Social Media Coordinator

Waterville Valley Resort; Waterville Valley (NH); On-site; USD 42,000 - 62,000; Full time

Job summary

Waterville Valley Resort in Waterville Valley, NH is seeking a Social Media Coordinator who will work with marketing, events, snow reporting, guest services, and mountain operations to deliver timely, engaging content year-round.

You will manage daily posts across platforms, create photo/video content, engage with guests, and support campaigns—bringing a passion for skiing, outdoor recreation, and strong storytelling.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 1–3 years of experience in social media management, digital marketing, or content creation.
• Experience in the ski industry, tourism, hospitality, or outdoor recreation preferred.
• Strong understanding of social media trends and platform best practices.
• Photography and videography skills required.
• Ability to ski or snowboard confidently in varying conditions preferred.
• Ability to work flexible hours including weekends, holidays, early mornings, and powder days.

Responsibilities

• Manage daily social media across Instagram, Facebook, X/Twitter, TikTok, YouTube.
• Create photo/video content and short-form videos for reels and promos.
• Engage with guests, respond to comments and inquiries promptly.
• Collaborate with Snow reporting, Events, Guest Services, and Operations.
• Track engagement, reach, and campaign effectiveness; report metrics.

Skills

Storytelling

Social media management

Photography & videography

Content creation

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Canva

Adobe Creative Suite

Lightroom

Premiere Pro

CapCut

Job description

Job Location: Waterville Valley, NH 03215

Position Type: Full Time

The Social Media Coordinator will work closely with marketing, events, snow reporting, guest services, and mountain operations teams to deliver timely, engaging, and informative content throughout the year. The ideal candidate is passionate about skiing, snowboarding, outdoor recreation, and storytelling through digital media.

Key Responsibilities

Social Media Management

• Manage daily social media activity across platforms including Instagram, Facebook, X/Twitter, TikTok, YouTube.
• Schedule, publish, and monitor social media posts, stories, and reels.
• Maintain a consistent brand voice and visual identity aligned with Waterville Valley Resort standards.
• Monitor trends, audience engagement, and emerging social media opportunities.

Content Creation

• Capture and produce photo and video content highlighting skiing and snowboarding, snow conditions and powder days, terrain parks, events and competitions, family and guest experiences, dining, lodging, and village activities.
• Create short-form videos, reels, graphics, and promotional content.
• Assist with live event coverage and real-time storytelling across resort channels.
• Coordinate with photographers, athletes, ambassadors, and influencers when applicable.

Guest Communication & Engagement

• Respond to guest comments, messages, and inquiries professionally and promptly.
• Support operational communication related to lift and terrain updates, weather conditions, event information, and delays and mountain operations.
• Help maintain accurate and engaging guest-facing communication during peak periods and weather events.

Marketing & Resort Collaboration

• Collaborate with departments including Snow reporting, Events, Ski School, Guest Services, Food & Beverage, Lodging, Mountain Operations.
• Support marketing campaigns promoting season passes, lift tickets, events and festivals, lodging packages, and summer and winter activities.
• Assist with resort-wide marketing initiatives and digital promotions.

Analytics & Reporting

• Track and report social media performance metrics including engagement, reach, audience growth, video performance, and campaign effectiveness.
• Identify opportunities to improve content strategy and audience engagement.
• All other duties assigned by management.

Employer Note

Waterville Valley Resort is an at-will, equal opportunity employer.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• 1–3 years of experience in social media management, digital marketing, or content creation.
• Experience in the ski industry, tourism, hospitality, or outdoor recreation preferred.
• Strong understanding of social media trends and platform best practices.
• Experience with content creation and editing tools such as Canva, Adobe Creative Suite, Lightroom, Premiere Pro, CapCut.
• Photography and videography skills required.
• Ability to ski or snowboard confidently in varying conditions preferred.
• Ability to work flexible hours including weekends, holidays, early mornings, and powder days.

Desired Skills

• Creative storytelling and visual communication
• Strong writing and editing skills
• Passion for mountain culture and outdoor recreation
• Ability to work in a fast-paced environment
• Strong organizational and time management skills
• Positive attitude and team-oriented mindset
• Ability to manage real-time communications under pressure

Work Environment

• Combination of office, village, and on-mountain work environments
• Outdoor work in varying winter weather conditions
• Weekend, holiday, and event coverage required during peak operational periods