Social Media Coordinator & Content Creator

Romi Digital; New York (NY); Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

401(k) with employer match

Medical insurance

Dental & Vision

Disability & Life

HSA / FSA

Commuter benefits

Employee assistance program

Voluntary extras

Job summary

Romi Digital in New York City is seeking a Social Media Manager and Content Producer with hands-on content creation experience. You will own the content strategy for client accounts, lead shoots, and drive growth through compelling storytelling and data-driven decisions.

Join a fast-growing startup that values hustle, creativity, and collaboration. The role offers hybrid work and the chance to shape our go-to-market social presence for hospitality, beauty, and CPG brands.

Qualifications

• 2–3 years of proven experience in social media marketing and content creation.
• Experience on set directing talent, including founders or on-camera talent.
• Ability to write scripts, shoot briefs, and edit or oversee editing of content.
• Strong eye for storytelling, hooks, and trend awareness across client industries.

Responsibilities

• Set and own the content strategy for each account, tied to funnel thinking.
• Know what a hook is and apply it to every post.
• Lead on-site shoots and direct talent, including founders or on-camera talent.
• Write engaging scripts and briefs for UGC creators.
• Edit and design content or coordinate with editors and designers.
• Build and manage the content calendar and ensure on-brand output.
• Own client relationships and report results to founders.

Skills

Social media marketing

Content creation

On set experience

Camera directing

Photography

Videography

Client relationship

Job description

Our mission for this role: make our clients the accounts every other brand in their category wishes they had.

About Romi Digital

Romi Digital is an extremely fast growing social media agency, founded by two Irish founders right here in New York City. We work with hospitality, beauty, CPG, fitness, mobile app, and construction brands, building real content systems instead of guessing and hoping something goes viral. A lot of agencies talk about results. We have proof of them, across every industry we work in.

We're hiring one Social Media Manager and Content Producer. If you have real experience or a real passion for any of those industries, we want to hear from you.

This is a genuinely exciting time to join us. We're scaling fast, with our sights set on becoming the go-to social media agency in New York City, and we want people who want to be part of that ride with us, not just watch it happen.

Why Us

We're a young, fun, and vibrant team. We work hard, and we won't pretend otherwise. This isn't a coast-through-the-day kind of job. But if our mission above got you fired up, you'll love it here.

We're a startup with big plans to scale, so you'll get your hands on things you'd never touch at a bigger agency. We're competitive with benefits, work hybrid, and know how to have a laugh along the way, we are Irish after all. We take our work incredibly seriously. Ourselves, not so much.

Own the Results

This is a results role, not a posting role. You'll own the strategy for every account on your roster and you're judged on growth, not just output.

• Set and run the content strategy for each account, tied to real funnel thinking, not just what to post this week
• Know what a hook actually is and use one on everything you make
• Stay ahead of what's trending in your clients' industries specifically, not just what's trending on social media in general
• Read performance data and know what to actually change next month, not just report the numbers
• Play the long game with every client, you catch a relationship drifting before it becomes a problem
• Report on results and run monthly strategy calls with clients

Tell the Story

Every brand we work with is selling more than a product. A beauty brand sells confidence. A fitness brand sells identity. A construction brand sells trust and craft. That's what you're actually selling.

• You capture what actually makes someone stop scrolling, not just a product shot
• You turn a client's brand into a story people want to follow, not an account they scroll past
• Every post says something about who this client is, not just what they sell

Do the Work

This is a hands-on-camera role, not a hands-off one. Content creation is at the center of this job, and it should be your obsession, not just your job description.

• Film content in front of and behind the camera, for clients and for Romi's own accounts. You're just as confident directing a shoot as you are stepping in and appearing on camera yourself
• Write scripts and shot lists, then lead and direct on site shoots
• Write engaging and clear scripts and briefs for our UGC creators to film content
• Edit and design your own content on some accounts, and liaise with our assigned video editors and graphic designers on others, staying organized enough to keep every handoff on track
• Build and manage the content calendar for each account, and know how to lay out a scroll-stopping grid and feed
• Own the client relationship for your accounts, you're the main point of contact
• Deliver high-performing, aesthetically on-brand content with zero typos and zero grammar mistakes, every time
• Report directly to the Founders on your accounts, their performance, and your plans for growing them

Who We're Looking For

This is not an easy job. If you're looking for easy, this isn't for you. We're looking for people who want to be part of a driven team and part of the story of this fast-growing startup.

• 2 to 3 years of proven experience in social media marketing and content creation (agency experience preferred)
• You already understand social media marketing for at least one of our client industries. This is a must
• You've been on set before. You can write a script, and direct talent, even if that talent is just a founder and an iPhone
• You're genuinely confident on camera and comfortable being the face of content when a piece calls for it, not just comfortable holding the camera
• You're obsessed with content. Thousands of photos and videos on your phone. You can't sit down somewhere without filming the room and the moment before anything even happens
• You can't scroll your own feed without getting inspired for one of your accounts
• You know how to write and spot a hook
• Highly creative, and it shows in how you think about content. You come up with out-of-the-box ideas your clients wouldn't have landed on themselves
• Just as analytical as you are creative. You're obsessed with reporting and can tell a client exactly what's working, what isn't, and why
• Proactive by nature, especially right now. AI is changing this industry every day, and you're already testing new tools, not waiting for someone to hand them to you
• A problem solver with a doer mentality, calm under pressure, and not afraid to get your hands dirty, especially on a hectic shoot day
• Organized and genuinely good at project management. You manage multiple client accounts at once without dropping a deadline
• You communicate well, with clients and with your own team
• Great attitude, good energy every day, and real hunger to grow in this industry
• You have photography or videography experience (iPhone-led is okay), and a real eye for composition, lighting, and pacing
• Based in New York City

What's in It for You

• If you're the right fit, we will build a team around you so your role becomes strategy long term
• A genuine seat at a fast growing agency, at a genuinely exciting point in our story
• Working directly with the founders, day to day
• Real opportunity for growth, you're joining us right as we're about to scale
• Salary starting from $55,000, depending on experience

We invest in our team's health, security, and financial future. Full-time employees (30+ hrs/week) get access to:

• 401(k) with employer match, Safe Harbor plan through Human Interest, with immediate eligibility (no waiting period), both traditional and Roth contributions
• Medical, multiple plan options through Aetna and Kaiser Permanente across a range of deductibles. 100% coverage for in-network preventive care, plus telemedicine and a dedicated health guide (Rightway) to help you navigate coverage and bills
• Dental and Vision, comprehensive dental (Guardian) and vision (VSP) plans, including orthodontia options
• Disability and Life, short-term and long-term disability coverage, plus life and AD&D insurance
• HSA and FSA, tax-advantaged accounts for medical and dependent-care expenses
• Commuter Benefits, pre-tax dollars toward transit and parking
• Employee Assistance Program, free, confidential counseling, plus legal, financial, and wellness support for you and your family
• Voluntary Extras, accident, critical illness, and hospital indemnity coverage, plus pet, home/auto, legal, and identity-protection plans