Social Media Content Strategist

Prim Communications LLC; Denver (CO); On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Health, vision and dental insurance

Hybrid work environment

3 weeks paid vacation

SIMPLE IRA retirement contribution

Birthday PTO

Monthly cell phone stipend

Commissions on new business

Job summary

Prim + Co, a Denver-based communications firm, seeks a Social Media Content Strategist to own monthly calendars, produce content and reels, and collaborate with account leads to align with brand strategy. You will shoot on-site with clients, edit assets in Canva/Lightroom/Photoshop, and manage assets in Box for multiple accounts.

You will work in a hybrid role with one in-office day per week (Tuesday) and frequent client shoots, contributing to strategy discussions and staying ahead of trends.

Qualifications

• College degree or comparable experience required.
• 2–4 years of experience in social media, content creation or digital marketing — agency experience strongly preferred
• Demonstrated portfolio of social media content: content calendars, photography, reels/video, Stories and caption writing
• Experience planning and capturing content at photoshoots or on-site content productions
• Experience producing short-form video and Reels content
• Proficient in Canva, Adobe Lightroom and Photoshop for content editing and design
• Proficient in Sprout Social, Meta Business Manager and Instagram/TikTok native tools
• Strong writing skills — able to adapt tone and voice across multiple brand identities
• Hospitality, lifestyle or restaurant industry experience preferred

Responsibilities

• Own monthly content calendars from strategy to client delivery
• Develop on-brand copy, captions and creative direction for each account
• Collaborate with AM or Sr. Account Supervisor to align on strategy and brand moments
• Submit calendars for AM review and implement feedback
• Publish content via Prim’s social media management platform and Meta Business Manager
• Design and produce monthly Instagram Stories for designated accounts
• Manage external client editing process and content archives
• Participate in and capture content at client photoshoots and shoots
• Contribute to shot list development and creative direction
• Capture photo and video assets on-site with brand storytelling
• Edit and deliver assets per brand guidelines using Canva, Lightroom and Photoshop
• Produce short-form video content and Reels using Canva and native tools
• Identify and capture ad hoc content opportunities
• Upload/manage assets in Box
• Maintain creative equipment and research new tools
• Stay current on platform trends and bringing ideas to teams
• Contribute to social strategy discussions with account leads
• Support TikTok content creation in team rotation
• Apply social trends and platform tools to meet account goals
• Pull data and generate monthly executive summaries for designated accounts
• Schedule content across all assigned accounts
• Maintain organized Asana task management

Skills

Social media management

Content creation

Digital marketing

Writing

Education

Bachelor's degree or comparable experience

Tools

Canva

Adobe Lightroom

Photoshop

Sprout Social

Meta Business Manager

Instagram/TikTok tools

Job description

Prim + Co is a communications firm specializing in public relations, content creation, social media, and influencer marketing. Being a part of this powerhouse agency will connect you to a roster of distinguished restaurants, hotels, real estate projects, and lifestyle brands. We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We’re dedicated to our work, the agency, our clients, and each other. At Prim, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you’ll be empowered to continue learning and growing through travel, mentorship and training, along with a connected company culture.

Who are you?

Creative, detail-driven and visually fluent. You live on social media — not just as a user but as a student of the craft. You can walk into a photoshoot and immediately know what story you’re telling and how you’re going to tell it. You write captions that sound human, design Stories that stop the scroll, and build content calendars that hold together as a cohesive brand narrative. You’re organized enough to manage multiple accounts at once, collaborative enough to take strategic direction from account leads, and creative enough to make that direction come alive. If this sounds like you, read on.

The Role

The Social Media Content Strategist is a mid-level creative who is equal parts producer, writer and visual thinker. You are the content engine behind several of Prim’s client accounts — owning monthly content calendars from strategy to final approval, participating in and capturing content at client photoshoots, and producing short-form video and reels that reflect each brand’s unique voice. You work closely with Account Managers and the Sr. Account Supervisor to ensure your content ladders up to broader account strategy, and you bring ideas of your own. This is a hybrid role requiring local availability, with one required in-office day per week (Tuesday) and regular on-site presence at client photoshoots.

Duties and Responsibilities

Content Calendar Ownership

• Own the monthly content calendar creation process for a portfolio of client accounts, from first draft through client-facing delivery
• Develop on-brand copy, captions and creative direction for each account, reflecting each client’s voice, aesthetic and strategic goals
• Collaborate with the AM or Sr. Account Supervisor at the top of each monthly planning cycle to align on strategy, priorities and brand moments before building the calendar
• Submit calendars for AM review prior to client delivery and implement feedback efficiently
• Schedule and publish content via Prim’s social media management platform and Meta Business Manager
• Design and produce monthly Instagram Stories for designated accounts
• Manage the external client editing process and maintain organized content archives for each account

Content Production and Photoshoots

• Participate in and capture content at quarterly and ad hoc client photoshoots, working alongside Account Managers, the Sr. Account Supervisor and the broader shoot team
• Contribute to shot list development, creative direction and shoot itineraries in collaboration with the account lead
• Capture photo and video assets on-site, with a strong eye for brand storytelling and platform-native formats
• Execute post-production of shoot content including editing, retouching, cropping and delivery per brand guidelines using Canva, Adobe Lightroom and Photoshop
• Produce short-form video content and Reels using Canva, designated mobile apps and native social media tools
• Identify and capture ad hoc content opportunities for clients outside of scheduled shoots
• Upload and manage photo and video assets in Box for team access
• Take ownership of the agency’s creative equipment ecosystem — evaluating, recommending and maintaining tools including cameras, stabilizers, macro and phone-mount accessories to ensure the team is equipped to produce professional-quality content across all client accounts. Proactively research emerging equipment and make a case for investment as needs evolve.
• Stay current on platform algorithm changes, content trends, and emerging formats — proactively bringing relevant ideas to account teams
• Contribute to social strategy conversations with account leads, offering a creative point of view grounded in what’s performing on-platform
• Support TikTok content creation as part of a shared rotation across the team
• Help identify and apply social media trends, hashtags, and platform tools that support account goals

Reporting and Administrative

• Pull data and generate AI-assisted monthly executive summary reports for designated accounts; submit to AM or Sr. Account Supervisor for strategic review layer
• Schedule content across all assigned accounts via Prim’s social media management platform
• Maintain organized Asana task management for all account deliverables

Experience

• College degree or comparable experience required
• 2–4 years of experience in social media, content creation or digital marketing — agency experience strongly preferred
• Demonstrated portfolio of social media content: content calendars, photography, reels/video, Stories and caption writing
• Experience planning and capturing content at photoshoots or on-site content productions
• Experience producing short-form video and Reels content
• Proficient in Canva, Adobe Lightroom and Photoshop for content editing and design
• Proficient in Sprout Social, Meta Business Manager and Instagram/TikTok native tools
• Strong writing skills — able to adapt tone and voice across multiple brand identities
• Hospitality, lifestyle or restaurant industry experience preferred

Requirements

• Must be local to the Denver metro area — this role requires regular on-site presence at client photoshoots and one required in-office day per week
• Strong visual eye with the ability to execute on-brand content independently
• Excellent organizational skills and ability to manage multiple accounts and deadlines simultaneously
• Comfortable receiving strategic direction from account leads and translating it into creative execution
• Excellent oral and written communication skills
• Must be able to identify and resolve problems in a timely manner
• Solid understanding of Instagram, TikTok, Facebook and LinkedIn from both a creator and business perspective

Compensation and Benefits

• $55,000 – $60,000/year salary commensurate with experience
• Three weeks paid vacation; four weeks of PTO after three years of employment
• Health, vision and dental insurance
• Paid maternity leave
• Hybrid work environment with one required in-office day per week (Tuesday)
• Commission on new business
• SIMPLE IRA retirement contribution match
• Birthday PTO
• Monthly cell phone stipend
• Client trade
• Flex week between Christmas and New Year’s Day
• Mental wellness days

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Prim strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.