Social Media Coordinator

Rocket Homes Real Estate LLC; Detroit (MI); On-site; USD 47,000 - 75,000; Full time

Job summary

Bedrock is seeking a Social Media Coordinator in Detroit to support planning, coordination, and execution of social media efforts across platforms. You will help with content planning, community management, reporting, and cross-functional coordination to maintain a brand-aligned presence.

The role works with Manager, Social Strategy and internal teams to advance Bedrock's objectives, brand visibility, and community engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, PR, or related field preferred.
• 1+ year in social media, digital marketing, or content creation.
• Experience supporting planning, publishing, or community activities.

Responsibilities

• Assist in building monthly content calendars across major platforms.
• Draft social copy, captions, hashtags, and briefs.
• Coordinate asset collection, approvals, and publishing details.
• Adapt content for platform formats and audience behavior.
• Capture and assemble short-form content using mobile devices.
• Monitor comments, messages, mentions, and tags; respond on-brand.

Skills

Content planning

Social media strategy

Community management

Copywriting

Brand alignment

Education

Bachelor's degree

Tools

Premiere Pro

Adobe Creative Suite

Canva

Job description

ABOUT BEDROCK

Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties, and making space for the community - with the philosophy to operate for more than profit. Since 2011, Bedrock has invested and committed more than $7.5 billion to develop and restore more than 140 properties, totaling over 21 million square feet of office, retail, residential, hospitality, industrial, data centers and parking. In 2024, Bedrock was named one of the world’s Most Innovative Companies by Fast Company. For additional information about Bedrock, please visit bedrockdetroit.com or connect with us on Facebook, Instagram, LinkedIn and X.

POSITION SUMMARY

The Social Media Coordinator supports the planning, coordination, and execution of Bedrock's social media efforts. This role assists with content planning, community management, performance reporting, and cross-functional coordination to help maintain a consistent, brand-aligned social media presence across key platforms. The Social Media Coordinator works closely with the Manager, Social Strategy and other internal stakeholders to support initiatives that advance Bedrock's business objectives, brand visibility, and community engagement.

ESSENTIAL FUNCTIONS

• Assist in building monthly content calendars across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.


• Draft social copy, post concepts, captions, hashtags, and basic content briefs.


• Coordinate the collection of assets, approvals, and publishing details with internal teams and agency partners.


• Support the adaptation of content for platform-specific formats and audience behaviors.


• Capture and assemble short-form content using an iPhone, including photo, video, and basic editing, to support day-to-day storytelling needs.


• Organize raw footage and content assets for editing in collaboration with internal and external partners.


• Monitor comments, direct messages, mentions, and tags across Bedrock social media accounts.


• Provide timely, on-brand responses using approved messaging guidance and escalate issues as appropriate.


• Track social media trends, platform updates, audience interests, competitor activity, and emerging content formats.


• Identify opportunities for content ideas, engagement, and experimentation and compile examples to support social planning efforts.


• Pull performance data from platform analytics and reporting tools.


• Assist in preparing weekly and monthly reporting, insights, and performance summaries.


• Support tracking of key social media metrics, including reach, engagement, clicks, and follower growth.


• Maintain influencer and creator contact lists, tracking documents, and collaboration records.


• Coordinate influencer campaign deliverables, timelines, content reviews, and approvals.


• Monitor influencer content for brand alignment and assist with campaign recaps and performance tracking.


• Partner with Marketing, Public Relations, Property, and Content teams to support social media execution.


• Manage deadlines, approvals, and deliverables for social media requests and initiatives.


• Provide administrative and operational support for campaign launches, events, and special projects.


• Assist in maintaining content libraries, workflow documentation, and naming conventions.


• Perform other duties as assigned.

POSITION REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field preferred.


• 1+ year of experience in social media, digital marketing, communications, content creation, or a related field.


• Experience supporting social media content planning, publishing, or community management activities.


• Familiarity with major social media platforms and current content formats.


• Basic understanding of social media analytics and performance reporting.


• Experience using Microsoft Office, Google Workspace, or similar business applications.


• Experience capturing photo and video content using mobile devices preferred.


• Familiarity with Adobe Premiere Pro, Adobe Creative Suite, Canva, or similar content creation tools preferred.

WORK ENVIRONMENT

Bedrock is an in-person, five-day-a-week workplace. All team members are expected to work on site Monday through Friday during standard business hours, unless otherwise specified by their role or designated shift. Some roles may have flexibility to work remotely on Fridays, based on the nature of the work and business needs. This flexibility is granted at the discretion of the Company and may be adjusted at any time. Prolonged periods of sitting and computer use; occasional movement between buildings; occasional ability to lift up to 15 lbs.

KEY COMPETENCIES

Communication: Effectively communicates information clearly and professionally, adapts messaging to the audience, and builds positive working relationships with residents, guests, and team members.

Planning & Organization: Manages time and priorities effectively, adapts to changing needs, and executes tasks with attention to detail and accuracy.

Problem Solving: Identifies and addresses routine issues using solid judgment, collaborates with others as needed, and escalates more complex situations appropriately.

Culture & Ethics: Demonstrates integrity, professionalism, and respect in all interactions, contributing to a positive and inclusive environment aligned with organizational values.

Technical Skills: Demonstrates the skills and knowledge needed to perform role responsibilities effectively and collaborates with others to support team and organizational goals.

Leadership & Accountability: Demonstrates accountability by setting and meeting expectations, taking ownership of responsibilities, building positive relationships, modeling organizational values, and adapting effectively to change.

DISCLAIMER

Disclaimer This job description should not be construed as an exhaustive list of duties and responsibilities performed by persons assigned to this classification. It is not intended to limit or in any way modify the right of any supervisor or manager to assign, direct and control the work of employees under his/her supervision. All principal duties and responsibilities of this position are essential functions of the position. Job descriptions are reviewed on a regular basis and may be revised at any time. Revisions will be communicated to employees within the classification. This job description does not constitute a contract of employment; therefore, the company may exercise its employment-at-will rights at any time. Bedrock is an equal-opportunity employer. As part of the ecosystem of Rocket® we transform talented candidates into passionate team members who thrive in our world of opportunities. Join us in our mission to shape the future of our industries and make a lasting impact in our communities and beyond.