Social Media Coordinator

Own Boss Supply Co; United States; Remote; USD 45,000 - 65,000; Full time

Job summary

A dynamic social media-focused company is looking for a social media manager to handle its organic social presence across platforms like Instagram and TikTok. The role demands analytics-driven strategy, community engagement, and content creation with a goal of 2% monthly growth. Candidates should have 3+ years of experience in social media management. Compensation ranges from $45,000 to $65,000 yearly.

Qualifications

• 3+ years managing social media for accounts with 500K+ followers.
• Intermediate video editing skills.
• Ability to analyze performance metrics.

Responsibilities

• Post 2 high-quality feed posts per day across all platforms.
• Analyze performance metrics and recommend adjustments.
• Engage with followers and build community connections.

Skills

Social media management

Analytics expertise

Video editing

Community engagement

Content creation

Job description

Overview

We're looking for a data-driven social media manager to own our organic social presence across all platforms. You'll manage 1M+ followers across Instagram, Facebook, TikTok, Snapchat, and YouTube Shorts—with a goal of driving 2% monthly growth while maintaining authentic engagement with our blue-collar community. This isn’t a basic posting position. You'll dive deep into analytics, identify what's working (and what's not), create content strategies, and eventually build influencer partnerships that amplify our mission.

Responsibilities

• Daily Content Management
• Post 2 high-quality feed posts per day across Instagram, Facebook, TikTok, Snapchat + YouTube Shorts
• Create and schedule 15+ stories daily across all platforms
• Edit raw footage from our media team into engaging social content
• Pull content from the shared drive and maintain an organized posting schedule
• Analytics & Strategy
• Analyze performance metrics and explain trends—show us the data
• Identify why posts underperform and recommend adjustments
• Stay on top of platform trends and algorithm changes
• Provide weekly performance reports with actionable insights
• Community & Growth
• Engage with followers and build authentic community connections
• Respond to comments and DMs in brand voice
• Grow follower base by 2% monthly through strategic content
• Monitor competitor activity and identify opportunities
• Exploration & Innovation
• Test new platforms and features (YouTube Shorts, emerging channels)
• Propose new initiatives (Discord communities, Facebook groups, etc.)
• Eventually manage influencer outreach and collaboration partnerships
• Find creative ways to amplify our brand message

Qualifications

• Must-Haves
• 3+ years managing social media for accounts with 500K+ followers
• Intermediate video editing skills (not just basic cuts—you can create engaging content)
• Analytics expertise: Can pull data, identify trends, and explain performance
• Proven track record of growing engaged communities
• Ability to work independently and remotely with minimal oversight
• Weekend availability required (this role includes Sunday posting)
• Strong understanding of Meta, TikTok, and YouTube platforms
• Excellent written communication in casual, authentic brand voice
• Nice-to-Haves
• Experience with blue-collar, trades, or lifestyle brands
• Familiarity with Shopify e-commerce integration
• Influencer partnership experience
• Knowledge of sweepstakes/giveaway marketing
• Graphic design skills (Canva, Figma, Photoshop)

Compensation

$45,000 - $65,000 yearly