Social Media Analyst

Coolr Social; New York (NY); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Flexible Hybrid

PTO 20 days

Birthday Day off

Wellbeing day off + $50 voucher

Private Healthcare

Tech scheme

Weekly team socials

Job summary

Coolr Social in New York is seeking a Social Media Analyst to translate social and influencer performance data into actionable insights. You will analyze campaigns, organic activity, influencer partnerships, and community engagement, and build real-time dashboards for performance tracking.

Collaborate with strategy and client teams to develop reporting frameworks and test-and-learn plans, delivering client-facing presentations and actionable recommendations.

Qualifications

• Experience in an analyst or insights role within an agency
• Highly skilled in Excel (Pivot tables, custom formulas)
• Experience building custom audience segments in Consumer Insights platforms (Global Web Index, MRI Simmons, etc.) and the analysis of the data against hypotheses.
• Proficient with a wide suite of social reporting platforms (Brandwatch, Sprout, Sprinklr, Amplify, Meltwater, Talkwalker)
• Proficient with native social media reporting tools (Meta Ads manager, Facebook Ads manager, TikTok insights etc.)
• Passionate about social media, brands, and the world of communication
• Up to date with latest news and trends that are going on in the industry
• Able to work to tight deadlines
• Curious about brands, culture, data and how the three interact

Responsibilities

• Collating and processing high volumes of social-first performance data (Engagement, Views, CTR, CPM, etc.)
• Monitoring and reporting on performance for social-first campaigns, always-on organic content activity, influencer partnerships and community engagement
• Distilling clear actions and insight from the data, making strategic recommendations, optimization plans
• Crafting clear performance analysis and narratives in reporting
• Closely working alongside a team of strategists to develop qualitative and quantitative research
• Creating automated social dashboards to help aid and manage reporting across the agency
• Developing measurement frameworks and test and learn plans that define ‘which metrics matter’
• Creating data driven insights for the agency as well as working these into white papers and articles

Skills

Excel

Audience segments

Data storytelling

Analytical mindset

Agency experience

Tools

Brandwatch

Sprout

Sprinklr

Amplify

Meltwater

Talkwalker

Job description

Who are Coolr?

We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale.

Who are Coolr?

We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale.

With clients such as Burger King, Lidl, and Harvest Snaps (to name drop a few) our aim is to be the biggest social agency in the world. The agency is growing at a rapid rate, but we’re only just getting started… In 2026, we have ambitious plans to truly become the stand-out social agency in the US, the UK, and beyond.

About The Role

We’re looking for a Social Media Analyst to join our US team and turn social and influencer performance data into clear, actionable insights. You’ll analyse campaign, organic, influencer and community data, identify trends and opportunities, and translate findings into strategic recommendations for clients.

Working closely with our strategy and client teams, you’ll develop reporting, measurement frameworks and test-and-learn plans, while building real-time dashboards to streamline performance tracking.

This is a great opportunity for someone who loves social, data and strategy, and wants to turn numbers into stories that drive better creative and business decisions.

Role

Every role at Coolr plays a vital part in the work we do. Here are some of the key areas of responsibility for this role:

• Collating and processing high volumes of social-first performance data (Engagement, Views, CTR, CPM, etc.)
• Monitoring and reporting on performance for social-first campaigns, always-on organic content activity, influencer partnerships and community engagement
• Distilling clear actions and insight from the data, making strategic recommendations, optimization plans, and presenting findings in a clear, client-facing presentations and reports
• Crafting clear performance analysis and narratives in reporting
• Closely working alongside a team of strategists to develop qualitative and quantitative research for both current clients and new business prospects
• Creating automated social dashboards to help aid and manage reporting across the agency. These will be client specific and update in real time to pull results efficiently
• Developing measurement frameworks and test and learn plans that define ‘which metrics matter’ based on client goals, allowing optimizations and strategic pivots to be grounded in data
• Creating data driven insights for the agency as well as working these into white papers and articles for the agency to publish with external media sources

What we are looking for

Skills

• Experience in an analyst or insights role within an agency
• Highly skilled in Excel (Pivot tables, custom formulas)
• Experienced in building custom audience segments in Consumer Insights platforms (Global Web Index, MRI Simmons, etc.) and the analysis of the data against hypotheses.
• Proficient with a wide suite of social reporting platforms (Brandwatch, Sprout, Sprinklr, Amplify, Meltwater, Talkwater etc.)
• Proficient with native social media reporting tools (Meta Ads manager, Facebook Ads manager, TikTok insights etc.)
• Passionate about social media, brands, and the world of communication
• Up to date with latest news and trends that are going on in the industry
• Able to work to tight deadlines
• Curious about brands, culture, data and how the three interact

A Coolr Offer

Benefits

• Competitive salary reflective of your experience and aligned with our internal salary bands.
• Flexible Hybrid working. We work 3 days in the office and 2 from home
• Enjoy 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
• Birthday Day off – an extra day to celebrate your big day
• Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
• Private Healthcare cover, Tech scheme + more
• Coolr weekly socials - we get together every week to connect as a team

A competitive, benchmarked salary ranging from $70,000 to $85,000, based on your experience and level.

Coolr Culture

We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground-breaking, award-winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.

Coolr DE&I

Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world’s best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.