Social Media & Digital Content Lead

Capitol Broadcasting Company Inc; Durham (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

Capitol Broadcasting Company is seeking a Manager, Social Media & Digital Content for the Durham Bulls. You will own the day-to-day voice across social channels and the team website, planning, creating, publishing, and measuring content that grows our audience and drives ticket sales, partnerships, and community reach.

Collaborate with Marketing Leadership, graphics and video teams, ticketing, corporate partnerships, and community relations.

Qualifications

• 3+ years in social media, digital content, or a related field.
• Portfolio or accounts you can show that prove you can make content people stop for.
• Strong instincts for content that is emotional, timely, and shareable.
• Comfort shooting and editing mobile photo/video and writing original social copy.
• Working knowledge of major social platforms and their analytics.
• Basic experience updating a website or content management system.
• Strong organization and follow-through during busy calendars and live events.
• Good judgment and an understanding of representing a public brand.

Responsibilities

• Social Media Execution: Run daily posting and community engagement across Bulls platforms; cover games live and engage fans.
• Content & Storytelling: Plan and deliver content with graphics/video teams; shoot/edit quick-turn media; write captions in the Bulls voice; tell stories beyond baseball.
• Revenue & Partnerships: Create content that sells tickets and merchandise; support paid campaigns and develop sponsorable ideas; manage content calendar.
• Website Management: Update Bulls website with schedules, promotions, and news; gather content from other departments and improve fan experience online.
• Measurement & Reporting: Track performance and share regular learnings and recommendations; adjust content mix and posting times.
• How Success Is Measured: Achieve growth in engagement, traffic to ticketing pages, timely partner deliverables, and a current content calendar.

Skills

3+ years experience

Portfolio

Storytelling

Mobile filming

Platform analytics

Website CMS

Organization

Brand governance

Job description

Capitol Broadcasting Company is seeking a Manager, Social Media & Digital Content for the Durham Bulls. You will own the day-to-day voice across social channels and the team website, planning, creating, publishing, and measuring content that grows our audience and drives ticket sales, partnerships, and community reach.

Collaborate with Marketing Leadership, graphics and video teams, ticketing, corporate partnerships, and community relations.