Social Media Content Manager

Macmillan Learning; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

An innovative firm is on the lookout for a dynamic Social Media Content Manager to spearhead their organic social media marketing strategy. In this role, you'll craft engaging content across platforms like TikTok and Instagram, driving awareness and sales for a diverse range of publications. Collaborating with internal teams and leveraging data-driven insights, you'll optimize campaigns to maximize performance. If you have a passion for storytelling and a knack for digital marketing, this is your chance to make an impact in the publishing industry and help shape the future of book promotion.

Qualifications

• 3+ years in multi-channel social media content campaigns.
• Strong understanding of social media platforms and analytics.
• Passion for books and the publishing industry is a plus.

Responsibilities

• Develop and execute creative, data-driven digital marketing strategies.
• Create engaging social media content tailored for various platforms.
• Collaborate with internal teams to align digital campaigns with marketing goals.

Skills

Social Media Strategy

Content Creation

Video Editing

Project Management

Data Analysis

SEO Knowledge

Communication Skills

Tools

CapCut

Premiere Pro

Google Analytics

Tableau

Power BI

Job description

Description

We are seeking a highly creative and strategic Social Media Content Manager to join our Central Marketing team. You will be responsible for developing and overseeing the organic social media marketing strategy for Macmillan branded channels, driving awareness, engagement, and sales for our books across a range of categories and imprints. You will work cross-functionally with internal teams, including imprint marketers and sales teams to leverage digital channels effectively and maximize campaign performance.

What you'll do:

• Develop and execute creative, data-driven, best-in-class digital marketing strategies that support brand and title-specific initiatives across multiple channels.


• Use data and KPIs to optimize organic social media content to drive consumer engagement and book sales.


• Create social media content, including short-form video specifically tailored for TikTok and Instagram, and manage the central content calendar.


• Serve as a social media expert, deriving, implementing, and communicating platform trends, emerging digital marketing tools and technologies, and best practices.


• Implement and manage TikTok Shop on behalf of the company.


• Create and execute social media marketing campaigns tied to bespoke days of observances and special promotional opportunities to maximize engagement and visibility.


• Collaborate with internal stakeholders to ensure digital campaigns align with overall marketing objectives and business goals.


• Manage relationships with external vendors and digital partners as needed.

Ideal Experience:

• 3+ years of experience developing and executing multi-channel social media content campaigns, preferably within the publishing, media, or entertainment industries or commensurate agency experience.


• Proficiency navigating, managing and scheduling content on social media platforms (including Instagram, TikTok, Facebook, Pinterest and LinkedIn).


• Strong proficiency in video editing, using software (such as CapCut and/or Premier Pro).


• Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.


• Expert understanding of social media, SEO, paid media, and analytics.


• General understanding of marketing analytics tools (Google Analytics, Tableau, Power BI, or similar) and familiarity with CRM/email marketing platforms.


• Strong analytical mindset with the ability to interpret data and make strategic recommendations.


• Excellent communication and collaboration skills.


• Passion for books and the publishing industry is a plus.

This role will have an annual salary $70,000-$80,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Equal Opportunity Employer

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For further information, please review the Know Your Rights notice from the Department of Labor.