Social Media Director

The Gemini 3 Group, Inc.; San Diego (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

The Gemini 3 Group, Inc. seeks a detail-oriented Social Media Director to provide organizational and operational support to Commander, Naval Surface Forces, U.S. Pacific Fleet, located in San Diego, CA.

You will architect and manage strategic social media programs that align with Navy objectives and force-wide messaging. The role requires senior-level experience, the ability to lead cross-functional teams, and a commitment to security standards.

Qualifications

• Must be highly organized and able to manage multiple campaigns.
• Willing to travel occasionally (CONUS/OCONUS).
• Active Secret Clearance.
• Bachelor’s degree or equivalent in a related field.
• 5+ years in enterprise-level social media management or military public affairs preferred.

Responsibilities

• Develop and manage CNSP social media strategy and campaigns.
• Ensure alignment with Navy objectives and brand messaging.
• Translate narratives into polished visual/editorial content for releases.
• Provide training and guidance to UPARs and leadership.
• Monitor analytics and report KPIs to leadership.

Skills

Organization

Social media strategy

Editorial quality

Analytics

Public affairs

Education

Bachelor’s degree (Communications/Marketing/Public Relations) or equivalent

Job description

Job Summary/Purpose:

The Gemini 3 Group is seeking for a detail-orientedSocial Media Director to provide organizational and operational support to Commander, Naval Surface Forces, U.S. Pacific Fleetlocated in San Diego, CA.

Essential Responsibilities/Functions:

• Strategic Communication & Brand Architecture
  • Force-Wide Strategy: Architect, implement, and manage the comprehensive social media strategy for all CNSP communication plans, ensuring alignment with U.S. Pacific Fleet, Navy-wide, and national strategic objectives.
  • Value Proposition: Conceptually design and execute campaigns that clearly communicate the operational readiness, lethality, and strategic value proposition of the Surface Force to global audiences.
  • Visual & Editorial Excellence: Translate complex, approved public affairs narratives into highly polished, visually appealing electronic media. Utilize professional layout techniques, infographics, vector-based photo illustrations, and high-impact typography to maximize audience engagement.
  • Editorial Quality Control & Compliance Support: Perform rigorous quality control, proofreading, copyediting, and fact-checking on all draft content to ensure typographical accuracy and alignment with Navy style guides and operational security (OPSEC) parameters. Package and present all final drafts to the PAO for final review, approval, and official release authority.
• Force-Wide Advisory, Training, & Technical Support
  • Executive Advisor: Support the PAO by delivering high-visibility briefings on social media strategy, policy, and digital safety to Prospective Commanding Officers (PCOs), Prospective Executive Officers (PXOs), and Command Master Chiefs (CMCs).
  • Subject Matter Expert (SME) Representation: Represent the CNSP PAO at Fleet Public Affairs Centers (FLTPACENs) as the primary, authoritative SME for social media operations and emerging platform trends.
  • SME Guidance & Technical Support: Serve as the technical and policy help desk for both ashore and afloat commands. Provide expert guidance to Unit Public Affairs Representatives (UPARs) on setting up official channels, obtaining platform verification, and recovering compromised, locked, or deactivated unit accounts.
  • Training & Instruction: Develop and deliver curriculum-based social media training programs, best practices, and standard operating procedures (SOPs) for UPARs and command leadership teams.
• Content Capture & Analytical Optimization
  • Field Content Gathering: Utilize professional mobile and studio content-gathering techniques, including specialized lighting, composition, and audio capture, to generate organic "on-the-deckplates" and shipboard multimedia.
  • Cross-Functional Collaboration: Partner dynamically with the web team, Navy Mass Communication Specialists (MCs), and Public Affairs Officers (PAOs) to synchronize digital campaigns and ensure unified messaging across all platforms.
  • Advanced Analytics & Performance Metrics: Monitor, analyze, and report on the performance of CNSP social media channels. Utilize native and third-party analytic tools to track key performance indicators (KPIs), audience demographics, and sentiment, translating data into actionable communication strategies.

Knowledge/Skills/Abilities:

• • Must be highly organized, capable of managing multiple high-priority digital campaigns simultaneously and meeting rapid-turn deadlines in a 24/7 news cycle.
  • Must be willing to travel occasionally (CONUS/OCONUS) to support CNSP operational and training taskings.

Required Education/Experience:

• Active Secret Clearance
• Bachelor’s degree (preferably in Communications, Marketing, Public Relations, or a highly related field) OR equivalent four (4) years of relevant professional experience is required.
• At least five (5) years of progressive professional experience in enterprise-level social media management, brand strategy, or military public affairs (specifically U.S. Navy) is highly preferred.

If because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process please send an email to [e-mail].

The Gemini 3 Group is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Department: Proposed Business

This is a full time position