Social Media & Content Specialist

W.A. Smith Financial Group; Sheffield Lake (OH); On-site; USD 60,000 - 70,000; Full time

Job summary

W.A. Smith Financial Group in Sheffield Village, OH, is seeking a full-time Social Media & Content Specialist to lead organic social media across Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.

You will craft copy, captions, thumbnails, and posting assets; schedule content; and grow Bill Smith’s personal brand while engaging audiences with professional, consistent communication. You’ll work with the marketing and leadership teams, producing weekly content, collaborating with editors, and

Qualifications

• Strong understanding of all major social media platforms.
• Experience using Meta Business Suite and LinkedIn management.
• Familiar with Canva, Adobe Suite, CapCut and InDesign.
• Strong copywriting and content creation ability.
• Familiarity with AI tools such as ChatGPT.
• Basic camera, lighting and audio production knowledge.
• Ability to manage multiple content workflows simultaneously.
• B2C social media experience preferred; financial services experience not required.

Responsibilities

• Manage and execute content distribution across all social media platforms.
• Create social media copy, captions, titles, thumbnails, and posting assets.
• Schedule and publish content through social scheduling platforms.
• Support the growth of Bill Smith’s personal brand social presence.
• Engage with comments, messages, and audience interaction professionally and consistently.
• Collaborate with the Marketing team on monthly content planning initiatives.
• Capture organic internal content around the office, events, and community initiatives.
• Assist with recording YouTube videos, Ascend 360 Insider episodes and founder/CEO content.
• Coordinate with external video editors during post-production.
• Monitor analytics, engagement, and KPI performance trends.
• Help improve and optimize the firm’s Content OS over time.
• Identify opportunities to improve social media reach, engagement, and lead generation.

Skills

Social media platforms

Copywriting

AI tools

Camera basics

Content workflows

Tools

Meta Business Suite

LinkedIn management

Canva

Adobe Suite

CapCut

InDesign

Job description

W.A. Smith Financial Group | Sheffield Village, OH | Full-Time

About W.A. Smith Financial Group

W.A. Smith Financial Group is an independent Registered Investment Advisory firm dedicated to helping individuals and families nearing or in retirement gain clarity, confidence, and control over their financial future.

Through television, YouTube, educational events, digital content, community outreach, and existing client events, our firm produces a significant amount of educational and brand-focused content every single week. We are looking for the right person to help us amplify that content, grow our brand presence, and help more families discover our firm through social media.

The Opportunity

We are seeking a Social Media & Content Specialist to lead and execute the firm’s organic social media efforts across all major platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.

This is not a “post graphics and move on” type of role.

We are looking for someone who understands how to:

• distribute content strategically,
• capture attention,
• build audience trust,
• and help convert attention into meaningful business opportunities
• has general understanding of how marketing funnel to lead produced to conversion into sales opportunity works in the B2C space

This role will work closely with the marketing team and leadership team to help grow both the W.A. Smith Financial brand and Bill Smith’s personal brand through consistent, high-quality content distribution and engagement.

If you love social media, content, creativity, storytelling, audience growth, and building something meaningful inside a fast-growing company — this could be a tremendous opportunity.

What You’ll Be Doing

As the Social Media & Content Specialist, you will:

• Manage and execute content distribution across all social media platforms
• Create social media copy, captions, titles, thumbnails, and posting assets
• Schedule and publish content through social scheduling platforms
• Support the growth of Bill Smith’s personal brand social presence
• Engage with comments, messages, and audience interaction professionally and consistently
• Collaborate with the Marketing team on monthly content planning initiatives
• Capture organic internal content around the office, events, and community initiatives
• Assist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO content
• Coordinate with external video editors during post-production
• Monitor analytics, engagement, and KPI performance trends
• Help improve and optimize the firm’s Content OS over time
• Identify opportunities to improve social media reach, engagement, and lead generation

Who We’re Looking For

• Hungry, humble, and smart
• Organized and proactive
• Creative and results-driven
• Comfortable working independently
• Collaborative and team-oriented
• Strong communicator and copywriter
• Entrepreneurial mindset with ownership mentality
• Interested in growing long-term with a rapidly expanding company
• Motivated by impact, not just activity

Required Skills & Experience

• Strong understanding of all major social media platforms
• Experience with Meta Business Suite and LinkedIn management
• Experience using Canva, Adobe Suite, CapCut, and InDesign
• Strong copywriting and content creation ability
• Familiarity with AI tools such as ChatGPT
• Basic camera, lighting, and audio production knowledge
• Ability to manage multiple content workflows simultaneously

B2C social media experience is strongly preferred.

Financial services experience is not required.

Work Environment & Expectations

• Full-time, in-office role based in Sheffield Village, Ohio
• Collaborative team-focused environment
• Occasional weekday evening events (typically 1 or fewer per month)
• Opportunity for long-term growth as the company expands

Why Join W.A. Smith Financial Group

• Be part of a rapidly growing independent advisory firm
• Work directly with leadership and the Marketing team
• Help build a modern media and content engine inside the financial industry
• Make a real impact on firm growth and brand awareness
• Help families discover financial guidance that could change their future
• Join a company that genuinely values media, content, creativity, and innovation

Compensation

• Competitive salary ($60,000–$70,000 range based on experience)
• Performance-based bonus opportunities tied to growth and results
• Clear expectations, KPIs, and growth opportunity