Social Media Coordinator

kbi; Greensboro (NC); On-site; USD 42,000 - 62,000; Full time

Job summary

You will collaborate with social, brand marketing and ecommerce teams to execute the content strategy, ideate timely posts, and help bring campaigns to life with fresh visuals and projects. Travel may be required.

Qualifications

• Bachelor’s degree from four-year college or university or equivalent experience.
• 3–5 years of experience creating social media content.
• Experience managing social media platforms for professional use (Facebook, Instagram, TikTok, Pinterest, YouTube).
• Bonus: experience with social media management and reporting platforms (Sprout Social, Hootsuite, Sprinklr).
• Impeccable attention to detail; ability to multi-task and meet deadlines.
• Excellent written and verbal communication skills.
• Strong eye for visual aesthetics and polished deliverables.
• Bonus: basic design tools (Canva, Photoshop).
• Not strictly 8–5; occasional after-hours work as needed.

Responsibilities

• Execute Wrangler brand social content strategy with Sr. Brand Media Manager and creative teams.
• Lead content development with other coordinators; produce videos, photoshoots and social assets.
• Manage organic content across collaborations and channels.
• Oversee Wrangler Western channels; coordinate with agency/contractors for cadence and strategy.
• Lead Wrangler’s organic Reddit strategy.
• Assist with social campaigns, calendar planning and reporting.
• Support daily community management with the team.
• Monitor industry trends and identify creative opportunities for the brand.

Skills

Social media content creation

Managing social platforms (Facebook,:

Social media analytics & reporting

Attention to detail

Excellent writing skills

Visual aesthetics

Education

Bachelor’s degree

Tools

Sprout Social

Hootsuite

Sprinklr

Canva

Adobe Photoshop

Job description

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

The Social Media Coordinator will support the Wrangler social media team to build and elevate the brand’s social media presence with a focus on developing engaging organic content on Instagram, Facebook, TikTok, Pinterest, and Reddit, including original video content. This hands-on role will be responsible for executing the brand’s social media content strategy in collaboration with the social media, brand marketing, and ecommerce teams. They will support strategic social media plans and help bring them to life. The ideal candidate must be able to quickly ideate and produce creative, on-trend and opportunistic social media content leveraging the latest native social platform tools. They must be curious, collaborative, passionate about social media and culture, and be a natural problem solver who thrives in a dynamic, fast-paced environment.

Key Responsibilities:

• Partners with Sr. Brand Media Manager and in-house and external creative teams to execute the Wrangler brand social content strategy

• Leads social media content development alongside other Social Media Coordinator, producing and coordinating videos, photoshoots, and other social content that is fresh, compelling, entertaining and engages key audiences

• Leads organic content development for collaborations across all social channels

• Oversees Wrangler Western social channels, managing relationships with agency and contractor partners to maintain posting cadence and develop content strategy

• Leads Wrangler’s organic Reddit strategy

• Assists with development, planning and implementation of social media campaigns and maintains organic social content calendar

• Assists with daily community management alongside other Social Media Coordinator

• Assists with all monthly, quarterly, annual, and campaign-based social media reporting

• Monitors industry updates and proactively identifies creative opportunities for the brand

• Leads organic social strategy, with a focus on engaging the community and identifying platform-first ways to optimize social selling

• Some travel required

Qualifications:

• Bachelor’s degree from four-year college or university or equivalent experience

• Has a demonstrated passion for social media marketing with 3-5 years of experience creating social media content

• Has experience managing social media platforms for professional use, including Facebook, Instagram, TikTok, Pinterest, and YouTube

• Bonus: Experience with social media management and reporting platforms (i.e, Sprout Social, Hootsuite, Sprinklr, etc.)

• Possesses impeccable attention to detail and the ability to multi-task, prioritize and juggle projects effectively; demonstrates resourcefulness and intellectual curiosity

• Demonstrates excellent communication skills and sharp writing skills

• Has an eye for visual aesthetics, including formatting and layout, and produces polished deliverables

Bonus:

• Experience with basic design platforms (i.e, Canva, Adobe Photoshop, etc.)
• Meets personal deadlines, and helps ensure that team and creative deadlines are never missed
• Understands that managing social media channels is not an 8-5 job and occasional work will take place outside of traditional business hours

Leadership Competencies Expected for this Role:

• Foundational Leader

Global Agility – Be open and adapt quickly when things change

Purposeful Integrity – Do the right thing, even when no one is watching

Strategic Foresight – Think ahead and plan for what’s coming

Customer Centric Innovation – Find better ways to serve our customers

Urgency for Impact – Act fast and get results that matter

Bold Accountability – Take ownership of your work and results

Empowered Collaboration – Work well with others to get things done

#LI-BE1

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.