution of our social strategy, shaping how our content shows up in the world while driving meaningful engagement and sustained growth. It requires strong writing skills, editorial judgment and deep fluency in platform-specific metrics and trends.

The ideal candidate is equal parts storyteller and strategist — someone who can evolve our brand voice, respond thoughtfully to cultural moments, and translate performance insights into sharper content over time. They are energized by experimentation and motivated by the opportunity to grow Lean In across existing and new channels where we can expand our reach and relevance.

What You Will Do

• Own and lead the social media strategy for Lean In and Option B across all key platforms
• Work closely with principals and the senior leadership team to create and execute compelling storytelling moments
• Establish a clear point of view on platform prioritization, making data-backed recommendations about where to invest, test, scale, or intentionally not participate
• Monitor and analyze platform-specific metrics to uncover insights and continuously optimize content strategy
• Develop and execute editorial calendars priorities and cadence aligned with organizational priorities and campaigns, with the Senior Manager owning day-to-day execution
• Ensure the team’s real-time research, trending news, cultural moments, and relevant data informs social content
• Set social listening priorities and protocols for identifying and escalating timely opportunities for engagement
• Partner cross-functionally to translate programmatic work and research into engaging storytelling and assist with paid social campaigns
• Coordinate with the Content team on cadence and cross-promotion between social and Lean In’s newsletter and website content
• Own the boosted social strategy and budget to maximize impact
• Serve as the owner and source of truth for social performance - including follower and audience growth - translating results into clear insights, implications and forward-looking recommendations for senior leadership
• on performance trends, growth, and key learnings to inform broader brand strategy

What You Will Bring

• 8+ years of experience in developing and executing multi-platform social media strategies
• Deep understanding of platform-specific metrics and performance analytics (e.g., engagement rates, reach, retention, growth, conversion)
• Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
• Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
• Avid personal user of social media
• Experience creating visual and video content optimized for social channels
• Strong organizational skills and meticulous attention to detail
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Comfort working cross-functionally in a collaborative, feedback-driven organization
• A strong, inclusive people leader and cross-functional collaborator
• A shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program

Location

This role is based in San Francisco with a hybrid schedule -- three days in the office per week (currently Monday, Tuesday, and Thursday), with remote flexibility otherwise.

Salary and Benefits

• Base Salary: $180,000 - $195,000, commensurate with experience, skills, and qualifications
• Performance Bonus: Up to 10% of base salary annually
• Medical, dental, and vision insurance
• 401(k) with a 4% employer match
• Generous paid time off
• Additional benefits designed to support well-being and long-term success

The Sandberg Goldberg Bernthal Family Foundation is committed to Equal Employment Opportunity without regard to age, race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, religion, or any other status projected by law. It’s important to us that people of all identities and backgrounds see themselves represented and included in our work, so we actively encourage people of all identities and experiences to apply. We provide reasonable accommodations for applicants with disabilities; contact the hiring manager to request one. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.