Social Media Content Creator

Mira; San Francisco (CA); Hybrid; GBP 28,000 - 40,000; Full time

Job summary

Mira is seeking a Social Media Content Creator to grow our presence on TikTok and Instagram Reels. You will own the process from concept and filming through editing and publishing, creating platform-native videos for a US audience.

The role is remote with a 40-hour week, flexible hours, and occasional London content days. The ideal candidate films and edits independently, spots trends quickly, writes hooks, and is comfortable appearing on camera.

Qualifications

• Strong portfolio of TikTok, Reels and short-form content you filmed and edited.
• 2+ years creating short-form social content for a brand, agency or your own channel.
• Strong knowledge of TikTok and Instagram trends, formats and platform culture.
• Confident using CapCut, Premiere Pro and/or Canva.
• Strong instincts for hooks, pacing, storytelling and retention, plus good copywriting for captions and on-screen text.
• Able to move quickly from idea to published content; proactive and comfortable working independently.
• Comfortable appearing on camera is a plus.

Responsibilities

• Create TikTok and Instagram Reels from concept → filming → editing → publishing
• Own a consistent pipeline of original, platform-native short-form content for a primarily US audience
• Spot relevant trends, sounds, formats and conversations and turn them into Mira content quickly
• Develop repeatable Social series and creative formats
• Turn community comments, FAQs and conversations into reactive content and video replies
• Support day-to-day TikTok and Instagram community management, including comments and DMs
• Work with Mira's medical and science experts to keep health content accurate and compliant
• Track content performance and use learnings to improve future creative
• Join London content days with the Head of Social as needed

Skills

TikTok & Reels content creation

Short-form video editing

Trend awareness

Storytelling & hooks

Copywriting for captions

Independent work

On-camera presence

Tools

CapCut

Premiere Pro

Canva

Job description

Mira is a San Francisco-based hormonal health company serving over 300,000 customers, named America’s fastest-growing femtech company by Inc. 5000 in 2023. Our at-home hormone monitor, the only FDA-compliant one on the market with quantitative testing, helps women understand their bodies at every life stage, from cycle health and family planning to menopause.

About the position

We are looking for a Social Media Content Creator to help grow Mira's presence across TikTok and Instagram Reels. Working directly with the Head of Social, you'll turn Social strategy and ideas into platform-native short-form content, owning the process from concept and filming through to editing and publishing. The ideal candidate is experienced in filming and editing short-form video independently, spotting and acting on trends fast, and writing hooks and stories that hold attention.

This is a hands-on creative role for someone who understands TikTok and Instagram culture, moves quickly and knows how to make content that feels native to the feed, not like an ad.

Requirements

• Strong portfolio of TikTok, Reels and short-form Social content you filmed and edited yourself
• 2+ years creating short-form Social content for a brand, agency or your own channel
• Strong knowledge of TikTok and Instagram trends, formats and platform culture
• Confident using tools such as CapCut, Premiere Pro and/or Canva
• Strong instincts for hooks, pacing, storytelling and retention, plus good copywriting for captions and on-screen text
• Able to move quickly from idea to published content; proactive and comfortable working independently
• Comfortable appearing on camera is a plus

Nice-to-have

• Experience in health, wellness, beauty or lifestyle Social
• Interest in women's health and hormones
• Understanding of Social analytics and how performance informs creative

Responsibilities

• Create TikTok and Instagram Reels from concept → filming → editing → publishing
• Own a consistent pipeline of original, platform-native short-form content for a primarily US audience
• Spot relevant trends, sounds, formats and conversations and turn them into Mira content quickly
• Develop repeatable Social series and creative formats
• Turn community comments, FAQs and conversations into reactive content and video replies
• Support day-to-day TikTok and Instagram community management, including comments and DMs
• Work with Mira's medical and science experts to keep health content accurate and compliant
• Track content performance and use learnings to improve future creative
• Join London content days with the Head of Social as needed

Benefits

Details

The role is a remote position, with a 40-hour workweek, flexible working hours and a few hours of overlap with the US team. Occasional in-person content days in London.

What we offer

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care
• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives
• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions
• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence
• Receive a competitive salary along with a performance-based bonus system tied to OKRs

Recruiting process

Step 1 ‘Screening call with HR’ - Step 2 ‘Creative test task’ - Step 3 ‘Interview with Head of Social’ - Step 4 ‘Final interview’ - Step 5 ‘Reference check’