Social Media & Community Engagement Lead

UPtv; Atlanta (GA); Hybrid; USD 70,000 - 95,000; Full time

Job summary

UP Entertainment in Atlanta is seeking a Social Media Manager to execute the brand's day-to-day social media strategy, publish content, engage audiences, monitor trends, and support content production across platforms.

You will collaborate with Editorial, Marketing, creators and influencers, maintain content calendars, measure performance with analytics, ensure brand standards and governance, and help shape compelling social experiences.

Qualifications

• Bachelor’s degree in marketing, communications, digital media or a related field.
• 4+ years in social media, digital content, or related field.
• Directly managed brand social channels and editorial workflows.
• Experience in entertainment/streaming is preferred.
• Strong attention to detail and accuracy.

Responsibilities

• Manage social publishing and real-time engagement across platforms.
• Identify trends and perform social listening to inform strategy.
• Create and optimize short-form video, memes and images daily/weekly.
• Collaborate with talent, influencers and internal teams on content.
• Maintain content calendars, tagging, metadata, and tracking with UTM.
• Monitor community feedback and uphold brand standards.
• Report engagement KPIs and surface audience insights.

Skills

Social media strategy

Content publishing

Audience engagement

Analytics & reporting

Cross-functional collaboration

Creative writing & copy

Project management

Education

Bachelor’s degree in Marketing/Communications

Tools

AirTable

Canva

Adobe Premiere Pro

Google Analytics

Looker

Brandfolder

Job description

UP Entertainment in Atlanta is seeking a Social Media Manager to execute the brand's day-to-day social media strategy, publish content, engage audiences, monitor trends, and support content production across platforms.

You will collaborate with Editorial, Marketing, creators and influencers, maintain content calendars, measure performance with analytics, ensure brand standards and governance, and help shape compelling social experiences.