Communications & Digital Content Manager

Capitol Broadcasting Company; North Carolina; On-site; USD 65,000 - 90,000; Full time

Job summary

Capitol Broadcasting Company, Inc. in Durham, NC seeks a Communications & Digital Content Manager to tell the team’s stories across the website, social channels, broadcasts, and other channels.

You will craft engaging narratives about players, coaches, and Bulls culture with a proactive, hands-on approach. You’ll lead content creation (video, photography, stories) and manage the Bulls podcast, website updates, and fan engagement while coordinating with the Rays on roster info and media

Qualifications

• Exceptional verbal communication, writing, editing and interviewing skills.
• Strong baseball knowledge including rules, stats, roster construction and development.
• Experience creating, editing, and publishing digital content (video, photography, stories, social posts).
• Excellent organizational skills and attention to detail; can manage multiple projects to deadlines.
• Strong interpersonal skills and ability to relate with players, coaches, media and partners.
• Discretion and professionalism; handle confidential information appropriately.
• Willingness to work nights, weekends, holidays, and travel with the team.
• Ability to travel with the team for road games and assignments.

Responsibilities

• Own the creation and execution of baseball content across Durham Bulls channels and broadcasts.
• Develop and produce short and long form content highlighting players, staff, and Bulls culture.
• Capture and edit behind-the-scenes content and unique access opportunities.
• Produce weekly feature stories for the team website; conduct research and interviews.
• Manage and produce the official Durham Bulls podcast with guest coordination and distribution.
• Maintain an active baseball presence on X with team news and milestones.
• Oversee daily game-day roster announcements, lineups, scores, and postgame posts.
• Maintain an organized digital archive of photography and video assets.

Skills

Verbal communication

Writing

Editing

Interviews

Baseball knowledge

Content creation

Organization

Interpersonal skills

Travel readiness

Discretion

Tools

Adobe Creative Suite

Job description

Overview

The Communications & Digital Content Manager plays a key role in telling the stories of the team, its players, and the organization. This position combines baseball communications, media relations, digital content creation, and team relations to deliver a compelling and consistent story across broadcasts, the team website, social media, and other communication channels.

The ideal candidate is an exceptional storyteller, a strong writer, and a proactive content creator with a deep understanding of baseball. This individual will build relationships with players, coaches, front office staff, media, and the Tampa Bay Rays organization while identifying opportunities to connect fans to the game and the people behind it.

This role requires a hands-on, collaborative professional who can operate independently, work in a fast-paced environment, and consistently deliver accurate, timely, and engaging content. The successful candidate will help bring the Durham Bulls brand to life while preserving the history of the organization and strengthening its connection to the community.

Key Responsibility Areas

Content Creation, Production & Storytelling

• Own the creation and execution of baseball related content across the Durham Bulls website, social media channels, digital platforms, and other communication outlets.
• Develop and produce compelling short form, long form, episodic, and live content highlighting players, coaches, baseball operations, game day energy, and Bulls culture.
• Capture and edit behind-the-scenes content that deepens fan connections, including player arrivals, batting practice, clubhouse and dugout access when authorized, road trips, community events, interviews, and other unique access opportunities.
• Produce weekly feature stories for the team website, identifying compelling storylines and conducting the research and interviews necessary to tell them effectively.
• Manage and produce the official Durham Bulls podcast, including topic development, guest coordination, recording, editing, publishing, and promotion.
• Maintain an active, timely baseball presence on X, including relevant team news, roster transactions, game updates, player milestones, and league-related developments.
• Own daily game-day roster announcements, starting lineup and roster updates, final scores, postgame results, and other baseball-specific posts across appropriate platforms.
• Maintain an organized digital archive of baseball-related photography, video, interviews, historical materials, and other assets to support future content creation and organizational history preservation.

Team Relations & Baseball Communications

• Coordinate with the Tampa Bay Rays on player transactions, roster changes, player assignments, injury-related announcements when authorized, and other baseball-related communications.
• Produce and distribute daily roster updates, game notes, statistical packets, pregame information, postgame recaps, and other materials required for media and internal use.
• Maintain accurate and current baseball information on the Durham Bulls website.
• Coordinate the preparation, editing, and distribution of the Durham Bulls media guide and historical yearbook, ensuring accuracy and consistency across all materials.
• Maintain historical records of team accomplishments, player milestones, franchise achievements, notable games, and organizational statistics.

Media Relations & Press Box Operations

• Serve as a primary media contact for the Durham Bulls, developing and maintaining positive relationships with local, regional, and national media outlets.
• Coordinate media credential requests, media access, interview opportunities, press box assignments, and visiting media needs.
• Write, edit, and distribute press releases, media advisories, game notes, postgame recaps, announcements, and other official communications.
• Assist in planning and executing Media Day in coordination with the Marketing Department.
• Proactively pitch compelling player stories, team milestones, organizational achievements, and community initiatives to media partners.
• Manage press box operations and serve as the primary contact for designated press box and game-operations personnel, including the official scorer, ABS personnel, FTC personnel, and other representatives.

Required Qualifications

• Exceptional verbal communication, on-air presentation, writing, editing, and interviewing skills.
• Strong knowledge of baseball, including rules, statistics, roster construction, player development, and the professional baseball landscape.
• Experience creating, editing, and publishing digital content, including video, photography, written stories, and social media posts.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and meet tight deadlines.
• Strong interpersonal skills and the ability to establish productive relationships with players, coaches, media members, colleagues, and external partners.
• Sound judgment, professionalism, discretion, and the ability to handle confidential or sensitive information appropriately.
• Ability to work a nontraditional schedule, including nights, weekends, holidays, and extended hours throughout the baseball season.
• Ability and willingness to travel with the team for road games and other organizational assignments.

Preferred Qualifications & Skills

• Proficiency with Adobe Creative Suite, particularly Premiere Pro, Photoshop, Illustrator, After Effects, and InDesign.
• Experience with video editing, audio production, podcast production, photography, and on-location content capture.
• Experience managing or contributing to a professional sports team's website and social media channels.
• Familiarity with content management systems, digital asset management, analytics platforms, and audience engagement tools.
• Understanding of MLB and MiLB organizational structures, player development, affiliate relationships, and associated communication protocols.