Social Media Coordinator

Aristocrat Interactive; Lansing (MI); On-site; USD 42,000 - 66,000; Full time

Job summary

Aristocrat Interactive in Lansing, MI seeks a Social Media Coordinator to manage inbound and outbound customer support across Facebook, X, Instagram, TikTok, and LinkedIn. You will craft the brand’s digital presence and drive engagement while upholding brand guidelines.

You will partner with marketing and operations, analyze trends, and develop loyalty-like initiatives. A strong focus on customer happiness and reporting is essential.

Qualifications

• 3+ years in social media support or community mgmt.
• Experience coordinating several platforms with a proven track record.
• Strong understanding of social media analytics and BI tools.
• Ability to build and assess the impact of social engagement programs.
• Excellent communication and problem-solving skills.

Responsibilities

• Handle all social media accounts for inbound and outbound customer support across platforms.
• Respond promptly and professionally to customer inquiries and complaints, ensuring happiness.
• Collaborate with partners and internal operations to ensure consistent messaging and service quality.
• Track social media trends and evaluate engagement across platforms.
• Develop and implement programs to improve dedication and engagement, such as loyalty programs.
• Build comprehensive social media reports and dashboards to track performance.

Skills

Social media

Analytics

Content creation

Canva

Adobe Suite

Power BI

Excel

Customer service

Tools

Canva

Adobe Suite

Power BI

Excel

Job description

Become a Social Media Coordinator at Aristocrat and take a key role in crafting our brand’s digital presence. We aim to spread happiness through the power of play. In this position, you will contribute to crafting top-tier customer experiences. This is not just a job but an opportunity to innovate and lead within social media support, promoting dedication and engagement with outstanding customer service.

What You’ll Do

• Handle all social media accounts related to inbound and outbound customer support, covering Facebook, Twitter/X, Instagram, TikTok, and LinkedIn.
• Respond promptly and professionally to customer inquiries and complaints, ensuring high happiness.
• Collaborate closely with partners and internal operations teams to maintain consistent messaging and service quality.
• Track social media trends, evaluating the effect of social interaction across different platforms.
• Develop and successfully implement programs to improve dedication and engagement, such as the "Social Care Loyalty Program".
• Build comprehensive social media reports and dashboards to track performance and engagement metrics.
• Suggest strategies to improve key performance indicators like response time and engagement rate.
• Ensure all social media activities strictly adhere to brand guidelines and regulatory requirements.
• Work in tandem with the marketing team to align social support initiatives with ongoing campaigns and promotions.

What We’re Looking For

• More than 3 years of experience in social media support or community management.
• Hands-on experience coordinating several social platforms with a proven track record.
• Strong understanding of social media analytics and business intelligence tools.
• Ability to build and assess the impact of social engagement programs.
• Excellent communication and problem-solving skills.
• A customer-centric approach with a focus on dedication and retention.
• Experience in online industries such as gaming, betting, fintech, or insurance is preferred.
• Familiarity with social listening tools and advanced analytics.
• Knowledge of content creation tools like Canva and Adobe Suite.
• Skilled in managing social media platforms and capable of generating detailed reports with Excel, Power BI, or comparable software.
• Excellent interpersonal and communication skills, with the ability to prioritize tasks effectively under pressure.
• A creative problem solver with strong analytical abilities, highly organized, and meticulous.

Compensation Philosophy

We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.

Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.

Specific details about compensation and benefits for this position will be discussed during the recruitment process.