D2C Social Media Creative Director (fully on-site, direct hire, East LA) [80568]

Onward Search; California; On-site; USD 130,000 - 150,000; Full time

Job summary

A dynamic advertising agency based in California seeks a D2C Social Media Creative Director to lead social media initiatives. With a focus on innovative and revenue-generating strategies, you will develop platform-specific campaigns across major channels like TikTok and YouTube. Ideal candidates have extensive experience in social media, creative direction, and a strong portfolio showcasing high-quality digital content. This position is fully on-site and offers a competitive salary range of $130,000 to $150,000 per year.

Qualifications

• 10+ years of experience in social media and digital design.
• Minimum 5 years in creative direction or social media management.
• Expertise in visual design principles and social-first strategies.

Responsibilities

• Lead creative direction for all social media content.
• Develop and execute social-first campaigns aligned with marketing goals.
• Manage and mentor a creative team of designers and content creators.

Skills

Social media experience

Creative direction

Digital design

Communication skills

Problem-solving capabilities

Tools

Adobe XD

Figma

Webflow

Job description

D2C Social Media Creative Director (fully on-site, direct hire, East LA) [80568]

This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $150,000.00/yr

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Overview

A fast-growing client of ours is seeking a highly experienced Social Media Creative Director to lead the strategic and creative direction of all social media initiatives.

THIS IS NOT A SOCIAL MEDIA DIRECTOR ROLE...IT'S A D2C SOCIAL MEDIA CD ROLE (DESIGN SIDE) FOR A CD THAT HAS HEAVY SOCIAL MEDIA CREATIVE EXPERIENCE WITH A MARKETING MINDSET, MAKING THE SOCIAL CREATE REVENUE.

This role is responsible for having a social media performance mindset shaping the brand’s visual identity across major platforms, driving innovation in social-first storytelling, and overseeing the execution of high-impact digital content. The position requires both visionary thinking and hands‑on creative leadership, guiding a small internal team and collaborating with cross-functional partners and external agencies.

The D2C Social Media Creative Director will develop platform-specific strategies, ensure brand cohesion across channels, analyze performance data, and elevate the organization’s social presence through modern, culturally relevant content.

This is a fully on-site position near East Los Angeles. Make sure you apply with a resume that has your Social Media Creative samples easily accessible!

Type

Fully on-site, direct hire

Schedule

Regular work hours M-F

Requirements

• 10+ years of experience in social media and digital design with a portfolio demonstrating diverse, high-quality social executions
• Minimum 5 years in creative direction, digital content leadership, or social media creative management roles
• Proven success developing branded social content across Meta, TikTok, X/Twitter, YouTube, and emerging platforms
• Demonstrated ability to produce high-performing or viral social media content
• Expertise in visual design principles and social-first creative strategies
• Proficiency with design tools such as Adobe XD, Figma, and related platforms; SEO knowledge is a plus
• Strong communication skills with the ability to articulate design rationale and collaborate across teams
• Excellent problem-solving capabilities and a strategic, forward-thinking creative approach
• Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment
• Experience supporting lead-generation websites and familiarity with Webflow development is a significant advantage

Duties

• Lead creative direction for all social media content across major platforms including Meta, TikTok, X/Twitter, YouTube, and others
• Develop and execute social-first campaigns aligned with brand identity, marketing goals, and audience engagement strategies
• Manage, mentor, and inspire a creative team of designers, copywriters, and social content creators
• Collaborate with Brand, Product, and external social agencies to ensure cohesive and strategic social output
• Test, analyze, and optimize creative assets based on KPIs, audience insights, and platform performance data
• Oversee multiple creative projects simultaneously, ensuring high quality, timely delivery, and consistent execution
• Contribute to the evolution of design systems and style guidelines to maintain a unified visual presence across digital channels
• Maintain consistent tone, messaging, and aesthetic across all social touchpoints
• Source, manage, and collaborate with influencers, photographers, and external creators to elevate content quality
• Stay current on cultural trends, platform algorithms, and evolving design practices to inform innovative creative approaches
• Manage content calendars, campaign timelines, and digital asset production workflows to support seamless execution

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Design

Industries

Advertising Services and Marketing Services

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