Social Media Creative | $70/hr | Remote

The Ai Training Company; United States; Remote; CAD 70,000 - 110,000; Full time

Job summary

The Ai Training Company is seeking experienced Brand Creatives, Creative Strategists, Art Directors, Social Media Creatives, Content Leads, and Creative Producers to contribute to a remote AI project centered on evaluating marketing, advertising, brand, and social media creative.

You will review posts, ads, videos, campaign concepts, and creative briefs, determine what works and what does not, evaluate brand and platform fit, identify potential compliance issues, and clearly explain the

Qualifications

• Professional experience as Brand Creative, Creative Strategist, Art Director, Copywriter, Social Media Creative, Content Lead, Creative Producer, or closely related professional.
• Experience creating, directing, reviewing, or approving real marketing and brand campaigns.
• Experience working from creative briefs and delivering assets for publication.
• Familiarity with at least two major platforms such as Instagram, TikTok, YouTube, LinkedIn, Meta Ads, or other paid social channels.
• Strong understanding of brand voice, visual identity, audience targeting, and platform-specific creative.
• Ability to compare multiple creative executions and explain which one is stronger.
• Experience participating in creative review, approval, revision, and publishing workflows.
• Strong critical thinking and attention to detail.

Responsibilities

• Review social posts, advertisements, videos, campaign concepts, and other creative assets.
• Compare multiple creative options and determine which is strongest for a specific objective and audience.
• Evaluate whether creative accurately addresses the campaign brief and communication goal.
• Assess alignment with brand voice, visual identity, messaging standards, and creative guidelines.
• Determine whether content is appropriate for the platform where it will be published.
• Evaluate hooks, headlines, copy, visuals, calls to action, pacing, and overall creative effectiveness.
• Identify claims, disclosures, usage rights, copyright, or platform policy issues that may create problems.
• Assess whether creative feels authentic and appropriate for the intended audience.
• Review creative for clarity, consistency, originality, and persuasive impact.
• Write concise explanations describing why one creative execution is stronger than another.
• Provide constructive recommendations for improving underperforming creative.

Skills

Brand Creative

Creative Strategist

Art Director

Copywriter

Social Media Creative

Content Lead

Creative Producer

Job description

Brand Creative Strategists, Social Media Creatives & Art Directors.

We are seeking experienced Brand Creatives, Creative Strategists, Art Directors, Social Media Creatives, Content Leads, and Creative Producers to contribute to a remote AI project focused on evaluating marketing, advertising, brand, and social media creative.

You will review posts, ads, videos, campaign concepts, and creative briefs, determine what works and what does not, evaluate brand and platform fit, identify potential compliance issues, and clearly explain the reasoning behind your decisions.

What You’ll Do

• Review social posts, advertisements, videos, campaign concepts, and other creative assets.
• Compare multiple creative options and determine which is strongest for a specific objective and audience.
• Evaluate whether creative accurately addresses the campaign brief and communication goal.
• Assess alignment with brand voice, visual identity, messaging standards, and creative guidelines.
• Determine whether content is appropriate for the platform where it will be published.
• Evaluate hooks, headlines, copy, visuals, calls to action, pacing, and overall creative effectiveness.
• Identify claims, disclosures, usage rights, copyright, or platform policy issues that may create problems.
• Assess whether creative feels authentic and appropriate for the intended audience.
• Review creative for clarity, consistency, originality, and persuasive impact.
• Write concise explanations describing why one creative execution is stronger than another.
• Provide constructive recommendations for improving underperforming creative.

Who Can Apply

Relevant backgrounds include Brand Creatives, Creative Strategists, Brand Strategists, and Creative Strategy Professionals.

We also welcome Art Directors, Associate Creative Directors, Creative Directors, and Design Leads with hands-on campaign experience.

Social backgrounds may include Social Media Creatives, Social Media Strategists, Social Content Strategists, and Social Media Managers with strong creative responsibilities.

Content backgrounds may include Content Leads, Content Strategists, Content Directors, and Creative Content Specialists.

Copy backgrounds may include Copywriters, Senior Copywriters, Advertising Copywriters, Social Copywriters, and Brand Copywriters.

Production backgrounds may include Creative Producers, Content Producers, Social Producers, and Integrated Producers.

Additional relevant backgrounds include Marketing Creatives, Advertising Creatives, Campaign Managers, Brand Managers, and Growth Creatives who regularly make decisions about what gets published.

Requirements

• Professional experience as a Brand Creative, Creative Strategist, Art Director, Copywriter, Social Media Creative, Content Lead, Creative Producer, or closely related professional.
• Experience creating, directing, reviewing, or approving real marketing and brand campaigns.
• Experience working from creative briefs and delivering assets for publication.
• Familiarity with at least two major platforms such as Instagram, TikTok, YouTube, LinkedIn, Meta Ads, or other paid social channels.
• Strong understanding of brand voice, visual identity, audience targeting, and platform-specific creative.
• Ability to compare multiple creative executions and explain which one is stronger.
• Experience participating in creative review, approval, revision, and publishing workflows.
• Strong critical thinking and attention to detail.

Preferred Background

• Professional experience in brand marketing, advertising, social media, creative strategy, art direction, or content production.
• Agency, in-house brand, startup, or client-facing creative experience.
• Experience developing or reviewing paid social advertising.
• Experience with short-form video and social-first creative.
• Experience working across multiple major social platforms.
• Experience interpreting campaign performance and applying insights to future creative.
• Experience reviewing brand guidelines, marketing claims, disclosures, or usage rights.
• Experience providing creative direction to designers, copywriters, video editors, photographers, or creators.

This opportunity is ideal for experienced brand and social creative professionals who can look at two campaign assets, determine which one better serves the brief and audience, recognize whether it feels real to the intended platform, identify brand or policy problems, and clearly explain why one creative approach is stronger than another. We are a referral partner of the client.