Social Media Lead

Pickle; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Healthcare (Medical, Dental, Vision)

Flexible paid time off

Professional coaching and development

Job summary

Pickle is looking for a Social Media Coordinator in New York, NY to enhance its presence on TikTok and Instagram. The successful candidate will create engaging content, manage community interactions, and stay updated on social media trends. Ideal applicants should have 1-3 years of social media experience, be comfortable with video creation, and have a strong eye for aesthetics. Compensation ranges from $70K to $90K with benefits and equity options.

Qualifications

• 1–3 years of experience in social media and/or content creation.
• Comfortable creating both video and static content.
• Confident on camera and able to create engaging content.

Responsibilities

• Create and publish daily content across TikTok and Instagram.
• Manage comments and DMs to engage with the community.
• Monitor trends and create relevant content quickly.
• Execute the monthly content plan and ensure timely posting.
• Assist with creator partnerships and event content capture.

Skills

Social media management

Content creation

Trend analysis

Community engagement

Video editing

Graphic design

Tools

CapCut

Canva

Job description

Must be located in New York.

Pickle is a rental marketplace that aims to monetize the billions of underutilized assets sitting in consumers’ closets and brands’ inventory. Users can easily tap into shared closets within their community through flexible and/or on-demand delivery options. Our goal is to provide affordable and convenient access to quality items exactly when our users need them. We are starting with P2P clothing/accessories and expanding to other categories.

We’re looking for a Social Media Coordinator to support and execute Pickle’s presence across TikTok, Instagram, and beyond. This is a highly executional, content-heavy role focused on creating, posting, and engaging — while working closely with the Marketing Lead to bring ideas to life.

This role is perfect for someone who lives and breathes social media, loves fashion and internet culture, and is excited to create content daily — both in front of and behind the camera.

Salary range: $70K–$90K USD + benefits + equity

Requirements

You’ll be a fit for this role if…

You’re hands‑on and creative:

• 1–3 years of experience in social media and/or content creation.

• Comfortable creating both video and static content — filming, editing, and posting.

• Confident on camera and able to create engaging, personality-driven content.

• Familiar with editing tools like CapCut and design tools like Canva.

• Strong eye for aesthetics and understanding of what performs on TikTok and Instagram.

You’re culturally plugged in:

• Deeply in tune with social media trends, fashion, and pop culture — you know what’s trending and how to act on it quickly.

• Understand how to turn trends into content that feels native, fun, and on-brand.

• Passionate about creators, internet culture, and the “why” behind what goes viral.

You’re community‑obsessed:

• Excited to engage with users daily — responding to comments, DMs, and building relationships with the Pickle community.

• Understand how to build tone, inside jokes, and a sense of belonging online.

You’re organized and scrappy:

• Able to manage a high volume of content pieces per week and stay on top of posting schedules.

• Comfortable working in a fast‑paced startup environment with constant creative output.

• Willing to jump in wherever needed — whether that’s filming last‑minute content, covering an event, or jumping on a trend quickly.

Bonus Points

• Personal TikTok/Instagram presence or portfolio showcasing content you’ve created

• Experience supporting creator partnerships or influencer campaigns

• Interest in fashion, styling, or peer‑to‑peer marketplaces

• Experience creating UGC‑style ads or performance‑driven content

Responsibilities

• Content Creation & Posting: Create and publish daily content across TikTok and Instagram — including filming, editing, captioning, and posting.

• Community Management: Actively manage comments, DMs, and interactions to build a strong, engaged Pickle community.

• Trend Execution: Monitor trends and quickly turn them into content that fits Pickle’s brand and voice.

• Support Content Calendar: Set and execute the monthly content plan — identifying key cultural moments, trends, and campaigns, organizing them into a weekly/daily schedule, and ensuring content is created, edited, and posted on time.

• Creator Support: Assist with creator partnerships — helping with briefs, coordination, and content tracking.

• Event & On‑the‑Ground Content: Capture content at events, activations, and in real‑life moments for social.

• Ads Content Creation: Help produce social‑first ad creatives, including UGC‑style videos.

• Performance Tracking: Track basic performance metrics (views, engagement) and identify what’s working.

Benefits

• Grow within a rapidly scaling, early‑stage startup

• Work closely with the marketing team and founders

• Pickle credits for our employees — we love when the team uses Pickle!

• Competitive compensation and equity

• Healthcare (Medical, Dental, Vision)

• Take what you need paid time off

• Professional coaching, training, and development