Social Media Content Creator

General Motors of Canada; United States; Remote; USD 76,000 - 122,000; Full time

Job summary

A leading vehicle brand seeks a motivated Social Media Content Creator to enhance their online presence across platforms like TikTok and Instagram. In this hybrid role, you will support content production and collaborate closely with the marketing team, playing a key part in shaping engaging brand narratives. The ideal candidate has 2+ years of experience, a strong portfolio, and is passionate about current trends in social media.

Benefits

Health and wellbeing benefit programs

Retirement savings plan

Tuition assistance programs

GM vehicle discounts

Qualifications

• 2+ years of experience in social media content creation and video editing for a brand or publisher.
• Portfolio showcasing experience with social media platforms, particularly Instagram and TikTok.
• Comfortable participating in on-screen content creation.

Responsibilities

• Assist in shooting, editing, and producing engaging video and image content for social media platforms.
• Work alongside other team members to brainstorm content ideas.
• Support the adaptation of content to optimize performance across various platforms.

Skills

Content Creation

Video Production

Trend Monitoring

Collaboration

Education

Bachelor's degree

Tools

Adobe Premiere Pro

Photoshop

CapCut

Job description

Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.

Submission: Along with your resume, please include a link to your active social media channel displaying your portfolio of content creation and social executional capabilities (brand, outlet or personal content), on your resume or application materials.

We are seeking an enthusiastic and motivated Social Media Content Creator to join the GM Social Media & Global Marketing team at a leading vehicle brand. In this content creation focu sed role, you will support the creation of engaging and on-brand content for TikTok, Instagram, YouTube Shorts, and other social platforms. Y ou will play an essential role in supporting content production, capturing assets, and assisting with the execution of our social media strategy. As a key contributor to the team, you will work closely with senior team members and help bring fresh, trend-driven content to life across platforms.

Key Responsibilities:

Content Support & Capture: Assist in shooting, editing, and producing engaging video and image content for social media platforms (TikTok, Instagram, YouTube Shorts), with a focus on short-form content.

On-Screen Assistance: Help represent the brand in front of the camera, contributing to video content while maintaining an authentic and relatable presence.

Content Calendar & Planning: Collaborate with the Social Media Strategist to execute the content calendar, ensuring content is delivered on time and aligns with brand objectives .

Trend Research & Integration: Monitor social media trends and popular content formats, helping integrate timely , culturally relevant trends into our content.

Collaboration: Work alongside other team members, agencies, and stakeholders to brainstorm content ideas and ensure all assets align with brand guidelines.

Content Optimization: Support the adaptation of content to optimize performance across various platforms, learning the nuances of each channel's audience.

Event & Shoot Support: Assist with content capture during shoots, events, and special projects, ensuring timely delivery of content for posting.

Qualifications:

Experience: 2+ years of experience in social media content creation, video production, or editing for a brand or publisher.

Portfolio: A portfolio that demonstrates experience with social media platforms, particularly Instagram and TikTok.

On-Camera Comfort: Comfortable participating in on-screen content creation, contributing to the brand’s voice with enthusiasm and authenticity.

Social Media Knowledge : A solid understanding of the social media landscape, including trends, best practices, and platform-specific strategies.

Technical Skills: Proficient in video capture and editing tools, including Adobe Premiere Pro, Photoshop, CapCut , and in-app editing features.

Collaboration & Teamwork: Strong team player with a collaborative attitude, eager to contribute to creative brainstorming sessions and assist with content production.

Education : Bachelors degree required .

Travel: up to 50%

Additional Job Description

Compensation:

• The expec ted base compensation for this role is: ($76,100-$121,600 ). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

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About the company

804253 General Motors of Canada Company, commonly known as GM Canada, is the Canadian subsidiary of General Motors.

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