Social Media & Digital Content Strategist

Haier US Appliance Solutions, Inc.; Louisville (KY); On-site; USD 65,000 - 90,000; Full time

Job summary

GE Appliances, a Haier company, invites you to join as Social Media & Digital Content Specialist in Louisville, KY. You will own editorial storytelling across social channels and the corporate website, driving audience growth and engagement through data-driven strategies and AI-enabled workflows.

You’ll craft platform-specific content, optimize for search and AI experiences, and partner with creators to expand reach while ensuring brand voice and quality across all digital properties.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or related field.
• 3+ years of experience managing digital content, social media, editorial publishing, or owned media platforms.
• Exceptional writing, editing, and storytelling skills.
• Experience managing and growing social media channels and website content for companies or brands.
• Experience working within a content management system (CMS).
• Strong understanding of digital publishing and audience development.
• Experience using analytics to evaluate performance and develop strategic recommendations.
• Excellent organizational skills with the ability to manage multiple priorities.
• Demonstrated ability to leverage generative AI tools to improve research, content creation, publishing workflows, and productivity.
• Experience creating and editing short-form video content optimized for social media and digital platforms.
• Experience optimizing content for SEO, GEO, and AEO.

Responsibilities

• Lead day-to-day management, publishing, and growth of GE Appliances’ corporate social media channels.
• Identify emerging conversations, industry trends, and cultural moments for meaningful perspectives.
• Develop platform-specific publishing strategies to maximize engagement and growth.
• Help build relationships with creators, influencers, and digital communities.
• Monitor audience sentiment and opportunities for proactive storytelling.
• Manage community engagement across owned channels.
• Identify, develop, and write stories showcasing GE Appliances’ people, products, innovation, and community impact.
• Publish and manage content across the corporate website.
• Adapt editorial content across platforms while maintaining voice and brand standards.
• Optimize website storytelling based on analytics and best practices.
• Ensure content is optimized for desktop, mobile, social, and AI-powered experiences.
• Optimize content for SEO, GEO, and AEO to improve discoverability across search engines and AI-powered experiences.
• Continuously evaluate emerging platforms and formats to identify opportunities for growth.
• Measure content performance and audience engagement to improve editorial strategy.

Skills

Exceptional writing & storytelling

Social media channel growth

Editorial publishing

Content strategy & publishing

AI-assisted content creation

Education

Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or related field

Tools

CMS

Analytics platforms

SEO/GEO/AEO tooling

Job description

GE Appliances, a Haier company, invites you to join as Social Media & Digital Content Specialist in Louisville, KY. You will own editorial storytelling across social channels and the corporate website, driving audience growth and engagement through data-driven strategies and AI-enabled workflows.

You’ll craft platform-specific content, optimize for search and AI experiences, and partner with creators to expand reach while ensuring brand voice and quality across all digital properties.