Social Media Coordinator II

City Of Atlanta Careers; Atlanta (GA); On-site; USD 50,000 - 55,000; Full time

Job summary

The City of Atlanta Parks & Recreation Department is seeking a Social Media Coordinator II to manage DPR-owned social channels, promote parks and programs, and work with the Communications Team to create engaging content.

The role requires excellent verbal and written skills, knowledge of major platforms (Instagram, Facebook, X), and the ability to travel to sites and events to capture authentic content, including evenings and weekends for posting.

Qualifications

• Excellent verbal and written communication skills.
• Creative, detail-oriented candidate to manage social media channels and create engaging content.
• Ability to travel to parks and events to capture original photo/video content.

Responsibilities

• Develop and implement social media strategies to increase awareness and engagement with DPR programming and events.
• Create weekly creative content for social media platforms.
• Travel to parks and recreation facilities and events to capture original photo/video content.
• Work flexible shifts including evenings, nights, and weekends to publish content.
• Manage social media accounts by scheduling posts and engaging with the community online.
• Collaborate with the Communications Team to align social media messaging with priorities.
• Monitor trends and innovations in social media marketing and apply them to DPR strategy.
• Attend department and community programs to draft content for social channels.
• May perform other duties as assigned.

Job description

Parks & Recreation

Social Media Coordinator II

Posting Expires: October 16, 2026

Salary: $50,000 - $55,000/annually

General Description and Classification Standards:

The City of Atlanta Department of Parks & Recreation (DPR) is currently hiring a Social Media Coordinator. We are seeking a highly creative, engaged and detail-oriented candidate to support the management of DPR-owned social media channels to promote parks and recreational programs, events, facilities, and initiatives. They will work closely with the DPR Communications Team to create engaging content, manage social media accounts, and interact with the community online.

The successful candidate should possess excellent verbal and written skills with an in-depth knowledge of the functions of social media and the social media platforms used by DPR (Instagram, Facebook, X [Twitter]). They should also be committed to staying on top of social media trends and innovations to incorporate best practices into their work.

As a member of this dynamic office, the Social Media Coordinator II will work closely with the wider Communications Team to create, source, and adapt content for publications on all DPR platforms. This role reports to the Marketing and Promotions Manager. If you are passionate about parks, recreation, and the strategic use of social media to reach our communities, we want you on our team!

Essential Duties and Responsibilities:

• Support the development and implementation of social media strategies to increase awareness and engagement with DPR programming and events.
• Create weekly creative content for social media platforms.
• Regularly travel to parks, park and recreation facilities, and event sites (multiple times per week) to capture original photo and video content, ensuring authentic representation of the department.
• Work flexible shifts, including creating, capturing, and publishing content at activities and events that take place in the evenings, at night, and on weekends.
• Manage social media accounts by scheduling posts, engaging with community members, responding to inquiries, and fostering positive relationships with stakeholders online.
• Work closely with the Communications Team to align social media efforts with overall messaging priorities.
• Monitor current events, trends and best practices in social media marketing and incorporate innovative ideas into the DPR social media strategy.
• Ability to collaborate effectively in a team-oriented environment.
• Attend and participate in department and community programs and events, capture and draft content for social media platforms and other communication channels.
• May perform other duties as assigned.

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. COA may change the specific job duties with or without prior notice based on the needs of the organization.