Social Media and Digital Content Creator

CENTER FOR APPLIED SCIENCE & TECHNOLOGY NETWORK; San Antonio (TX); Hybrid; USD 52,000 - 70,000; Full time

Benefits offered by this job

Medical coverage

401(k) Retirement Plan

Life Insurance

Disability insurance

Employee assistance program

Paid time off

Paid parental leave

Job summary

CAST Schools Network is seeking a creative, digitally savvy Social Media & Digital Content Creator to lead content development across social platforms and digital channels. The role emphasizes social media strategy, content creation, and storytelling, with photography and video skills to capture CAST culture and achievements.

The ideal candidate will craft authentic, visually compelling content from concept to capture, editing, publishing, and performance analysis, while collaborating with

Qualifications

• Bachelor's degree in marketing, communications, digital media, journalism, advertising, or related field.
• 5 years of experience in social media, digital marketing, content creation, communications, or related field.
• Experience managing social media platforms for an organization, brand, school, nonprofit, or business.
• Strong understanding of social media strategy, trends, audience engagement, and digital storytelling.
• Must have strong writing, editing, and storytelling skills.
• Demonstrated photography and video production experience.
• Experience creating and editing short-form video for social media.
• Proficiency with tools such as Adobe Creative Cloud, Canva, CapCut, or similar platforms.

Responsibilities

• Develop and execute engaging social media content across multiple platforms.
• Manage content calendar for CAST Schools pages and coordinate with interns.
• Create platform-specific content reflecting CAST's brand and mission.
• Write captions, headlines, scripts, and other social copy.
• Monitor trends and emerging content formats; increase engagement and awareness.
• Track performance and use analytics to inform future content.
• Capture high-quality photography and video at campuses and events; travel as needed.

Skills

Social media strategy

Content creation

Storytelling

Editing

Writing

Communication

Education

Bachelor's degree in marketing/communications

Tools

Adobe Creative Cloud

Canva

CapCut

Asana

WordPress

Job description

Social Media & Digital Content Creator

Reports to:Director of Communications

Location:San Antonio

Job Type:Full time/Hybrid

About CAST Schools Network

The Centers for Applied Science and Technology is a 501(c)3 network of public-partnership schools working with San Antonio area independent school districts. The CAST mission is to reinvent schooling to maximize options for students, while preparing them for the jobs of the future. CAST has 7 schools in four school districts; the nonprofit is governed by a board representing industry and civic leaders. The nonprofit executive team is made up of the Executive Director, the Senior Partnership Director, Development Director and the Marketing and Communications Director.

Position Summary

CAST Schools is seeking a creative, digitally savvy Social Media & Digital Content Creator to lead the development of engaging content that tells the CAST story across social media and digital platforms.

This role will focus primarily on social media strategy and content creation, while also using photography and video skills to capture the people, experiences, achievements, and culture that make CAST Schools unique. The ideal candidate understands how to create content that is authentic, visually compelling, and designed for today's digital audiences. They should be comfortable taking a story from concept to capture, editing, publishing, and performance analysis.

Key Responsibilities

Social Media

• Develop and execute engaging social media content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Manage and maintain social media content calendar for the main CAST Schools Social media pages and coordinate with school interns for school content.
• Create platform-specific content that reflects CAST's brand, voice, and mission.
• Write compelling captions, headlines, scripts, and other social copy.
• Monitor social media trends and emerging content formats.
• Identify opportunities to increase engagement, reach, and awareness of CAST Schools.
• Track social media performance and use analytics to inform future content.
• Help grow CAST's online community and strengthen relationships with students, families, staff, alumni, and community partners.

Photography & Video

• Capture high-quality photography and video at CAST campuses, classrooms, events, and community activities.
• Produce engaging short-form video content, including Reels, TikToks, and other social-first formats.
• Edit video content for social media, including captions, music, graphics, and transitions.
• Photograph students, educators, events, and school experiences in an authentic and compelling way.
• Maintain and organize a library of photography and video assets.
• Travel to CAST campuses and events as needed to capture content.

Storytelling

• Proactively identify compelling stories happening across CAST Schools.
• Interview students, educators, alumni, and community partners to develop engaging content.
• Develop creative concepts and campaigns that highlight CAST's programs, student achievements, culture, and impact.
• Collaborate with campus teams to identify and capture storytelling opportunities.

Collaboration & Brand

• Ensure social media and digital content aligns with CAST's brand identity and messaging.
• Collaborate with the Marketing & Communications team on campaigns and organizational initiatives.
• Support enrollment, recruitment, events, community engagement, development and other organizational campaigns through social media content creation.
• Work with school staff and leadership to coordinate photography, video, and content opportunities.

Minimum Qualifications

• Bachelor's degree in marketing, communications, digital media, journalism, advertising, or a related field, required.
• 5 years of experience in social media, digital marketing, content creation, communications, or a related field, required.
• Demonstrated experience managing social media platforms for an organization, brand, school, nonprofit, or business.
• Strong understanding of social media strategy, trends, audience engagement, and digital storytelling.
• Must have strong writing, editing, and storytelling skills.
• Demonstrated photography and video production experience.
• Experience creating and editing short-form video for social media.
• Proficiency with tools such as Adobe Creative Cloud, Canva, CapCut, or similar platforms.
• Strong visual awareness and attention to detail.
• Ability to manage multiple projects, prioritize deadlines, and work independently.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience working in education, nonprofit, youth-focused, or community-based organizations.
• Proficient with Adobe Premiere Pro, Photoshop, Lightroom, Illustrator, or After Effects.
• Familiarity with social media analytics and scheduling platforms.
• Experience with project management tools such as Asana.
• Experience with content management systems and website content.
• Bilingual (English/Spanish) preferred.
• Experience photographing and filming in school or community environments.

What we Offer

• The compensation for this position will be based upon the successful candidate’s education, skills, experience, and potential for contribution.
• Medical coverage including health, dental and vision.
• 401(k) Retirement Plan
• Life Insurance
• Short and long-term disability insurance.
• Perks at work and employee assistance program.
• Paid time off & paid parental leave.