Social Media Coordinator

Mission Waco Mission World; Waco (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

Mission Waco Mission World is seeking a Social Media Coordinator to plan, create, and publish content that highlights its programs and impact from Temple, TX. You will develop content calendars, write posts, and produce visuals in collaboration with staff while monitoring engagement to optimize reach.

The role requires strong writing and communication skills, proficiency with major social platforms, and a commitment to the organization’s faith-based mission.

Qualifications

• Experience in social media content creation and marketing.
• Strong written and verbal communication skills for diverse audiences.
• Knowledge of digital marketing principles, analytics, and optimization.
• Ability to plan and maintain content calendars under deadlines.
• Proficiency with major platforms (Facebook, Instagram, X/Twitter, TikTok, LinkedIn) and basic graphic/video tools.
• Collaborative mindset with staff, volunteers and partners.
• Alignment with Mission Waco Mission World’s Christian-based mission and service ethos.
• Non-profit communications experience is preferred; associate or bachelor’s degree is beneficial.

Responsibilities

• Plan, create, and publish content across social media platforms.
• Develop content calendars in collaboration with program staff.
• Write and edit posts, create visuals, and monitor engagement metrics.
• Engage with audiences, respond to comments, and maintain brand voice.
• Coordinate digital campaigns and support fundraising and volunteer recruitment.
• Ensure all communications align with the organization’s values and mission.

Skills

Social media content creation

Social media marketing

Communication & writing

Content calendar planning

Analytics basics

Social platforms proficiency

Collaborative teamwork

Faith-based mission alignment

Non-profit communications experience

Education

Associate or Bachelor's degree in communications, marketing, or related discipline

Tools

Graphic design basics

Video editing basics

Job description

Company Description Mission Waco Mission World is a non-profit organization based in Waco, Texas, with programs extending locally and globally through Mission World. The organization provides Christian-based, holistic, relationship-centered programs that empower people experiencing poverty and marginalization. It also focuses on mobilizing middle-class individuals to engage compassionately with communities facing economic and social challenges. Mission Waco Mission World addresses systemic social injustices through diverse initiatives, including a homeless shelter and social services, social enterprises, after-school programs for children and youth, and global outreach efforts. Team members join a mission-driven environment that values service, community engagement, and sustainable impact.

Role Description The Social Media Coordinator is a full-time, on-site role based in Temple, TX. This position is responsible for planning, creating, and publishing content across social media platforms to raise awareness of Mission Waco Mission World’s programs, events, and impact. Day-to-day tasks include developing content calendars, writing and editing posts, creating visual and multimedia content in collaboration with staff, and monitoring engagement metrics to optimize performance. The coordinator will interact regularly with program leaders to gather stories, highlight community initiatives, and maintain consistent brand voice and messaging. The role also involves responding to comments and messages, coordinating digital campaigns, supporting fundraising and volunteer recruitment efforts, and ensuring all communications align with the organization’s values and mission.

Qualifications

• Demonstrated skills in Social Media Content Creation and Social Media Marketing, including managing organizational profiles and campaigns.
• Strong Communication and Writing skills, with the ability to tailor messages for different audiences and platforms.
• Knowledge of Digital Marketing practices, including basic analytics, audience targeting, and campaign optimization.
• Ability to plan and maintain content calendars, prioritize multiple projects, and meet deadlines in a fast-paced environment.
• Proficiency with major social media platforms (e.g., Facebook, Instagram, X/Twitter, TikTok, LinkedIn) and basic graphic or video tools.
• Collaborative mindset, with the ability to work closely with program staff, volunteers, and community partners.
• Alignment with Mission Waco Mission World’s Christian-based mission and comfort working in a faith-informed, service-oriented environment.
• Experience in non-profit communications, community outreach, or related fields is preferred; associate or bachelor’s degree in communications, marketing, or a related discipline is beneficial.