Social Media Director

Dôen; Los Angeles (CA); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Paid vacation

Creative environment

Healthcare package

401(k) match

Employee discount

Job summary

DÔEN is seeking a strategic Social Media Director to lead cross-platform storytelling from Los Angeles. You will shape tone, narrative, and platform strategy while hands-on creating and guiding content.

The role blends big-picture planning with execution, partnering across Content, Ecommerce, Communications, and Creative teams. The ideal candidate has 10+ years in social leadership, a strong editorial eye, and proven ability to drive brand awareness and community growth in a fashion environment.

Qualifications

• 10+ years in social media leadership, digital content, editorial strategy, or cultural storytelling.
• Experience leading social for a fashion brand is a plus.
• Exceptional aesthetic sensibility and editorial judgment.
• Deep understanding of internet culture and emerging digital movements with the ability to translate cultural insights into brand-aligned storytelling.
• Strong understanding of social KPIs, platform analytics, and performance optimization.
• Experience tying social activity to business outcomes including traffic, conversion, and community growth.
• Experience in leading teams and cross-functional partnerships.
• Strong communicator with the ability to align creative ambition with business priorities.
• An entrepreneurial, solutions-oriented leader and collaborative team player with ownership.
• Passionate about working for an inclusive, values-driven brand.
• Ability to thrive in a fast-paced environment where deadlines and priorities shift quickly.

Responsibilities

• Build and own cross-platform strategies across all DÔEN organic channels, emerging platforms, and future formats, driving brand awareness, community growth, engagement, and product storytelling.
• Lead fast, high-impact social content production including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling.
• Work with the Content team to deploy and amplify creative assets across social channels.
• Operate at the intersection of social storytelling, content creation, platform strategy, and creator ecosystems.
• Partner with Communications, Community and Customer Care to grow the DÔEN ecosystem.
• Collaborate with Ecommerce and Paid Media to share and test high performing organic assets in paid channels.
• Capture in-office content and BTS moments to showcase new dimensions of the brand to our audience.
• Establish performance benchmarks and optimize creative against KPIs; report on metrics.
• Identify emerging trends and cultural shifts to translate into brand storytelling.
• Lead and mentor social media teammate.
• Other duties as reasonably assigned.

Job description

Description of Duties

Title: Social Media Director

Classification: Exempt

Salary Range*: $140k - $150k

Working Hours*: Monday through Friday, 9:00am - 6:00pm

Schedule*: Hybrid (Monday, Tuesday, Thursday in-office)

Location: HQ (Van Nuys, CA)

DÔEN is looking for a strategic and innovative Social Media Director to join our growing team in Los Angeles. The ideal candidate is a powerful visual storyteller who is deeply immersed in social media and understands the nuances of creative expression and platform strategy and metrics across channels. They have a demonstrated track record of building cultural relevance, driving brand awareness, and creating and leveraging content that resonates with our existing and future consumers.

The Social Media Director is a highly motivated, roll up their sleeves, creative leader who thrives at the forefront of digital culture, balancing big-picture platform strategy with hands-on content execution and performance. They will own the cross-platform social execution for DÔEN, shaping a clear point of view, tone, and narrative arc that brings our brand to life in an authentic manner - partnering closely with our Content team to ensure brand and creative alignment. This position will play a critical role in building a high-performing social media function and collaborating across the organization to ensure that every piece of content delivers a distinctive, resonant, brand-defining experience that amplifies The World of DÔEN.

Responsibilities:

• Build and own cross-platform strategies across all DÔEN organic channels, emerging platforms, and future formats, driving brand awareness, community growth, engagement, and product storytelling. Tailor creative approaches by platform, understanding algorithms, native formats, and audience behavior.
• Lead fast, high-impact social content production including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling. Create workflows that allow for speed, efficiency, experimentation, adaptability and creative excellence at scale.
• Work in close partnership with the Content team to deploy and amplify creative assets across social channels, ensuring that the social strategy is built in alignment with the broader content calendar and creative output.
• Operate at the intersection of social storytelling, content creation, platform strategy, and creator ecosystems - crafting social content with a clear point of view, tone and narrative aligned to the brand.
• Partner with the Communications, Community and Customer Care teams to further grow and nurture the DÔEN ecosystem.
• Collaborate with the Ecommerce and Paid Media team to share and test high performing organic assets within appropriate paid channels.
• Capture the world behind the DÔEN curtain: in-office content, BTS, new dimensions of the brand, expanding and showing more to our customer in new, social specific ways
• Establish performance benchmarks and continuously optimize creative against KPIs. Report on all metrics and areas of opportunity.
• Identify emerging trends, aesthetics, and cultural shifts that can be authentically translated into relevant brand storytelling.
• Lead and mentor social media teammate.
• Other duties as reasonably assigned.

Qualifications:

• 10+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
• Experience leading social for a fashion brand is a plus.
• Exceptional aesthetic sensibility and editorial judgment.
• Deep understanding of internet culture and emerging digital movements with the ability to translate cultural insights into brand-aligned storytelling.
• Strong understanding of social KPIs, platform analytics, and performance optimization.
• Experience tying social activity to business outcomes including traffic, conversion, and community growth.
• Experience in leading teams and cross-functional partnerships.
• Strong communicator with the ability to align creative ambition with business priorities.
• An entrepreneurial, solutions-oriented leader and collaborative team player with a high level of ownership, accountability, and initiative.
• Passionate about working for an inclusive, values-driven brand.
• Ability to thrive in a fast-paced environment where deadlines, priorities, and initiatives can shift quickly.

Physical Requirements:

• Must be able to perform essential duties satisfactorily with reasonable accommodation.
• Periods of sitting at a desk, typing, sketching, and working on a computer.
• Able to lift, move, push, and pull objects up to 25 lbs.
• Able to walk, sit, and stand for periods of time.Able to operate equipment such as computers, copy machines, and phones.
• Must be able to access various areas of a given location.

Total Rewards Package:

• Paid vacation, sick time, and holidays
• A fun-filled, creative work environment
• Healthcare, vision, and dental
• 401(k) with company match
• Competitive salary
• Generous employee discount

Compensation will be determined based on experience and other factors permitted by law.

* The hybrid model may be rescinded at any time due to business needs or the company’s discretion.