Social Media & Content Creator

Blo Blow Dry Bar; Franklin (TN); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Training & development

Competitive salary

Employee discounts

Job summary

Blo Blow Dry Bar in Birmingham is seeking a creative Social Media & Content Creator to elevate our brand and grow our online presence. You’ll craft high-quality photo and video content in the salon, film Reels and TikToks, and develop a monthly calendar highlighting services, products, stylists, promotions, and salon culture.

You’ll collaborate with influencers, coordinate content days, write captions, engage with followers, and monitor analytics to boost reach and bookings.

Qualifications

• Experience managing social media accounts for a business or brand.
• Strong videography, photography, and editing skills with reels and short videos.
• Knowledge of current social media trends and platform best practices.
• Creative thinker who can generate new content ideas consistently.
• Ability to direct models and clients during shoots.
• Excellent communication and organizational skills.
• Passion for beauty, fashion, and brand storytelling.

Responsibilities

• Create high-quality photo and video content in the salon.
• Film, edit, and publish Reels, TikToks, and Stories.
• Develop a monthly content calendar highlighting services, products, stylists, promotions, and salon culture.
• Showcase client transformations and behind-the-scenes content.
• Write captions and use relevant hashtags and location tags.
• Engage with the audience and build an active online community.
• Monitor analytics and refine strategies to boost reach and bookings.
• Collaborate with local influencers and partners to create authentic content.
• Plan and coordinate content days and promotional campaigns.

Skills

Social media management

Videography

Photography

Editing

Content ideation

Directing talent

Communication

Organization

Beauty industry passion

Tools

Canva

CapCut

Job description

Benefits

• Training & development
• Competitive salary
• Employee discounts

Blo Blow Dry Bar is looking for a creative, energetic, and trend-savvy Social Media & Content Creator to help elevate our brand and grow our online presence. We’re searching for someone who understands the beauty industry, loves creating engaging content, and knows how to turn everyday salon moments into videos and posts that attract new clients.

What You'll Do

• Create high-quality photo and video content in the salon.
• Film, edit, and publish engaging Reels, TikToks, and Stories that align with current social media trends.
• Develop a monthly content calendar highlighting our services, products, stylists, promotions, and salon culture.
• Showcase client transformations, before-and-after results, special events, and behind-the-scenes content.
• Create educational, entertaining, and relatable content that encourages sharing and engagement.
• Collaborate with local influencers, models, and community partners to create fresh, authentic content.
• Plan and coordinate content days, model calls, and promotional campaigns.
• Write compelling captions and incorporate relevant hashtags and location tags.
• Engage with our audience by responding to comments and messages and fostering an active online community.
• Monitor analytics and continuously refine strategies to increase reach, engagement, and bookings.

Qualifications

• Proven experience managing social media accounts for a business or brand.
• Strong videography, photography, and editing skills (Instagram Reels, TikTok, Canva, CapCut, or similar tools).
• Knowledge of current social media trends, viral content, and platform best practices.
• Ability to think creatively and generate new content ideas consistently.
• Comfortable directing models and clients during content shoots.
• Strong communication and organizational skills.
• Passion for beauty, fashion, and creating memorable brand experiences.

What We're Looking For

We want someone who doesn't just post content—we want a storyteller who can bring our brand to life. The ideal candidate is confident behind the camera, understands what performs well on social media, and can create engaging, relatable content that builds brand awareness, grows our following, and drives new client bookings.

If you're passionate about content creation, love the beauty industry, and know how to create videos people want to watch and share, we'd love to hear from you!

This is an IN PERSON job, for local to Birmingham only, due to the need for filming content in Salon.

To Apply

Please submit your resume, portfolio, and links to social media accounts you've managed or content you've created to: [e-mail]. Applications without work samples will not be considered.

Blo IG: @blo_homewood