Social Media & Community Manager

The Landmark Project; Greenville (SC); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Company-matching 401(k)

Paid time off

Participation in company bonus pool

Job summary

A creative outdoor lifestyle brand is seeking a Social Media & Community Manager to shape its online presence. This full-time role in Greenville involves creating original content, building community engagement, and evolving social strategy. Ideal candidates have strong storytelling abilities, experience with vertical video, and excellent communication skills. Join a team committed to conservation and storytelling while fostering trust and long-term relationships online. Competitive pay and benefits offered.

Qualifications

• Experience in social media, content, or community-focused roles preferred.
• Familiarity with emerging platforms like Substack or Reddit is a plus.
• Interest in the outdoor industry or conservation is beneficial.

Responsibilities

• Capture and edit original vertical video content that reflects brand values.
• Develop brand-led storytelling prioritizing consistency and authenticity.
• Foster engagement through comments, messages, and conversation.

Skills

Strong storytelling instincts

Demonstrated experience capturing and editing vertical video content

Excellent written and verbal communication skills

Tools

Meta Business Suite

Video editing tools (e.g., CapCut)

Project management tools (Asana)

Job description

The Landmark Project is an art-forward outdoor lifestyle brand rooted in conservation, storytelling, and community. Through thoughtfully designed apparel and accessories, we honor the places we love and support the people and organizations that protect them. We believe good design, meaningful work, and responsible business can coexist — and that brands can be a force for connection and belonging.

About This Role

The Social Media & Community Manager is responsible for shaping how The Landmark Project shows up across the internet. This role blends creative execution with strategic thinking, with a strong emphasis on original storytelling, vertical video, and community engagement.

Rather than chasing trends or optimizing for short-term virality, this role focuses on building a consistent, brand-led social presence that fosters trust, conversation, and long-term connection. You’ll be responsible not just for managing platforms, but for helping define where our brand shows up online and how we engage with our audience as the internet continues to evolve.

This is a full-time role based in our Greenville, SC office, working closely with our marketing, creative, and leadership teams.

Salary

$45,000 - $55,000

Key Responsibilities

Content Creation & Storytelling

• Capture, edit, and publish original vertical video content that reflects The Landmark Project’s voice, values, and visual identity
• Develop brand-led storytelling that prioritizes consistency, authenticity, and narrative over trend recreation
• Create and manage content across core platforms including Instagram, Facebook, TikTok, and YouTube, with TikTok integrated but not trend-dependent
• Support in-studio and on-location photo and video shoots, including live and spontaneous content during events, travel, and activations
• Maintain a thoughtful, organized content calendar aligned with marketing campaigns and seasonal priorities

Community Building & Engagement

• Foster genuine, ongoing engagement through comments, messages, and conversation across platforms
• Act as a steward of the brand voice in public-facing spaces, balancing warmth, clarity, and trust
• Elevate customer experience on social platforms by responding to inquiries and issues with care and consistency
• Build and nurture relationships with brand advocates, partners, and community members
• Encourage participation, dialogue, and user-generated content that feels earned and authentic
• Help define and evolve The Landmark Project’s social media strategy in response to changing platforms and audience behavior
• Identify and experiment with emerging and alternative platforms where our audience already spends time, such as Substack, Reddit, Pinterest, and beyond
• Adapt content and engagement styles to fit the culture of each platform rather than duplicating content everywhere
• Collaborate with the Director of Media and broader marketing team to ensure social supports larger brand and business goals

Analytics & Optimization

• Monitor performance across platforms, translating insights into clear, actionable improvements
• Track both quantitative and qualitative signals of success, including engagement quality, community participation, and audience sentiment
• Share regular updates and learnings with the team to inform future strategy

Qualifications

Required

• Strong storytelling instincts and a clear understanding of brand voice and tone
• Demonstrated experience capturing and editing vertical video content
• Excellent written and verbal communication skills
• Comfort engaging publicly on behalf of a brand, both on-camera and behind the scenes
• Curiosity about the evolving internet and how people build community online
• Ability to balance creativity with organization and follow-through
• Willingness to work primarily in-office in Greenville, SC, with flexibility for travel and occasional nights or weekends

Preferred

• 1–3 years of experience in social media, content, or community-focused roles
• Experience working with Instagram, Facebook, TikTok, and YouTube
• Familiarity with emerging or alternative platforms such as Substack, Reddit, or Pinterest
• Experience with video editing tools (e.g., CapCut), Meta Business Suite, and content planning tools
• Interest in the outdoor industry, conservation, or mission-driven brands

What Success Looks Like

• A social presence that feels cohesive, intentional, and distinctly Landmark
• A growing, engaged community that participates, responds, and returns
• Content that prioritizes originality and storytelling over trend dependency
• Thoughtful exploration of new platforms and formats that strengthen brand connection
• Strong collaboration with internal teams and clear ownership of social strategy

Tools You'll Use

• Meta Business Suite
• Video editing tools (e.g., CapCut)
• Project management tools (Asana)
• Content management systems (Brandfolder)
• Shopify
• Google Workspace

Compensation & Benefits

• Pay based on experience
• Company‑matching 401(k)
• Paid time off and paid holidays
• Participation in company bonus pool
• Opportunity to grow with a values‑driven, creative team

To Apply

Please submit your resume, portfolio or examples of relevant work, and a brief cover letter explaining why this role resonates with you to:[e-mail]

Dapper Ink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.