Social Media Content Creator

UniUpp; United States; Remote; GBP 21,000 - 34,000; Part time

Job summary

UniUpp is seeking a confident on-camera presenter for a fully remote, part-time role. You’ll front short-form videos across TikTok, Instagram, YouTube and more, turning real student questions into honest, helpful content.

You’ll develop ideas each week, write hooks and captions, film in various styles, and collaborate with marketing and admissions. The role grows toward full-time with results-driven expectations.

Qualifications

• Real confidence on camera.
• Creative, brimming with ideas and a natural storyteller.
• Able to make things clear and simple.
• Reliable—you deliver quality week after week.
• Open to feedback and quick to act on it.
• Commercially switched-on—you want content to work, not just look good.
• Genuinely interested in helping students build a better future.

Responsibilities

• Front UniUpp's videos across every platform.
• Come up with fresh content ideas each week from real questions and trends.
• Write hooks, scripts and captions that stop the scroll.
• Film across formats: talking-head, POV, UGC, FAQ and more.
• Deliver strong raw footage to editors and refine after feedback.
• Collaborate with marketing, advisors and admissions to learn student questions.
• Monitor social trends and adapt for a student audience.
• Spot what's working and lean into it with data support.

Job description

Type: Part-time, with the potential to grow into a full-time role

Location: Fully remote — work from home

Target: 25 scripts (45 seconds each) per month

Reports to: Marketing Lead

At UniUpp, we help students find their way into university, from weighing up their options and choosing a course to applying, preparing for interviews and reaching enrolment.

We're after a natural, confident on-camera creator to put a face to that journey across TikTok, Instagram, YouTube, YouTube Shorts and Facebook. You'll take the real questions students are asking and turn them into short, honest videos that help them understand their options and take the next step.

First and foremost, this is an on-camera role. You bring the ideas, the energy and the presence; we provide editing support and handle the rest, so you can concentrate on being brilliant in front of the camera and pick up the commercial side as you go.

The role

You're UniUpp's presenter. A typical week looks like:

• Fronting UniUpp's videos across every platform we're on.
• Coming up with fresh content ideas each week, drawn from real student questions, worries and trends.
• Writing your own hooks, scripts and captions — the lines that stop the scroll and hold attention.
• Filming across formats: talking-head, POV, UGC-style, FAQ, student advice and behind-the-scenes.
• Delivering strong raw footage to the editing team, then reshooting and refining once feedback comes back.
• Working alongside marketing, advisors and admissions to learn what students ask and where they get stuck.
• Watching social trends and reshaping them for a student-advice audience.
• Spotting what's working and leaning into it, with support on the data and strategy.

One thing we hold firm on: everything you create has to be accurate and put students first. We help people understand their choices and decide for themselves — we never promise admission, funding or a job. Honest content is what earns the trust this role runs on.

Content you'll front

Short-form educational and advice clips, POV and UGC-style pieces, Reels and Shorts, FAQ and objection-handling videos, course and student-finance explainers, behind-the-scenes, and now and then a longer YouTube video. Example topics: "POV: you want to go to uni but have no idea where to start," "Student finance, explained in plain English," "Three mistakes students make when they apply," "What actually happens after you apply through UniUpp."

What we're looking for

• Real confidence on camera — this one's non-negotiable.
• Creative, brimming with ideas, and a natural storyteller.
• Able to make things clear and simple.
• Reliable — you turn out quality week after week.
• Open to feedback and quick to act on it.
• Commercially switched-on — you want the content to work, not just look good.
• Genuinely interested in helping students build a better future.

Nice to have (but not essential)

Content or a portfolio we can look through; experience with UGC, Reels, Shorts or ads; a feel for hooks, retention and audience psychology; any grounding in education, student recruitment, marketing or sales.

What this role isn't

It's for someone who brings ideas rather than just carrying out instructions, who's truly at ease being the face of a brand, and who wants to be judged on results. If being on camera or trying out new formats isn't your thing, this won't be the fit.

What you get

• Editing and marketing/strategy support, so your focus stays on creating.
• Freedom to test your own ideas.
• A genuine shot at building a strong portfolio as the face of a growing brand.

UniUpp is an equal opportunities employer. We welcome applications from every background and are committed to a fair, inclusive hiring process. You must have the right to work in the UK.