Social Media Coordinator

Dillard's; Little Rock (AR); On-site; USD 42,000 - 60,000; Full time

Job summary

Dillard's is seeking a Social Media Coordinator to join our Corporate Digital Advertising team. You will manage day-to-day community engagement, produce short-form visual content, and update social marketing strategies based on real-time merchandise performance.

The role is on-site at our Little Rock, Arkansas headquarters with a strong emphasis on fashion storytelling, cross-functional collaboration, and data-driven optimization. A routine in-person presence is required.

Qualifications

• Undergraduate degree in marketing/related field.
• Experience in retail or fashion e-Commerce preferred.
• Strong writing and proofreading skills.
• Proficient with major social platforms and basic photography/editing.
• Collaborative with marketing and e-Commerce teams.

Responsibilities

• Engage with customers across platforms.
• Create short-form visual content (Reels/TikToks) and publish.
• Update social strategies based on performance.
• Monitor campaigns and optimize content.
• Stay updated on social media trends.

Skills

Community engagement

Content creation

Analytics

Communication

Collaboration

Multitasking

Attention to detail

Digital storytelling

Education

Undergraduate degree

Tools

Microsoft Word

Excel

Photo editing

Job description

Dillard’s is seeking a highly organized, fashion-forward Social Media Coordinator to join our Corporate Digital Advertising team. In this role, you will manage day-to-day community engagement, produce short-form visual content, and update social marketing strategies based on real-time merchandise performance. The ideal candidate blends exceptional written communication and acute attention to detail with a passion for fashion, digital storytelling, and visual media.

Location & Hours: This is a full-time, on-site position located at our Little Rock, Arkansas headquarters. A high level of attendance is required as an essential function of this position.

ROLES & RESPONSIBILITIES

• Community Engagement: Facilitate and actively engage in online conversations with customers, promptly responding to client queries, comments, and direct messages across all platforms.
• Content Creation & Strategy: Collaborate with the team to conceptualize, photograph, edit, and publish informative, appealing content, including short-form Reels and TikToks and guided by ongoing trend and audience research.
• Agile Campaign Management: Implement social strategy, oversee content schedules, and swiftly adjust promotional pushes based on real-time sales performance and merchandise priorities.
• Performance & Optimization: Measure the success of social media campaigns, monitor SEO and user engagement metrics, and propose data-driven content optimizations.
• Industry Best Practices: Stay up to date on the latest social media technologies, algorithm updates, and industry best practices to keep Dillard’s presence competitive.

REQUIRED SKILLS

• Education: Undergraduate Degree in Marketing, Advertising, Business, Fashion Merchandising, or a related field.
• Industry Background: Professional background in retail, fashion, or business; hands-on e-Commerce environment experience is preferred.
• Industry Passion: Passionate about fashion, retail, and keeping up with the latest industry and aesthetic trends.
• Communication Skills: Strong command of grammar, spelling, and punctuation with impeccable proofreading abilities.
• Technical & Platform Proficiency: Active knowledge of major social media platforms, hands-on media production skills (photography/editing), and proficiency in Microsoft Word and Excel.
• Collaboration: Strong collaborative skill to work effectively within the digital marketing and e-Commerce teams on larger-scale projects.
• Adaptability & organization: Proven ability to multitask, prioritize effectively, and adapt quickly in a fast-paced, deadline-driven environment with meticulous attention to detail.

MINIMUM YEARS OF EXPERIENCE

• 2 Years

DESIRED SKILLS

• Hands-on experience as an active social media creator (personal brand or professional portfolio).
• Meta Certified Digital Marketing Associate or Media Planning/Buying Professional.
• Practical familiarity with shooting and editing high-quality product imagery.
• Practical familiarity with shooting, cutting, and editing short-form video content (Reels, TikToks, Shorts).