Social Media Coordinator II

City of Atlanta; Atlanta (GA); On-site; USD 50,000 - 55,000; Full time

Job summary

City of Atlanta is seeking a Social Media Coordinator II to support DPR-owned social channels and promote parks and recreational programs. You will work with the Communications Team to create engaging content, manage accounts, and engage with the community online, reporting to the Marketing and Promotions Manager.

The role requires a creative, detail-oriented individual with experience in social media marketing and content production, including photography and videography.

Qualifications

• Associate’s degree in marketing or related field.
• Three years of social media marketing experience.
• Proficiency in videography and content creation.
• Drone license or experience is a plus.

Responsibilities

• Develop and implement social media strategies to raise DPR awareness.
• Create weekly content for Instagram, Facebook, X and other DPR channels.
• Capture original photo/video content at parks and events.
• Engage with the community online and monitor trends.
• Collaborate with the Communications Team to align messages.

Skills

Social media marketing

Videography

Content creation

Education

Associate’s degree in marketing, Business Administration, Consumer Products, Communications, or a related field

Tools

Adobe Premiere

Photoshop

InDesign

Canva

Job description

Job Description Parks & Recreation Social Media Coordinator II Posting Expires: October 16, 2026

Salary

$50,000 - $55,000/annually

General Description and Classification Standards:

The City of Atlanta Department of Parks & Recreation (DPR) is currently hiring a Social Media Coordinator. We are seeking a highly creative, engaged and detail-oriented candidate to support the management of DPR‑owned social media channels to promote parks and recreational programs, events, facilities, and initiatives. They will work closely with the DPR Communications Team to create engaging content, manage social media accounts, and interact with the community online. The successful candidate should possess excellent verbal and written skills with an in-depth knowledge of the functions of social media and the social media platforms used by DPR (Instagram, Facebook, X [Twitter]). They should also be committed to staying on top of social media trends and innovations to incorporate best practices into their work. As a member of this dynamic office, the Social Media Coordinator II will work closely with the wider Communications Team to create, source, and adapt content for publications on all DPR platforms. This role reports to the Marketing and Promotions Manager. If you are passionate about parks, recreation, and the strategic use of social media to reach our communities, we want you on our team! Essential Duties and

Responsibilities

These are typical responsibilities for this position and should not be construed as exclusive or all inclusive

• Support the development and implementation of social media strategies to increase awareness and engagement with DPR programming and events.
• Create weekly creative content for social media platforms.
• Regularly travel to parks, park and recreation facilities, and event sites (multiple times per week) to capture original photo and video content, ensuring authentic representation of the department.
• Work flexible shifts, including creating, capturing, and publishing content at activities and events that take place in the evenings, at night, and on weekends.
• Manage social media accounts by scheduling posts, engaging with community members, responding to inquiries, and fostering positive relationships with stakeholders online.
• Work closely with the Communications Team to align social media efforts with overall messaging priorities.
• Monitor current events, trends and best practices in social media marketing and incorporate innovative ideas into the DPR social media strategy.
• Ability to collaborate effectively in a team-oriented environment.
• Attend and participate in department and community programs and events, capture and draft content for social media platforms and other communication channels.
• May perform other duties as assigned. The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. COA may change the specific job duties with or without prior notice based on the needs of the organization.

Minimum Qualifications

Education and Experience - Associate’s degree in marketing, Business Administration, Consumer Products, Communications, or a related field. Three (3) years of experience in social media marketing, with a proven track record of successful campaign execution. Proficiency in videography and content creation. Licensures and Certifications -

• Preferred

Requirements

Strong written, verbal, and interpersonal relationships and communication skills. Keen attention to detail. Proficiency in photography, videography, and graphic design tools including, but not limited to Adobe Premiere, Photoshop, InDesign, and Canva. Ability to multitask and deliver results in a fast-paced changing environment. Solutions-oriented approach to communication. Experience creating and editing video, photo and other content that respects basic design principles and brand guidelines. Ability to multitask and meet deadlines in a fast-paced environment. Drone license or experience, a plus. Lifting

Requirements

Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force to move objects. It is the policy of the City of Atlanta ("COA") that qualified individuals with disabilities are not discriminated against because of their disabilities regarding job application procedures, hiring, and other terms and conditions of employment. It is further the policy of the COA to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process. The COA is prepared to modify or adjust the job application process or the job or work environment to make reasonable accommodations to the known physical or mental limitations of the applicant or employee to enable the applicant or employee to be considered for the position he or she desires, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If reasonable accommodation is needed, please contact the Human Resources Director for your department. The City of Atlanta is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race, color, religion, age, disability, sex, sexual orientation, ender identity, marital status, veteran’s status or national origin, or any other basis prohibited by federal, state, or local law. We value and encourage diversity in our workforce.