Social Media & Content Specialist

BENCHMARK; Newport (RI); On-site; USD 34,000 - 49,000; Part time

Job summary

Wayfinder Newport, part of Pyramid Global Hospitality, in Newport, RI, seeks a creative Social Media & Content Specialist for a 20-hour-per-week on-site role. You will manage day-to-day social media, craft compelling content, and capture authentic guest experiences at the property.

The ideal candidate is a strong photographer/videographer with storytelling and copywriting skills, able to work evenings or weekends for events, and collaborate with marketing and F&B teams.

Qualifications

• 3+ years of social media management, content creation, or digital marketing experience.
• Exceptional photography and videography skills.
• Experience creating and editing short-form video content.
• Strong copywriting and storytelling abilities.

Responsibilities

• Develop and execute a social media content strategy aligned with business objectives.
• Manage all social media channels and maintain a content calendar.
• Capture on-property photography and videography showcasing guestrooms, dining, events, and guest experiences.
• Produce short-form video content including Instagram Reels and Stories.
• Coordinate content production for seasonal campaigns and partnerships.
• Monitor interactions and engage with the community in a timely manner.
• Track performance metrics and provide monthly reporting and recommendations.

Skills

Social media management

Content creation

Photography

Videography

Copywriting

Storytelling

Tools

Canva

Adobe Creative Suite

HeyOrca

Job description

Pyramid Global Hospitality is a leading hospitality management company with a portfolio of more than 200 hotels and resorts and over 18,000 associates across the United States, Caribbean, and Europe. Our platform includes Benchmark Resorts & Hotels, a collection of distinctive independent properties; Axiom Hospitality, our European hotel management company; and PYRAMIDWORKS, which provides integrated workplace and facilities services. With corporate offices in Boston, The Woodlands, Texas, and London, Pyramid combines global scale with a hands-on approach focused on exceptional service, operational excellence, and long-term partnerships.At Pyramid, our people are at the heart of everything we do. We are committed to creating an environment where associates are respected, supported, and empowered to grow their careers. Team members have the opportunity to collaborate directly with experienced leaders, take on meaningful stretch assignments, and gain exposure to a diverse portfolio of properties, brands, and markets. Whether you are beginning your hospitality career or bringing years of experience, you'll find opportunities to learn, develop, and make an impact.Our commitment to associates, guests, owners, and the communities we serve has helped make Pyramid and our properties among the most recognized in hospitality. From being named among the best places to work by respected publications such as USA Today, The Boston Globe, and The Houston Chronicle to earning top travel accolades from Travel + Leisure, Condé Nast Traveler, Forbes Travel Guide, and U.S. News & World Report, these recognitions reflect the culture, service excellence, and commitment to people that define the Pyramid experience.About our property:Wayfinder Newport is more than just a boutique hotel — it’s a labor of love created by a collective of local chefs, bartenders, artists, designers, and entrepreneurs who proudly call Newport, Rhode Island home. Driven by a shared vision, we set out to reimagine the classic Newport hotel experience with something vibrant, creative, and deeply rooted in the community. Our property features 187 thoughtfully designed rooms, including 30 spacious deluxe suites, a full-service restaurant, and 2,600 square feet of versatile event space. At Wayfinder Newport, we’re committed to being the best employer in the area. What makes us different? It starts with our people-first culture, comprehensive benefits — including 401(k) with company match — and rewarding bonus programs. We're seeking individuals who are genuinely passionate about hospitality and guest service. Our core values center on personal growth, a strong sense of community, and supporting each other’s success. Every team member plays a vital role in creating the exceptional, memorable experiences our guests return for. We’re building more than a hotel — we’re building a destination. One that people are excited to visit, not just pass through. Discover what a career with Pyramid Global at Wayfinder Newport can mean for you. Join our team and help us shape the future of hospitality in Newport.What you will have an opportunity to do:Position SummaryWayfinder Newport is seeking a creative, energetic, and hospitality-driven Social Media & Content Specialist to bring our brand to life through compelling content, storytelling, and digital engagement. This position will be responsible for managing the day-to-day social media presence for Wayfinder Newport and its food & beverage outlets, creating engaging content that showcases the property's unique personality, experiences, events, and guest offerings. The ideal candidate is a strong content creator with a passion for hospitality, photography, videography, social media trends, and community engagement.This is a 20-hour a week, on-property role requiring regular attendance at events, activations, and hotel experiences to capture real-time content and ensure an authentic representation of the Wayfinder Newport brand. The position may also support marketing, group sales, programming, and special projects as assigned.Key ResponsibilitiesSocial Media Strategy & ManagementDevelop and execute a social media content strategy aligned with business objectives.Manage all social media channels including Instagram, Facebook, and emerging platforms.Maintain a detailed content calendar and ensure consistent posting schedules.Create engaging content that drives brand awareness, engagement, and consideration.Responsible for maintaining a content library of photography, video, and user-generated content.Content CreationCapture on-property photography and videography showcasing guestrooms, dining, events, activations, team members, and guest experiences.Produce short-form video content, including Instagram Reels, and Stories.Write compelling captions and copy reflecting the Wayfinder Newport brand voice.Coordinate content production for seasonal campaigns, special events, promotions, and partnerships.Brand StorytellingHighlight Wayfinder Newport's connection to Newport, local businesses, community partnerships, and cultural experiences.Showcase lifestyle programming, culinary experiences, weddings, group events, and seasonal offerings.Identify opportunities to create authentic, engaging storytelling that differentiates Wayfinder Newport from competitors.Community EngagementMonitor and respond to comments, messages, reviews, and social interactions in a timely manner.Build relationships with guests, influencers, local organizations, and community partners.Encourage user-generated content and guest participation.Analytics & ReportingTrack performance metrics including engagement, reach, impressions, follower growth, website traffic, and conversions.Produce monthly reporting and recommendations.Monitor social media trends, competitor activity, and emerging opportunities.CollaborationWork closely with the Sales, Marketing, Food & Beverage, and Ownership teams.Support marketing campaigns, promotions, special events, and public relations initiatives.Assist with coordination of influencer visits, media stays, and content partnerships.This position reports to the Director of Sales & Marketing and works closely with the Corporate Marketing Manager.What are we looking for?QualificationsRequired3+ years of social media management, content creation, or digital marketing experience.Exceptional photography and videography skills.Experience creating and editing short-form video content.Strong copywriting and storytelling abilities.Proficiency with Canva, Adobe Creative Suite, HeyOrca, or similar creative tools.Strong understanding of Instagram, Facebook, and current social media trends.Ability to work evenings, weekends, and special events when needed.Strong organizational skills and attention to detail.PreferredHospitality, tourism, restaurant, lifestyle, or destination marketing experience.Experience working with influencers and brand partnerships.Familiarity with analytics platforms and reporting tools.Success MeasuresThe successful candidate will:Consistently create engaging, on-brand content.Maintain a reliable posting cadence across channels.Increase audience engagement and follower growth.Deliver high-quality photography and video assets.Strengthen awareness of Wayfinder Newport and its outlets.Support revenue-generating initiatives through compelling storytelling and content marketing.Compensation:$30.00-$30.00Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.