Social Media Content Creator & Producer

Sarah Smith Fund; New York (NY); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Lunch provided

Gym membership stipend

Citi Bike membership

Team activities

Job summary

Bandana, based in Brooklyn, NY, seeks a hands-on Content Creator to produce city-specific videos and on-platform content, becoming the first face viewers meet in each city.

You will ideate, test, and craft new formats including animation, skits, and documentaries, growing a page from zero to viral with disciplined distribution.

The role requires strong storytelling, a growth mindset, and proficiency with Premiere/CapCut and design tools.

Qualifications

• Proven growth of a social page with viral content and large follower base.
• Bachelor’s degree or equivalent talent from diverse backgrounds.
• Excellent verbal communication and ability to present information concisely.

Responsibilities

• Create Job Videos to promote opportunities across channels.
• Search Bandana.com and other boards for new opportunities to share with job seekers.
• Design engaging social graphics highlighting opportunities and pay transparency.
• Schedule and post content across socials, manage interactions and deadlines.
• Test new distribution channels, including animation and skits.
• Monitor analytics to optimize growth, track views and engagement.
• Gather salary/pay data and sources, sometimes via contracts or Excel.
• Support productions through outreach and on-site shoots when needed.
• Collaborate with Growth Team to boost virality and ad-ready content.

Skills

Channel Growth Experience

Bachelor’s Degree

Great Speaking Skills

Content Creation

Graphic Creation

Education

Bachelor’s Degree

Tools

Adobe Premiere

CapCut

Figma

Premiere Pro

DaVinci Resolve

Job description

About Bandana

Bandana operates as a people-first job board. The company was founded in September 2022 with the mission of making the everyday American’s life better by becoming the livelihood platform Americans trust. Bandana is the only job search platform that prioritizes job seeker filtering power. It provides a map-first experience with extensive and highly performant filtering capabilities.

About the Media & Growth Team

This seeker-first approach has brought us strong growth; Bandana currently handles on average 90k DAUs and 2.5M MAUs. Bandana is live across the entire United States, and we’re just getting started. We’ve averaged 15%+ MoM growth for the last 24 months consistently since launching Bandana.com. In the last 12 months, we've grown over 250%+ Most of this growth is organic. We’ve driven hundreds of millions of organic views by creating trusted salary and job content, all made in-house. Growth and user acquisition today primarily occurs via social channels (Instagram, Tik Tok, Reddit, etc.). We have a robust media team that consistently drives viral content to major DMAs on a daily basis.

We seek people who:

• Lead with Head AND Heart: Smart isn’t enough. At Bandana, we want people who care deeply about the everyday Americans that we serve.
• Have Informed Opinions (Loosely Held): We have the conviction that building for workers first is the key to our success. Not everyone agrees. We are building an opinionated product For the People — we want to hear yours.
• Grow Through Action: We learn by doing. This takes time, energy, and in-person investment. Restoring the American Dream is not a 9-to-5 job.
• Want to Work On What Matters: At Bandana, we work on challenging problems that make a real difference for real people.

Duration of Role: This is a full-time role on the media team, starting as soon as possible.

About the Role

At Bandana, content creation is not a channel, it’s the engine that powers our mission. In this role, you’ll creating content for specific cities across the U.S. and being the first face that people in the city see and interact with before using our platform. You will also be on the front lines helping to ideate, test, and create new types of content including animation, skits, and documentaries.

We’re looking for the best content creators who can know how to grow a page from zero.

Responsibilities

• Creating Job Videos - Produce quick but quality videos explaining and promoting great job opportunities to be posted across multiple channels.
• Searching for Job Opportunities - Search through Bandana.com as well as other top employer job boards to find the best and newest job opportunities to share with job seekers on social media.
• Creating Engaging Social Media Graphics - Create engaging social media graphics of the best job opportunities, apprenticeships, and training, having an emphasis on pay transparency.
• Manage and Post Content - Schedule and post on all socials in accordance with exceptions and deadlines, respond to interactions, and flag/resolve any account issues
• Test and Ideating New Distribution Channels - Work with the team to figure out new growth channels including animation, writing skits, and mid-form documentaries.
• Monitoring Analytics - Views, followers, and clicks to Bandana.com. Learn from shortcomings and keep on track to hit growth goals on your channel.
• Data Gathering - Searching, finding, and validating salary and payroll data to give viewers the best possible insights on job opportunities. Sometimes this is reading collective bargaining contracts or getting crafty with an Excel spreadsheet.
• Supporting Productions - Outreach to both top employers and institutions and help to plan in-person shoots where we go to work with amazing people. Provide help during the shoot operating a camera or coordinating talent.
• Cross Team Collaboration - Coordinate and Collaborate with the Growth Team to enhance virality, gain more insights, and boost great posts into ad content.

Requirements and Skills

This is a hands-on content creator role that requires sharp instincts, grit, and creativity. You’ll thrive if you have:

• Channel Growth Experience - You did more than just create and support content for a page or channel. You were either a key player or built the page all by yourself from scratch with consistent viral content and tens of thousands of followers. You could have created a personal brand or page about literally anything but understood how to take it viral, make engaging content, and build a strong follower base.
• Education - Having a Bachelor’s Degree is a great, but we do recognize great talent comes from a variety of educational backgrounds.
• Great Speaking Skills - You’ll be the face of your channel, and you have experience being in front of the camera and presenting information in a concise and quick manner.
• Content Creation - Can create a social media video all the way from scripting to shooting to editing the final product. Know your way around a camera as well as post production software like Adobe Premiere and CapCut.
• Graphic Creation - Channels require engaging graphics and experience with products like Figma is a great plus! We have a lot of great templates but are always looking for new ideas and innovation!

Standout Skills

We’re looking to add creators to the team who bring new skills. We would love if you have one or more strengths in these areas:

• Skit Writing - Knows how to write witty jokes and short episodes around job related humor.
• Acting - Strong ability to act in front of camera and be in skit-based content.
• Camera Operation and Editing - You know you’re way around mirrorless and cinema cameras and can create impactful stories using industry standard software like Premiere Pro or DaVinci Resolve
• Graphic Design - More than just an understanding of Figma or Photoshop but the ability to create from scratch new social media graphics that can grab and engage an audience.
• Analytics - You know you’re way around a spreadsheet, and can find cool and meaningful data and conclusions to share with our audience

What else we’re looking for

• Grit & Hustle: Get-shit-done attitude, with willingness to roll up your sleeves.
• Creativity Within Ambiguity: When we tell you to "go test and figure it out", you can test and learn, quickly!
• Speed & Independence: You have a track record of driving projects from 0-to-1 quickly and autonomously.
• Growth Mindset: You have an innate desire to always be learning, no matter the knowledge source.
• Heart & Head: You’re kind. You balance decision-making with both logic and emotional intelligence.

Who You'd Work With

• Paulo Makalinao - Social Media Lead
• Jace Mica - Senior Media Producer

Work closely with

• Timothy (Tim) Makalinao - CEO / Co-Founder
• Adrian Abeijon - Growth & Ops
• Jessica Kim - Finance & Operations Manager
• Vicky Xu - Head of Product
• Louis Gutterman - Growth Ops Analyst

Interview Process

The non-technical interview process typically involves 3 components:

• Coffee chat: 25-30 min video or phone conversation with Paulo.
• Take-home Assignment: 1-2 hr assessment that mirrors day-to-day work that you might be assigned to.
• Interview(s): Review of take-home assessment & personal fit interview with 2-3 people. Likely you will need to come into the office for a day of interviews.

Location & Work Policy

Bandana is based in the Williamsburg neighborhood in Brooklyn, NY. We believe in the power of face-to-face, personal connection. As a result, we are only considering in-person candidates that are expected to be present at our office 4x a week.

Pay & Benefits

Compensation for this role is $85,000 to $100,000, depending on experience. We cover lunch at work, provide a gym membership stipend, Citi Bike membership, and have a ton of fun activities.