Social Media Community Specialist, Hydro Flask

Helen of Troy; Bend (OR); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401(k) with company match

Paid Holidays

Paid Parental Leave

Paid Time Off (PTO)

Educational Assistance

Volunteer Leave

Job summary

Helen of Troy's Hydro Flask brand is seeking a Social & Brand Media Specialist to join our Marketing team in Bend, Oregon. You will manage social communities, help craft content, and support paid media campaigns across digital and traditional channels.

Collaborating with the Social Media Manager, DTC Growth Manager, and creators, you will ensure a consistent brand voice, monitor performance, and translate strategy into engaging posts aligned with brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 2+ years of experience in social media management.
• Authorization to work full-time in the United States.
• Strong understanding of social media platforms and algorithms.
• Agency experience preferred.

Responsibilities

• Monitor and engage with social media communities across platforms.
• Develop posting plans and collaborate with creators to produce content.
• Assist in planning and analyzing paid media campaigns.
• Coordinate with Marketing and DTC teams to align campaigns.
• Manage content calendar for organic and paid campaigns.
• Track analytics and report insights for optimization.

Skills

Excellent communication

Social media tools

Multi-tasking

Attention to detail

Creative storyteller

Paid media experience

Brand voice

Remote team collaboration

Education

Bachelor’s degree in Marketing/Communications

Tools

Adobe Creative Suite

Job description

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey and Hydro Flask brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Social & Brand Media Specialist, Hydro Flask

Department: Marketing for Hydro Flask

Work Location: Bend, Oregon, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

• Social Media Community Management: Monitor and engage with social media communities across multiple platforms (e.g., Meta, TikTok, LinkedIn). Respond to comments, messages, and mentions in a timely and brand-appropriate tone. Share social posting plans for Customer Service teams to participate in brand-oriented community management effectively, efficiently, and in line with brand guidelines and standards. Find opportunities to surprise and delight fans via social conversations.
• Social Content Execution: Partner with Social Media Manager to develop posting plans to schedule social media content that aligns with the brand’s voice and marketing goals. Collaborate with content creators and creative teams (internal and external) to produce engaging visual and written content. Post all content on social channels and community manage.
• Brand and Product Media Campaign Support: Assist in planning, executing, and analyzing paid media campaigns across digital and traditional platforms. Responsible for media asset planning, briefing, and finalizing.
• Collaboration with Marketing and DTC Teams: Work closely with the Social Media Manager, DTC Growth Manager and creative team to ensure social and media campaigns align with broader marketing strategies.
• Content Calendar Management: Maintain a content calendar for organic social and full-funnel paid media campaigns, ensuring consistent posting and strategic planning of content across organic and paid.
• Trends and Analytics: Stay up-to-date with social media trends, best practices, and emerging platforms. Use analytics tools to track engagement, reach, and other key metrics. Report insights and suggest optimizations to improve performance.

Skills needed to be successful in this role:

• Excellent communication skills, both written and verbal.
• Proficiency in social media management tools.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Strong attention to detail and organizational skills.
• A proactive and creative mindset with a passion for storytelling through social media.
• Experience with paid media execution either in an agency or in-house.
• Demonstrated ability to speak the voice of the brand through social media communication.
• Demonstrated high degree of customer service.
• Ability to manage and influence remote teams.
• Successful track record of interacting and collaborating with other departments on both planning and execution.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2+ years of experience in social media management or a similar role.
• Strong understanding of media landscape including social media platforms, their algorithms, and best practices.
• Authorization to work full-time in the United States.

Preferred Qualifications:

• Agency experience in Social Media Management.
• Experience with graphic design tools (e.g. Adobe Creative Suite).

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an EqualOpportunity/AffirmativeAction Employer. We are committed to fostering a diverse and inclusive workplace where all employees can thrive. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. To request an accommodation, please contact Human Resources at [phone].

Founded in 1968, Helen of Troy is a leading global consumer products company with operations acrossNorthAmerica, South America, Europe, and Asia. Our portfolio includes trusted brandssuch as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rankamong the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performedand are not intended to be an exhaustive list of responsibilities.

Managementreservesthe right tomodify the duties and responsibilitiesof the position at any time.