Social Media Coordinator

Aristocrat Leisure; Lansing (MI); On-site; USD 60,000 - 101,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with employer matching

Paid time off

Job summary

Aristocrat Leisure is seeking an experienced Social Media Support Specialist in the United States to manage inbound and outbound customer interactions across Facebook, Twitter/X, Instagram, TikTok, and LinkedIn. You will craft timely, professional responses, collaborate with marketing and operations, and build dashboards to measure engagement and impact.

The role emphasizes data-driven programs, adherence to brand and regulatory requirements, and a customer-centric approach to improve retention

Qualifications

• 3+ years in social media support or community management.
• Experience coordinating multiple social platforms with a proven track record.
• Strong understanding of social media analytics and business intelligence tools.
• Ability to build and assess impact of social engagement programs.
• Excellent communication and problem-solving skills.
• Customer-centric approach focusing on retention.

Responsibilities

• Handle all social media accounts related to inbound and outbound customer support across major platforms.
• Respond promptly and professionally to customer inquiries and complaints.
• Collaborate with partners and internal operations to maintain messaging and service quality.
• Track social media trends and evaluate impact across platforms.
• Develop and implement engagement programs (e.g., Social Care Loyalty Program).
• Build reports and dashboards to track performance and engagement metrics.
• Suggest strategies to improve KPIs like response time and engagement rate.
• Ensure activities adhere to brand guidelines and regulatory requirements.
• Work with marketing to align social support with campaigns and promotions.

Skills

Social media management

Platform coordination

Social media analytics

Engagement programs

Communication

Problem solving

Creative strategy

Team collaboration

Tools

Canva

Adobe Suite

Excel

Power BI

Job description

What You'll Do

• Handle all social media accounts related to inbound and outbound customer support, covering Facebook, Twitter/X, Instagram, TikTok, and LinkedIn.
• Respond promptly and professionally to customer inquiries and complaints, ensuring high happiness.
• Collaborate closely with partners and internal operations teams to maintain consistent messaging and service quality.
• Track social media trends, evaluating the effect of social interaction across different platforms.
• Develop and successfully implement programs to improve dedication and engagement, such as the "Social Care Loyalty Program".
• Build comprehensive social media reports and dashboards to track performance and engagement metrics.
• Suggest strategies to improve key performance indicators like response time and engagement rate.
• Ensure all social media activities strictly adhere to brand guidelines and regulatory requirements.
• Work in tandem with the marketing team to align social support initiatives with ongoing campaigns and promotions.

What We're Looking For

• More than 3 years of experience in social media support or community management.
• Hands-on experience coordinating several social platforms with a proven track record.
• Strong understanding of social media analytics and business intelligence tools.
• Ability to build and assess the impact of social engagement programs.
• Excellent communication and problem-solving skills.
• A customer-centric approach with a focus on dedication and retention.
• Experience in online industries such as gaming, betting, fintech, or insurance is preferred.
• Familiarity with social listening tools and advanced analytics.
• Knowledge of content creation tools like Canva and Adobe Suite.
• Skilled in managing social media platforms and capable of generating detailed reports with Excel, Power BI, or comparable software.
• Excellent interpersonal and communication skills, with the ability to prioritize tasks effectively under pressure.
• A creative problem solver with strong analytical abilities, highly organized, and meticulous.

Company Summary

Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG)business and was formed in 2024when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leaderin content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day.

Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive).

Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel Expectations None

Pay Range

$59,764 - $100,900 per year

Benefits

• This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities. Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment. At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over 7300 employees working in more than 20 locations across the globe. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery. Aristocrat has seven corporate functions and three reporting segments that span regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long-term sustainable value for all stakeholders by upholding our core values and producing the world’s best gaming content. Our people-first mindset prioritises the safety and wellbeing of our people. We have ambitions to be an industry leader in responsible gameplay and we invest in employees’ development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day. We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we bring joy to life through the power of play! Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law. If you need assistance or accommodation applying for a position, please reach out to [e-mail]. At Aristocrat, sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe. Our Sustainability report provides information on the progress we've made each year, across our four strategic sustainability pillars - Good Governance & Responsible Business, Empowering Safer Play (formerly responsible gameplay), Operational Sustainability & Climate, and People & Community. You can read more about our progress here: https://www.aristocrat.com/sustainability/.