Social Media Content Creator

Radiant Systems Inc; New York (NY); Remote; USD 55,000 - 75,000; Full time

Job summary

Radiant Systems Inc. is seeking a Social Content Creator to produce engaging content for Kotex and Thinx campaigns. You will craft videos, photos, and graphics that align with brand voice and seasonal trends in a remote New York-based setup.

You’ll collaborate across teams, manage captions, and optimize posts using current social formats, while showcasing your portfolio and staying ahead of platform changes.

Qualifications

• 2+ years of experience in social media content creation.
• Experience with beauty, personal care, lifestyle, fashion, or women's health content preferred.
• Portfolio showcasing design work or standout social content required.

Responsibilities

• Create thumb-stopping content for Instagram, TikTok, and Facebook, including original videos and photos.
• Design static graphics and short-form videos following brand guidelines.
• Write captions and support community management with engagement.
• Collaborate with internal teams and agency partners to align content with strategy.
• Stay ahead of trends, platform updates, and AI-assisted content production.
• Be prepared to appear on camera in Period Care content.

Skills

Video editing

Graphic design

Content creation

Photography

Copywriting

Social media platforms

Trend awareness

Adobe Creative Suite

Education

Bachelor's degree in marketing

Bachelor's degree in communications

Tools

Adobe Creative Suite

Canva

CapCut

Sprinklr

Job description

Location: New York candidates will be considered for fully remote.

The Social Media team is seeking a highly creative and trend-savvy Social Content Creator to join our team supporting Period Care (Kotex & Thinx). This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment. You'll be responsible for producing engaging, platform-native content (a mix of videography, photography, and static graphic design), while also supporting the sourcing of UGC, EGC, and other partner-produced content. Your work will directly influence how consumers experience and engage with our brands, helping to build community and drive cultural relevance.

The Social Content Creator will bring to life the social media approach for Kotex & Thinx by generating best-in-class social content with efficiency and excellence. You'll collaborate with cross-functional teams and agency partners, gaining exposure to integrated marketing strategies and the latest in digital innovation, as well as internal department teams to support their respective missions, ensuring consistency in voice and cultivating a strong social brand.

Key Responsibilities

Content Creation (90%)

• Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook, including but not limited to shooting original videos and taking photos
• Design static graphics, produce short-form videos, and capture photos using brand guidelines and current trends
• Write copy for post captions & supplement proactive engagement responsibilities of the Community Management team
• Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy, including Generative AI and AI-assisted content production
• Expected to be willing to appear on camera within produced content around Period Care category/products

Creative Optimization (10%)

• Partner with appropriate members of social media team to implement performance insights & opportunities for content optimization
• Co-develop concept briefs with Social Creative Strategist targeting relevant audience cohorts & communities

Qualifications

• 2+ years of experience in social media content creation
• Experience with beauty, personal care, lifestyle, fashion, or women's health content
• Experience in community management is a plus
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
• Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
• Deep understanding of social media platforms, trends, and best practices
• Experience with social media management tools (Sprinklr preferred)
• Excellent copywriting and communication skills
• Bachelor's degree in marketing, communications, design, or a related field preferred