Social Marketing Coordinator, MGM+, MGM+ Marketing

Amazon Inc.; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

MGM+ is seeking a organized Social Marketing Coordinator to help develop and execute social media campaigns that drive viewership and grow the MGM+ brand. You will touch strategy, creative, execution, and reporting across MGM+ territories, collaborating with partners across MGM+ and Amazon.

Reporting to the Global Head of Marketing, you will manage calendars, coordinate with agencies, and support the broader marketing team with ad hoc projects.

Responsibilities

• Support the Senior Social Marketing Lead in developing and executing social media strategies across Instagram, TikTok, Facebook, YouTube, X, Threads, and emerging platforms.
• Manage the social media content calendar across regions, ensuring posts are scheduled, accurate, and aligned with MGM+ brand.
• Serve as a day-to-day point of contact with agency partners on programming updates, asset sharing, campaign coordination, and talent-related social media requests.
• Track competitive activity, surface relevant platform trends, and contribute to campaign documents including briefs, presentations, and performance recaps for internal and external partners.
• Build close working relationships with cross-functional teams across MGM+ and Amazon, including Creative, Publicity, Media, and Marketing, to coordinate campaigns at the premium streaming marketplace.

Job description

Description

MGM+ brings together world-class entertainment talent to create premium content that reaches global audiences — and our social channels are how millions of viewers discover what to watch next. We are looking for an organized, detail-oriented Social Marketing Coordinator to help develop and execute social media campaigns that drive viewership and grow the MGM+ brand. This is a new role on a nimble marketing team, and you will touch every part of social: strategy, creative, campaign execution, and reporting across all MGM+ territories. Reporting to the Global Head of Marketing, you will gain exposure to all areas of marketing and creative while helping grow MGM+'s global social footprint. You will collaborate with partners across MGM+ and Amazon, serve as a day-to-day contact with external agency partners, and support the broader marketing team with ad hoc projects.

Key job responsibilities

• Support the Senior Social Marketing Lead in developing and executing social media strategies and campaigns across Instagram, TikTok, Facebook, YouTube, X, Threads, and emerging platforms.
• Manage the social media content calendar across regions, ensuring posts are scheduled, accurate, and aligned with broader marketing plans and the MGM+ brand.
• Serve as a day-to-day point of contact with agency partners on programming updates, asset sharing, campaign coordination, and talent-related social media requests.
• Track competitive activity, surface relevant platform trends, and contribute to campaign documents including briefs, presentations, and performance recaps for internal and external partners.
• Build close working relationships with cross-functional teams across MGM+ and Amazon, including Creative, Publicity, Media, and Marketing, to coordinate campaigns that reinforce MGM+'s position in the premium streaming marketplace.

A day in the life

You might kick off the morning reviewing overnight social performance metrics before jumping into a content review with the Senior Social Marketing Lead. By midday, you could be coordinating asset deliveries with an agency partner or drafting copy for an upcoming title launch across multiple platforms. Afternoons often include syncing with the Publicity or Creative teams on campaign timing, updating the content calendar, or pulling together a recap deck after a major premiere push.

About the team

The MGM+ Global Marketing team covers campaign strategy, media planning and buying, and social marketing. We operate with the agility of a start-up backed by the resources of Amazon, and our original series slate has grown significantly — making this an exciting time to join. We work closely with Publicity, Creative, and other partners across the organization to bring premium content to audience worldwide. This role offers a front-row seat to how a global streaming brand builds its audience, with the chance to develop skills across the full marketing mix. If you are excited about shaping how viewers discover and engage with acclaimed entertainment, we would love to hear from you.