Social Media & Content Manager

Catch Co.; Lombard (IL); Remote; USD 50,000 - 70,000; Full time

Job summary

A leading fishing equipment company is seeking a Social Media & Content Manager to oversee their social media strategy and content creation. The ideal candidate has 3–5 years of experience managing social media, excellent writing and storytelling skills, and a passion for fishing. This role offers an exciting opportunity to engage with the community and grow the brand's visibility online.

Qualifications

• 3–5 years of experience managing social media for a consumer brand or agency.
• Excellent writing, editing, and communication skills.
• Ability to define KPIs and analyze performance.

Responsibilities

• Develop and execute a social media strategy aligned with company goals.
• Build and manage a content calendar for social platforms.
• Write, edit, and publish fishing content across platforms.

Skills

Social media management

Content creation

Community management

Data analysis

Storytelling

Fishing knowledge

Job description

Social Media & Content Manager (Full-Time, Remote)

About the Company

We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in.

Position Overview

We are seeking an experienced and creative Social Media & Content Manager to own the day-to-day management of the company’s social media strategy and execution across platforms, with a strong focus on collaborating with our creator partners and producing best-in-class fishing content. This role is responsible for driving audience growth, engagement, and brand visibility through compelling content, community management, and collaboration. Strong fishing knowledge is a must!

The Social Media & Content Manager will oversee content planning, creation, and performance measurement to ensure social channels deliver meaningful impact for the business. This role is highly cross-functional, working closely with internal teammates and contractors to support product launches, campaigns, and storytelling initiatives, often leveraging our creator network.

Core Responsibilities

• Develop and execute a social media strategy aligned with company goals, brand voice, and growth objectives.
• Build and manage a content calendar for social platforms, balancing planned campaigns and real-time opportunities.
• Write, edit, and publish fishing content across platforms including Instagram, TikTok, Facebook, YouTube.
• Collaborate with marketing and product teams on creative briefs, product launch content, and campaign activations.
• Manage community engagement by responding to comments, messages, and customer interactions.
• Lead influencer and creator partnerships, from identifying and onboarding talent to coordinating campaigns, tracking deliverables, and measuring ROI.
• Track performance metrics, analyze data, and report regularly on channel growth, engagement, and ROI.
• Stay informed on emerging trends, platform updates, and best practices to continuously improve strategy.
• Manage user-generated and ambassador-content programs and support paid social content initiatives.

What Makes You the Right Fit

• Experience & Execution: 3–5 years of experience managing social media for a consumer brand or agency, with a proven track record of audience growth and engagement.
• Storytelling Strength: Excellent writing, editing, and communication skills with the ability to adapt content across different platforms and audiences.
• Data-Driven: Ability to define KPIs, analyze performance, and use insights to optimize campaigns and create feedback loops to inform strategy and business objectives.
• Creative Edge: Familiarity with content creation tools and a passion for producing engaging, original content. Not afraid to jump in front of the camera can create when needed!
• Industry Knowledge: You must know and love fishing of all kinds to be successful at this job.